{"id":35291,"date":"2020-12-04T00:00:00","date_gmt":"2020-12-04T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/twitter-for-small-business-owners\/"},"modified":"2025-03-13T08:33:20","modified_gmt":"2025-03-13T15:33:20","slug":"how-to-use-twitter-for-business","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-use-twitter-for-business\/","title":{"rendered":"How to use Twitter for business: A practical guide with examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to doing business, the magic of words is really powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can write 2,000-words-long blogs to captivate your audience\u2019s imagination. Or you can spill 300\u2013500 words in an email copy or your website landing page to get people to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in an age where the human attention span is shrinking\u2014perhaps you can pack the same punch within 280 characters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s right. If you use the right platform, i.e., Twitter\u2014280 characters are enough for you to grow your company\u2019s branding, engage with potential customers, and convert followers into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter is more than just a microblogging platform. It\u2019s a social media channel that offers you plenty of opportunities\u2014disguised as bite-sized tweets\u2014to exponentially grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#why\"><span style=\"font-weight: 400;\">Why use Twitter for business?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#how\"><span style=\"font-weight: 400;\">How do small businesses use Twitter?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#free\"><span style=\"font-weight: 400;\">How to use Twitter to promote your business for free<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#cs\"><span style=\"font-weight: 400;\">How to use Twitter for customer service<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"why\"><\/a><br \/>\nWhy use Twitter for business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your brand likely has an online presence on all social media channels. But merely maintaining your social media presence on Twitter, Facebook, or LinkedIn is like having high-speed cars sitting idly on your driveway\u2014itching to be driven to their full potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When done well, you can leverage Twitter to help you attract the right people to your brand and build trust with them\u2014at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With 330 million monthly active users, Twitter is a fantastic place for your business to grow its foothold and to push open new doors of business opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Out of that worldwide number, Twitter is home to <\/span><a href=\"https:\/\/s22.q4cdn.com\/826641620\/files\/doc_financials\/2019\/q3\/Q3-2019-Shareholder-Letter.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">30 million Americans<\/span><\/a><span style=\"font-weight: 400;\"> who tweet daily. You can\u2019t afford to miss a free marketing platform that has such a large user base\u2014many of whom are your ideal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you thought Twitter was only limited to keeping up with current affairs or trading insults over each other\u2019s political differences, here\u2019s news for you: <\/span><a href=\"https:\/\/www.convinceandconvert.com\/social-media-strategy\/7-surprising-statistics-about-twitter-in-america\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">42% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> learn about a new product or service for the first time via Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Twitter is the watering hole where your existing and future customers hang out. You should be there too if you want to earn mindshare with potential buyers or offer quick customer service to your existing customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just big brands like Starbucks or Netflix that use Twitter to break new grounds. Twitter is a force multiplier for small, local businesses who want to reach out to millions of people without spending a ton of money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because Twitter ads are extremely cheap and marketing on the microblogging platform is mostly free (we will talk about Twitter\u2019s free feature in a bit).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond marketing your brand or offering real-time customer service, Twitter is also your go-to resource to do customer research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you engage with your customers on Twitter, you create a direct feedback loop with them and feel their pulse on issues that matter to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter also offers you a high point for you to observe your competitive landscape and devise a favorable social media strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being consistently good on Twitter earns you an audience\u2014or followers\u2014most of whom are people waiting to be converted as your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter really is a doorway for you to advertise your brand to the world, spark meaningful conversations with existing customers, and persuade more customers to buy from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many rosy possibilities, Twitter for business should be an integral part of your social media strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"how\"><\/a><br \/>\nHow do small businesses use Twitter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most small businesses shy away from using Twitter\u2014or other media platforms\u2014because they feel dwarfed by the big brands who are doing a great job <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-engagement-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaging with customers<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What they don\u2019t realize is every brand\u2019s journey on Twitter starts at zero. They earn followers, get the verified blue tick, and go on to start viral Twitter trends <em>because<\/em> of their social media strategy, consistency, and adaptability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of these brands also use Twitter as a profitable channel to drive sales, build customer loyalty, and offer customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is\u2014you don\u2019t have to be the next Wendy\u2019s on Twitter. It doesn\u2019t matter if you start with four or 4,400 followers on Twitter\u2014just be the brand that\u2019s relatable, responsive, and make a difference to the people who matter to you. The power of compounding will take care of the rest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take inspiration from the following businesses\u2019 Twitter accounts to achieve different goals:<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. Tasti D-lite<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For a company that\u2019s been around for over 30 years, Tasti D-Lite is doing a really sweet job of adapting to its customers\u2019 tastes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tasti D-Lite is a New York-based popular dessert franchise store spread across four different states. Although they weren\u2019t initially very confident about using social media to their advantage, the brand joined the Twitter bandwagon in 2008.