{"id":34871,"date":"2020-11-10T00:00:00","date_gmt":"2020-11-10T08:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/voip-service\/"},"modified":"2025-03-13T06:22:51","modified_gmt":"2025-03-13T13:22:51","slug":"how-to-grow-a-small-business","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-grow-a-small-business\/","title":{"rendered":"9 ways to grow a small business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you need info on how to grow a small business, here&#8217;s a hard truth: only 50% of small businesses survive beyond five years.<sup>1<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also fact: you\u2019re reading this because you\u2019re determined to avoid that fate and succeed where other small business owners haven\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/small-business-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">small business owner<\/span><\/a><span style=\"font-weight: 400;\">, every little problem is yours to solve, every failure is your fault, and every success gives everyone but you an excuse to celebrate. The bottom line is, when you decide to start and grow your business, it\u2019s a 24\/7\/365 commitment that requires an enormous amount of physical, mental, and emotional effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But effort alone won\u2019t reap the reward of business growth. You know that just as much as we do. Your small business growth relies on a multitude of things working efficiently and effectively\u2014not only on their own, but also together in unison. It\u2019s not as easy as some business blogs like to make it seem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s what we set out to do differently here in this post. We\u2019re not just going to list the various business growth stages and how to reach and surpass them\u2014we\u2019re going to give you specific action items to start working on so you can experience true, long-lasting business growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we&#8217;ll dig into:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"#growth\">Understanding the 5 growth stages of a small business<\/a> <\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#long\"><span style=\"font-weight: 400;\">How long it takes to grow a business<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#nine\">9 ways to grow your small business<\/a><\/li>\n<\/ul>\n<hr \/>\n<p>\ud83d\udd11 Customer service is essential to a strong small business. Does your team have what it takes to keep people coming back?<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/what-employees-need-to-keep-customers-happy.pdf\" data-id=\"69d298fdb65e4\" id=\"69d298fdb65e4\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d298fdb65e4.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Level up your customer service<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">What your employees need to keep your customers happy: Small business edition<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02335\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get the eBook\">Get the eBook<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d298fdb65e4.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><a id=\"growth\"><\/a>Understanding the 5 growth stages of a small business<\/h2>\n<p><span style=\"font-weight: 400;\">According to the <\/span><i><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/i><span style=\"font-weight: 400;\">, there are five distinct stages in the life cycle of a small business:<\/span><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Existence: generating customers and fulfilling their orders\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Survival: breaking even and generating cash flow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Success: to grow or to enjoy stable profitability? The choice is yours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take-off: growing fast&#8230;and finding ways to finance it<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Resource maturity: taking control and remaining entrepreneurial<\/span><\/li>\n<\/ol>\n<p>Where does your business fall today? Whatever the case, the following information could help you take better advantage of your current growth stage&#8230; and maybe even push you to the next level.<\/p>\n<h2 class=\"heading h2\"><b><a id=\"long\"><\/a>How long it takes to grow a small business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We hope you\u2019re not starting a small business on a whim thinking it\u2019s going to generate massive gains in year one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or year two.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And maybe even year three.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because it typically takes about a year or two for small business owners to nail down the fundamentals of their company.<sup>7<\/sup><\/span><span style=\"font-weight: 400;\"> Not make money or even break even. <em>Just <\/em>nailing down the fundamentals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only do you have to find and lease a piece of property, procure vendors, and hire staff, but you also have to legally register your company, decide on a name and brand, and set up any <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">integrated communications tools<\/span><\/a><span style=\"font-weight: 400;\"> you may need.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as for growth? We\u2019re talking about reaching profitability <\/span><i><span style=\"font-weight: 400;\">maybe <\/span><\/i><span style=\"font-weight: 400;\">during year two or three.<\/span><span style=\"font-weight: 400;\"><sup>8 <\/sup>And that\u2019s on average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you don\u2019t want to be an average small business owner, do you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, then keep reading, because the next three sections are dedicated to you and your small company\u2019s accelerated growth timeline.