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<\/p>\nBrokerage serving the Detroit metro area capitalizes on RingCentral Office and Glip to make Realtors more effective, both in and out of the office.<\/p>\n
When Ron Rocz founded his own real estate brokerage, he was determined to break away from outdated methods of doing business, including old-fashioned notions of how offices should be organized and coworkers should communicate.<\/p>\n
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Ron Rocz shows data from Glip during staff training.<\/em><\/p>\n Established four years ago in Birmingham, MI, his RE\/MAX franchise, RE\/MAX Nexus, is capitalizing on the resurgence of the Detroit suburbs.<\/p>\n RingCentral Glip provides a modern way to communicate that appeals to team members who have come together to make a fresh start, Rocz says. \u201cI guess the longer you do something one way, the less receptive you are to change. One thing that is very prominent in our mission statement is to innovate, inspire, and connect.\u201d<\/p>\n Some of the collaboration tools included with Glip also turned out to be a good match with the needs of his business. For example, he can use Glip image annotation to mark up property images, pointing out unique features or maintenance issues that ought to be addressed prior to a showing.<\/p>\n \u201cWe\u2019ve worked with illustrators to change the color of a house if we thought it was going to be a sticking point,\u201d he explains. Showing a buyer a rendering of what a million-dollar home would look like with a different paint job is well worth the effort if it helps close the sale, he says. \u201cYou can visualize or communicate so much more effectively when you\u2019re working with the actual content.\u201d Glip can be used to collaborate with the graphic artist, sharing specific instructions on how the image should be altered, and by an agent in the field to retrieve the image and show it to the buyer on a phone, tablet, or laptop.<\/p>\n Similarly, when the leadership team gathers for a weekly meeting, they use an agenda drafted as a Glip Note to outline their important talking points. They can then add notes or assign follow-up tasks associated with specific agenda items, Rocz says. \u201cSo our agenda that used to be on paper has now become very actionable.\u201d<\/p>\n Previously, Rocz experimented with a couple of other collaboration products. But \u201conce we had RingCentral and we all had phone extensions, I had to think, why not have it all together? Then when I compared the two, I was really impressed \u2014 I felt that Glip did so much more than Slack ever offered.\u201d<\/p>\n RingCentral is recommended by RE\/MAX LLC, the global real estate organization Rocz joined as a franchisee, and he originally selected RingCentral Office for its cloud business phone system.<\/p>\n One of his goals for RE\/MAX Nexus was to make Realtors productive both inside and outside of the office \u2014 knowing that outside of the office is where most of the real work happens in real estate. With RingCentral Office and Glip, they can field calls and collaborate with peers and support staff on their smartphones in spare moments between showing houses or meeting with sellers they hope to represent.<\/p>\n \u201cI always remember the sales trainer who told me, \u2018If you\u2019re not out selling, you\u2019re being outsold\u2019 \u2014 and it\u2019s true,\u201d Rocz says. \u201cAbout the only thing you do in the office is closings, which is where you have everyone meeting in the same time and space to sign documents. We have plenty of conference rooms for that.\u201d<\/p>\n Yet many other brokerages function as if they expect agents to be sitting at their desks, waiting for calls, Rocz says. At his former employer, simple processes like getting phone messages were needlessly complex. A receptionist would transfer calls to his desk phone, triggering a text message notifying him of the message. He would then have to call in to retrieve his voicemail. \u201cI just thought it was antiquated,\u201d he says \u2014 barely a step up from taping a message to his chair.<\/p>\n At RE\/MAX Nexus, there are no desk phones. \u201cWe don\u2019t even have a phone at the reception desk, just a Mac, a Bluetooth headset, and the softphone,\u201d Rocz says. Similarly, an agent who wants to make calls from the office would use the RingCentral Phone app on their computer and a headset. Typically, agents have their RingCentral Office extension programmed to automatically forward incoming calls to a mobile phone because that\u2019s what\u2019s easiest for them, Rocz says. \u201cMost people just set it and forget it.\u201d They can also make and take calls using RingCentral Mobile and their business phone number.<\/p>\n Getting Glip as part of RingCentral Office proved equally valuable for sharing messages that do not require a phone call. Better yet, it has helped him define business processes that make agents more productive by offering a rich menu of support services.<\/p>\n \u201cMost real estate professionals are independent contractors from start to finish,\u201d Rocz says, meaning that in addition to winning a seller\u2019s business they will buy the \u201cfor sale\u201d sign and pound it into the ground themselves. \u201cThey do it all, or they attempt to. They take their own awful pictures. They do many things, but not many things well,\u201d he says.<\/p>\n RE\/MAX Nexus instead defines a standard process of everything that needs to be accomplished, from onboarding a new client to making the sale and executing the closing. Using Glip\u2019s Duplicate Team function, the office staff creates a team for each new property based on a master template that includes a standard list of recurring tasks that need to be completed every time.<\/p>\n \u201cThe agent has a choice: How much or how little would you like us to do?\u201d Rocz explains. \u201cDo you want our photographer to go out, or our drone operator to go out to the property? Would you like our 3D technicians to go out? What title company do you want to use? Do you want us to order the sign? Are there any restrictions \u2014 like for a condo, where the sign has to be a certain size? What are the selling instructions? It\u2019s all the variables we need to cover.\u201d<\/p>\n By working with a team, Realtors can focus on what they do best while still ensuring that no detail gets missed.<\/p>\n \u201cIt\u2019s why we\u2019re called \u2018Nexus\u2019 \u2014 we want to help them run their business at a high level by connecting them to tools and resources,\u201d Rocz says. \u201cOur message is: \u2018We\u2019re going to facilitate this process to make you shine \u2014 because we\u2019re in business together.\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Brokerage serving the Detroit metro area capitalizes on RingCentral Office and Glip to make Realtors more effective, both in and out of the office. When Ron Rocz founded his own real estate brokerage, he was determined to break away from outdated methods of doing business, including old-fashioned notions of how offices should be organized and …<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-35016","post","type-post","status-publish","format-standard","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"\n