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, Tasti D-Lite has used the platform primarily to keep its ears to the ground and get the latest scoop on what dessert-lovers are looking for. For instance, the brand took a three-pronged \u201cM\u201d approach to keep a close tab on its brand reputation as well as customers&#8217; <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-expectations\/\" target=\"_blank\" rel=\"noopener noreferrer\">expectations<\/a>:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45567\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/tasti-twitter-post-e1607101390377.png\" alt=\"tasti twitter post\" width=\"850\" height=\"576\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The M in their approach stands for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitoring what Twitter users are saying about the brand, its products, or other competitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mingling with customers who talk about Tasti or their desert preferences through Twitter @mentions or direct DMs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measuring the performance of their online and offline marketing campaigns for optimizing their future campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The third idea has really paid off for Tasti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years ago, they created specific coupon codes and gave them away to their Twitter followers as part of their marketing campaign. Tasti cashiers at all store locations could enter each of these coupon codes into the point-of-sale registers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helped Tasti\u2019s marketing team track the number of conversions and sales, which in turn informed their future marketing campaigns.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. Gadis Supermarkets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re a fan of Spanish music, you might have heard about Gadis supermarkets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think supermarket + music is a weird combo. But that\u2019s exactly what Spain-based <\/span><i><span style=\"font-weight: 400;\">Supermercados Gadis<\/span><\/i><span style=\"font-weight: 400;\"> has earned its stripes for\u2014mostly thanks to its success on Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gadis Supermarkets uses Twitter for business in a great way, by leveraging its handle to promote the brand, interacting with customers on a more personal level, and bonding with them through music.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years ago, the supermarket chain began sponsoring an annual summer music festival in Spain and launched a Twitter campaign hashtagged #Gadism\u00fasica to spread the word about it.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Fun fact:\u00a0<\/b><\/div>\n<p>Many of the branded hashtags like #NetflixAndChill and #ShareACoke first originated on Twitter and went to become viral trends on other social media platforms as well.<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">With Twitter\u2019s wide range of targeting options, Gadis is able to reach its intended audience of 18+ music lovers living in the cities where the supermarket operated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They use Twitter to ask them music quiz questions and give away tickets and passes as prizes. Twitter\u2019s laser-focused targeting has helped Gadis spread its reach to a niche audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their #Gadism\u00fasica campaign has resulted in a 40% increase in engagement over the years and helped Gadis capitalize on Twitter\u2019s amazing audience reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gadis uses Twitter\u2019s look-alike targeting feature to <\/span><a href=\"https:\/\/business.twitter.com\/en\/help\/campaign-setup\/campaign-targeting\/interest-and-follower-targeting.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">reach the right audience segments<\/span><\/a><span style=\"font-weight: 400;\">. The hashtag helps the brand track the results and analyze which of their content on Twitter worked best for them:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45568\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/image2-e1607101437561.png\" alt=\"gadi twitter post\" width=\"850\" height=\"890\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. Glossier<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Emily Weiss ran a beauty blog\u2014<\/span><i><span style=\"font-weight: 400;\">Into The Gloss<\/span><\/i><span style=\"font-weight: 400;\">\u2014before she turned it into a $1 billion company, Glossier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And social media has played a huge role in making Glossier a name on everyone\u2019s lips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glossier makes social media look easy. While Glossier\u2019s social media engagement is off the charts mostly on Instagram, the brand is also killing it at <\/span><a href=\"https:\/\/skedsocial.com\/blog\/glossier-marketing-strategy-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Twitter (107K+ followers) and Facebook (371K+ followers)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its heavy focus on social media as a growth lever is the reason why Glossier is able to provide a consistent brand experience across all social media platforms\u2014like brands are supposed to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep tabs on all those different social media networks and handle a huge variety of conversations across all platforms, you could use a smart omnichannel customer engagement tool like <\/span><a href=\"https:\/\/www.ringcentral.com\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">\u2122. Here&#8217;s quick look at how it works:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/PZC3o5YN90E\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/PZC3o5YN90E\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/PZC3o5YN90E\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p>The benefit of using a platform like RingCentral is that not only does it consolidate all your messages with customers in one place (whether they messaged you on Facebook or Twitter or email\u2014or all three), it also makes it easy for anyone on your team to pick up on a conversation, even if they&#8217;ve never spoken to that customer before:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44859\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/engage-digital-all-sources-conversations.png\" alt=\"engage digital all sources conversations\" width=\"900\" height=\"456\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Glossier uses Twitter to stay on top of its brand mentions, respond to customers\u2019 queries or quirky comments, and to promote its products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance\u2014when Glossier announced its Black Friday Sales for 2020 on Twitter, it had its followers drooling with