\u00a0<\/span><\/p>\n<h2><b><a id=\"nine\"><\/a>9 ways to grow your small business\u00a0<\/b><\/h2>\n<h3 class=\"heading h3\"><b>1. Hire competitive self-starters to your sales team<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This might seem like a silly thing to lead with when talking about sales, but at the end of the day, the only people who sell well are those who are willing to persevere through challenges and grind it out until they become successful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-prospecting\/\" target=\"_blank\" rel=\"noopener noreferrer\">prospecting<\/a>, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel tactics<\/a>, and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cold-calling-scripts\/\" target=\"_blank\" rel=\"noopener noreferrer\">cold call scripts<\/a> are only as good as the person you give them to. In other words, focus on <em>who<\/em> you hire before you focus on other things like where they went to school and their qualifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/4-different-ways.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">Expand your talent pool! Learn to recruit and hire remote employees.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-681776365\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-681776365\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 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href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/hire-remote-employees\/\" class=\"view-all view-all-white \" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-681776365\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-681776365\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\"><b>2. Know your target audience and their pain points<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to observe competitors and small businesses that look like you to see what your target audience physically looks like, how they act, what they dress like, what they do for a living, so on and so forth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, it\u2019s time to uncover your target audience\u2019s pain points. It doesn\u2019t matter if you\u2019re selling pizzas or massages, your clients and customers have pain points that need to be relieved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, what these pain points are and figuring out what it is about your product or service that makes them feel better\u2014in other words, knowing <\/span><i><span style=\"font-weight: 400;\">why <\/span><\/i><span style=\"font-weight: 400;\">people get pizzas or massages at a given time\u2014can give you all the ammunition you need to begin tapping into people\u2019s emotions with strategic sales messaging. And that&#8217;s at the heart of not just sales, but also providing excellent <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-customer-service-software\/\">small business customer service<\/a>.<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral is designed for fast-growing small businesses by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udcb0<\/span> You can also <a href=\"http:\/\/www.ringcentral.com\/roi-calculator\"><span class=\"s2\"><b>use this calculator<\/b><\/span><\/a><b> <\/b>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<h3 class=\"heading h3\"><b>3. Set realistic yearly and quarterly sales goals\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Goals are great because goals are actionable. They help you see where your company is today and where it could be three, six, nine, and 12 months from now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">Setting goals<\/a> grounds your <a href=\"\/us\/en\/blog\/sales-process\/\">sales process<\/a> and gives you a singular target\u2014something you can zero in on and put all of your small company\u2019s energy and resources towards.<sup>9<\/sup><\/span><span style=\"font-weight: 400;\"> At the same time, goals will inspire you to constantly measure sales efforts to discover what is and isn\u2019t working for your team. This can be hugely helpful in coming up with new <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">techniques<\/a> and strategies, or even uncovering a new audience segment that you hadn\u2019t yet considered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you\u2019ll be setting goals at all company growth stages, but getting them down on paper during the early stages of business development sets the tone for you and your team and serves as something for you to live up to.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>4. Marketing: optimize your website for SEO and start writing a blog<\/b><\/h3>\n<p>It\u2019s simple and sounds way easier than it is, but investing in your small business\u2019s website and utilizing <a href=\"https:\/\/hix.ai\/ai-writer\">AI writing<\/a> to produce blog articles regularly can be the difference in major revenue growth over the course of your company\u2019s life cycle.<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because the more SEO-friendly content you create on your site, the more search engines like Google are going to favor your website when internet users search for things related to your business. The more Google favors your site, the more people will see your brand, click on your website, and consume your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the more people consume your informative and helpful content, the more likely they are to buy from you. That\u2019s what your website and blog are ultimately designed to do: inform and help your customers. If you do that successfully, you\u2019ll be busier than you could imagine.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>5. Build a social media following on Facebook, Instagram, and LinkedIn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Say what you will about <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/social-media-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">\u2014it can absolutely help your small business grow.<sup>10<\/sup><\/span><span style=\"font-weight: 400;\"> In fact, it\u2019s another no- or low-cost way of marketing your company and spreading the word about your products or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We suggest setting up pages on Facebook, Instagram, and LinkedIn. This way, your company has a presence on three of the major social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not merely enough to have social media profiles\u2014you need to post, too! Early on, do your best to educate yourself on each of the social media channels, the types of content you should post on them, and how often you should post in order to gain followers, drive engagement, and maximize your efficiency on the platforms.