Most businesses more or less understand that social media is important. But my impression, as a social media practitioner, is that most people still need education about what makes social media powerful. And there’s no shame in that. My job role is all about social media, yet I am baffled by it daily!

So what the tweet is all the Twitter about?

We created the video above as an educational and awareness message about the social media effect on businesses. The main idea is simple: there are billions of users on social networks, and all it takes is an average user to contribute positively or negatively to your brand’s image. So get involved and engaged in social media.

We hope you find this video useful for educating your executives, colleagues, partners, and friends. Please share!