excitement:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-45569\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/glossier-black-friday-twitter-promotion-e1607101500272.png\" alt=\"glossier black friday twitter promotion\" width=\"856\" height=\"1146\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the exact kind of reaction you expect to see from customers who sometimes have to wait in a <\/span><a href=\"https:\/\/www.forbes.com\/sites\/celiashatzman\/2016\/03\/14\/emily-weiss-on-glossiers-new-makeup-why-she-launched-into-the-gloss-desert-island-beauty-staples\/?sh=7de0040d4b69\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10,000-person waitlist to buy a brow gel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glossier also uses Twitter as a research tool to ask its followers about their skincare routine in order to get customer insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s something that will bring a smile to your lips: The brand has kept its founder\u2019s blog\u2014<\/span><i><span style=\"font-weight: 400;\">Into The Gloss<\/span><\/i><span style=\"font-weight: 400;\">\u2014alive! It\u2019s now their official brand blog where they share beauty tips, talk about the latest makeup trends, and make product announcements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They mine the data from their Twitter polls and plug some of that into the blogs to resonate more closely with their audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. ClassPass<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Crack your knuckles and unclench your muscles because this example will show you how to stretch the limits of effectively using Twitter for businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ClassPass is a startup that offers membership-based services to help you find fitness studios near you, book salon and spa services, or access at-home virtual fitness classes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides maintaining a friendly brand personality, ClassPass uses Twitter as a medium to build a community around its brand, engage with its followers, and resolve customer service queries quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They make it a point to respond to all tweets that mention @ClassPass\u2014be it someone celebrating their personal milestone, a question, a customer service query, a comment, or a suggestion:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45570\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/classpass-twitter-response-e1607101548263.png\" alt=\"classpass twitter response\" width=\"890\" height=\"561\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ClassPass\u2019s social media team is also very particular about not copy-pasting boilerplate replies from their FAQs (frequently asked questions). This ensures that they are offering a personalized engagement and bringing out the human side of their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter\u2019s 280 characters limit is sometimes a bummer when you\u2019re tweeting publicly. Team ClassPass gets around that challenge by using Twitter\u2019s Direct Messages (DM) function to discuss a customer issue at length and to privately respond to queries that are sensitive in nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ClassPass also doesn\u2019t restrict the responsibility of responding to tweets to its customer service teams. It uses Twitter as a platform to enable cross-functional collaboration and communication between marketing and customer service teams\u2014teams that take turns to interact with customers on Twitter.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"free\"><\/a><br \/>\nHow to use Twitter to promote your business for free in 6 steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how does Twitter work for business\u2014don\u2019t worry. All social media platforms, for the most part, are free-of-cost tools to get organic results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter is no different\u2014the platform offers a lot of free functionalities for small businesses to take advantage of. Promoted Tweets or Twitter ads do cost money, but\u00a0 only if you\u2019re looking for faster results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are six steps on how to use Twitter for business promotion without spending a penny:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Devise a Twitter strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s much easier to use Twitter to your advantage once you know what direction to take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with identifying what business goals you want to achieve by using social media channels like Twitter. For instance, most small businesses bank on Twitter to fulfill their customer service requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Begin with the end in mind and use Twitter as a vehicle to reach those goals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Leverage the power of hashtags<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtags are powerful curation tools to keep a tab on customer expectations, follow Twitter trends, or reach out to your specific target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using hashtags for marketing campaigns, they make organizing your posts a breeze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branded hashtags are also wonderful tools to make your brand viral\u2014if they catch on. Take #NetflixAndChill as an example. It\u2019s now become such a big cultural meme that it perpetually contributes to Netflix\u2019s marketing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Engage on a one-to-one basis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re a small brand looking for a big exposure, Twitter can help you connect with the right set of customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can search or follow a set of hashtags that are most popular in your niche and engage with accounts that are relevant to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you are an apparel store in the Charlotte area. You can search or use hashtags such as #clothing, #fashion, #style, or #Charlotte to engage with relevant audiences on Twitter.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Promote your brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is a free real estate for your brand to showcase your service and products, offer free trials, run social media marketing campaigns, announce contests, or generate leads through engaging posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media users love quizzes or giveaways, for instance. You can have them as part of your Twitter campaign to generate leads and increase the chances of your brand going viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, pin tweets for important brand announcements or link to your business website to drive referral traffic.