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>If you&#8217;re on three or four different social media channels, then you should have some kind of <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/social-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">social CRM<\/a> or tool that consolidates all these conversations into one handy place so you don&#8217;t have to constantly toggle between different windows and tabs.<\/p>\n<\/div>\n<h3 class=\"heading h3\"><b>6. Create a unique, memorable experience around your product or service\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One way to grow your small business through marketing is to create something unique about your brand experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you offer a product or a service, attaching an unexpected, never-before-seen element to it can be effective in planting a memory of your company into the hearts and minds of consumers. Not only that, but customers and clients who are delighted by a unique experience you provided them will begin to tell your brand story to their friends and community, building awareness and intrigue for your small business.<sup>11<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although there are plenty of ways to create a unique and memorable experience to help your small business grow, a few quick and easy ones are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give random coupons and deals to customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get space on a local billboard and design a humorous ad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gamify the shopping experience at your store or restaurant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement a standard way of doing things for all employees that customers and clients will notice and admire<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give your place of business a specific look and feel (e.g., 60s design, 60s music, 60s television)<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><b>7: Make customer service your point of pride<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To experience growth and success through all stages of a business, one thing should always be operating at a top-notch level, and that\u2019s your <a href=\"\/us\/en\/blog\/omnichannel-customer-service\/\">customer service<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big corporations can get away with shoddy customer service, but as a small business owner, you simply cannot. A <a href=\"\/us\/en\/blog\/customer-centric-team\/\">customer-centric team<\/a> is critical to growing and maintaining your base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, it only takes one bad experience for a customer to write a horrible review online that could jeopardize the livelihood of your company. It\u2019s sad but true. That\u2019s why it\u2019s important to look at customer service\u2014not as an annoying thing you <\/span><i><span style=\"font-weight: 400;\">have <\/span><\/i><span style=\"font-weight: 400;\">to do, but as a business-building asset you <\/span><i><span style=\"font-weight: 400;\">want <\/span><\/i><span style=\"font-weight: 400;\">to do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the day, customer service is many things and comes in many forms. Yet one thing is true: great customer service is memorable and can help your small business experience significant growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to narrow your customer service focus and really generate some attention is to make just one aspect of it your focus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you want to be known as the <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/agile-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">most responsive<\/a> small business in your area? The fastest to respond? The friendliest with their responses?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever route you choose, it\u2019s important that you and your team agree upon one singular goal and start doing everything in your power to accomplish that. Before long, you\u2019ll have five-star reviews online and people all around town talking about your customer service, which will only mean good things for your business.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>8. Equip your service team with the <a href=\"https:\/\/www.ringcentral.com\/contact-center\/features.html\" target=\"_blank\" rel=\"noopener noreferrer\">best communications technology<\/a><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your small business relies on a more traditional <\/span><a href=\"https:\/\/www.ringcentral.com\/effortless-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer service setup<\/span><\/a><span style=\"font-weight: 400;\">, then it\u2019s imperative that your team is well-equipped with the best software and <\/span><span style=\"font-weight: 400;\">communication tools<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you or your customer service team needs to deal with are bandwidth issues and faulty tech when handling a customer call. Those moments are vital for showing your customers that you prioritize them\u2014after all, they\u2019re paying you, so they better be your top priority.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/us\/en\/blog\/small-business-call-center\/\">Small business call center software<\/a>\u00a0gives your customer service reps the confidence to simply do what they do best: handle customer inquiries and complaints with patience and genuine care. If they\u2019re able to do that, then your customers will be happy, and your small business will be another step ahead of the competition.