The world of work has changed. Our always-connected lifestyles means we’re now working longer hours and in a whole range of different locations. On top of that, as competition becomes more fierce, customers expect better service and quicker responses.
For a company to thrive, its communication systems need to be optimized to handle the demands of today’s business environment. But despite rapid advances in computing technology and telecommunications, the traditional business phone system has remained essentially unchanged since the 1980s. The office desk phone can no longer provide businesses with the flexibility to match the requirements of the 21st century.
Whilst big businesses utilise advanced on-site PBX systems to handle and re-route calls, such a solution can be prohibitively costly and complex to implement for the smaller business. However, the advent of cloud telephony entirely removes this limitation; virtual PBX systems require no additional hardware and all setup takes place remotely.
This puts even the smallest of businesses on a level playing field when it comes to communications.
So if you feel it could be time to upgrade your business telephone system, here’s what to consider:
- Flexibility in location. Gain the ability for calls to follow you, wherever you are. If your office number rings and you’re not there, simply program the call to redirect to your mobile (or indeed any other number). You’ll have complete freedom of location and won’t have to return to the office to see who’s rung you whilst you’ve been out.
- Advanced call forwarding. If you happen to be unavailable or absent, you can establish rules so another colleague receives your calls. If still no one is available, the call can easily be forwarded back to your main company number. That way, you will never miss a customer.
- Multiple numbers and extensions. Set up as many numbers as required to represent your business structure effectively, including local numbers and even numbers for various departments. Automated menu systems can provide an added professional image and help to ensure customers quickly and easily get through to the right person.
- Mobile applications. Smartphone apps allow you to make and receive calls whilst on the go via the cloud. You’ll also be able to receive voicemail wherever you are, plus manage all system settings completely on the fly.
The days of working 9-to-5 are now firmly in the past. The rules have changed – and to stay ahead, it’s time to enlist a smarter telephone in the working revolution.
Originally published Dec 23, 2013, updated Aug 07, 2020