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Run Twitter chats<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a budget to spend on Twitter ads or paid promotions, you can use creative ways to spark conversations around your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter chats, AMAs (Ask Me Anything), and Twitter Polls are a few examples of how you can pull it off. Invite micro-influencers from within your company or your domain and moderate public discussions around a specific topic that is relevant to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to being a great medium to interact directly with your audience, this exercise also helps you build a community around your brand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Use Twitter analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter gives you the leverage of measuring your social media performance through analytics <\/span><span style=\"font-weight: 400;\">to slice and dice your social media strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter analytics offers a single dashboard where you can view the performance of your social media engagement such as the number of clicks, retweets, likes, comments, and replies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter analytics is like having a sounding board for validating your brand\u2019s performance on Twitter and optimizing it for better impact in the future.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"cs\"><\/a><br \/>\nHow to use Twitter for customer service<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook is great for ads. LinkedIn\u2019s forte lies in hiring good talents. Instagram is amazing for influencer marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While all of the above platforms are social media networks, each platform plays to its individual strengths because of the kind of expectation these platforms have built with the masses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter\u2019s strongest suit lies in being a go-to channel for businesses to manage customer service issues in real-time and without turning them into support tickets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we have curated four easy steps for you to use Twitter to manage your customer service better.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Set the right expectations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is a multi-faceted platform. Not everyone will understand what your brand\u2019s engagement strategy on Twitter is unless you make it abundantly clear to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explicitly communicate to your customers that your Twitter handle is an unofficial support channel for customers to resolve queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display your toll-free customer service number, link to your online customer service page or online customer support chat in your account bio, or link to your Twitter account on your customer service page to let people know of the many ways they can contact your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create a separate Twitter handle dedicated to customer service if it\u2019s too much to mingle everything in one place.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Keep a tab on all @mentions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People @mention your brand name on Twitter either when they are happy, sad, or angry at your brand. All of such scenarios merit a timely and official responsible response from your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use an audience intelligence and mention tools like Brand 24 or Sprout Social to resolve customer issues at the speed of light and monitor your brand\u2019s reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you respond to Twitter posts that mention your brand in public, it sends a message to other customers as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t always have to sort out things on Twitter if an issue needs more time or is complicated in nature. Use Twitter to work out simple customer service issues and deflect your support traffic.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer a consistent experience across all channels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that you have to use different social media platforms to the tune of their strengths, don\u2019t be a brand that feels and sounds different across different social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes the customer experience disjointed, inconsistent, and unpleasant. To customers, Twitter accounts for businesses should feel like visiting one of the many store outlets that offer the same experience no matter where you go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer your customers a cohesive brand experience and manage customer interactions across all platforms using <\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shorten your customer service response time by more than 32% while delivering a personal touch through the web, social media, and messaging apps.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Use your DMs for high-touch customer issues<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s embarrassing to deal with angry customer comments in full public view. When customers holler negative tweets @ you on Twitter, politely urge them to DM you the issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it a standard practice so that you can firefight sensitive customer cases away from the public attention. Direct messaging is also a great tool to solve customer issues that you need to deal with privately, confidentially, and sensitively.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">And that\u2019s how businesses use Twitter\u2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We live in a world where a tweet often travels faster than the news. You can\u2019t afford to not leverage a powerful channel like Twitter that can help you save time and money picking up customer phone calls or answering each customer email manually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use RingCentral Digital Engage as one platform to rule them all. Merge your Twitter account with other social media identities, set up automated workflows, and employ chatbots to keep your customer service on 24\/7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral Engage Digital can drive your customer service team\u2019s productivity by over 18% and up your first-contact resolution rate by up to 92%. What can be your excuse to not use a customer engagement software that offers so many benefits?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to doing business, the magic of words is really powerful. You can write 2,000-words-long blogs to captivate your audience\u2019s imagination. Or you can spill 300\u2013500 words in an email copy or your website landing page to get people to buy from you. But in an age where the human attention span is &#8230;<\/p>\n","protected":false},"author":29,"featured_media":44406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43335],"tags":[260,254,162,585,405,270,588],"class_list":["post-35291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-marketing","tag-business-success","tag-marketing","tag-small-business","tag-social-media-101","tag-social-networking","tag-twitter","tag-twitter-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to use Twitter for business: A practical guide with examples<\/title>\n<meta name=\"description\" content=\"Learn how to effectively use Twitter for your business, from promoting your brand to responding 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