\u00a0<\/span><\/p>\n<p>Oh, and if you receive a lot of messages from customers over the phone, email, <em>and <\/em>digitally on social media\u2014but still want to keep your tools streamlined\u2014RingCentral has an Engage Digital platform that can merge these conversations:<\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/PZC3o5YN90E\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/PZC3o5YN90E\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/PZC3o5YN90E\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p>For instance, if someone messages you on Facebook, then Tweets at you and\/or messages you on Instagram, you can see all of those in one convenient thread:<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44859\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/engage-digital-all-sources-conversations.png\" alt=\"engage digital all sources conversations\" width=\"900\" height=\"456\" \/><\/a><\/p>\n<p>To further enhance your communication capabilities, consider implementing an <a href=\"https:\/\/www.ringcentral.com\/ai-receptionist\">AI receptionist system<\/a>. This technology can revolutionize how small businesses handle customer interactions by providing 24\/7 support without the need for a full-time staff. Such a system can manage routine inquiries, direct calls, schedule appointments, and collect essential customer information.<\/p>\n<p>By automating these basic tasks, you free up your human staff to focus on more complex issues and high-value interactions. This not only improves overall efficiency but also ensures that every customer receives prompt, professional attention, regardless of when they reach out. The system&#8217;s ability to learn and adapt over time means it becomes increasingly effective at handling a wide range of customer needs.<\/p>\n<h3 class=\"heading h3\"><b>9. Use proactive customer service to drive customer loyalty<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you can afford to do it, we recommend implementing a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/proactive-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">proactive customer service strategy<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this, you\u2019ll be doing things like actively reaching out to existing customers to get feedback on their experiences with your company (as opposed to waiting for them to come to you when they have problems). To encourage their responses, you can always offer these customers coupons or deals on their next purchase.\u00a0<\/span><\/p>\n<p>The key here is the &#8220;proactive&#8221; part\u2014you have to reach out <em>before <\/em>problems arise. This way, you can build more positive moments into your customer experience.<\/p>\n<p><span style=\"font-weight: 400;\">By doing this, you\u2019re also accomplishing a few different things:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showing customers you care about them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting valuable feedback on your product, service, and brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guaranteeing repeat purchases from at least some of these customers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Likely inspiring some of these customers to tell their friends and family about your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Empowering your customer service agents to look at their jobs differently<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s a totally transformative way of doing customer service and one that could prove decisively effective in growing your small business.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><b>Ready to start growing your small business today?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re confident that if you take these actionable tips and start doing these things at your company, you\u2019ll discover a new level of growth that you haven\u2019t yet experienced at your small business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you begin with sales, marketing, or customer service, growth is always possible\u2014it all comes down to you investing the time and effort into the things we\u2019ve written about in this blog to move your company to the next growth stage of business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when you do, let us know. We\u2019d love to hear about your success story.\u00a0<\/span><\/p>\n<hr \/>\n<p data-pm-slice=\"1 1 []\"><sup>1<\/sup>fundera.com\/blog\/what-percentage-of-small-businesses-fail<\/p>\n<p data-pm-slice=\"1 1 []\"><sup>2, 3, 5<\/sup><span style=\"font-weight: 400;\">hbr.org\/1983\/05\/the-five-stages-of-small-business-growth<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>4<\/sup><span style=\"font-weight: 400;\">corporatefinanceinstitute.com\/resources\/knowledge\/finance\/business-life-cycle<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>6<\/sup><span style=\"font-weight: 400;\">forbes.com\/sites\/lizryan\/2018\/01\/27\/why-company-culture-goes-bad-and-how-to-fix-it<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>7<\/sup><span style=\"font-weight: 400;\">freshbooks.com\/hub\/startup\/how-long-does-it-take-business-to-be-successful<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>8<\/sup><span style=\"font-weight: 400;\">smallbusiness.chron.com\/average-time-reach-profitability-start-up-company-2318.html<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>9<\/sup><span style=\"font-weight: 400;\">leadforensics.com\/why-is-it-so-important-to-set-sales-targets<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>10<\/sup><span style=\"font-weight: 400;\">blog.hootsuite.com\/social-media-tips-for-small-business-owners<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><sup>11<\/sup><span style=\"font-weight: 400;\">socialmediatoday.com\/marketing\/3-reasons-let-customers-tell-your-brand-story<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you need info on how to grow a small business, here&#8217;s a hard truth: only 50% of small businesses survive beyond five years.1 Also fact: you\u2019re reading this because you\u2019re determined to avoid that fate and succeed where other small business owners haven\u2019t.\u00a0 As a small business owner, every little problem is yours to &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[24541],"class_list":["post-34871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-growing-a-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 ways to grow a small business | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Read these tips on how to grow your small business. 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