There are valuable resources for small business owners on both Quora and LinkedIn. If you have questions pertaining to accounting, marketing, social media, technology or nearly any other aspect of your business, you will almost certainly be able to find an expert on Quora who can provide you with answers. Within LinkedIn, business-related groups offer both the ability to network and the opportunity to learn from others within your field or industry.
As part of our Social Media 101 for Small Business series, we bring to you a few of the top people and groups that are particularly helpful for small business owners. We hope you’ll check them out and continue to find others on these highly useful networking sites.
You can follow both topics and people on Quora. To maximize what you can gain from the site, it’s a good idea to follow a mix of both. Among the most active topics and people to follow are:
Small Business Advice
Users ask everything from what business books they should be reading to how to get financing for their startup.
Want to stay on top of what’s happening at the top technology companies? There are always insightful and informative questions and answers to be found within this Quora topic.
Social Media Marketing
As one of the more active topics on the site, you can gain lots of helpful answers to questions pertaining to location-based marketing, social media strategy and mobile platforms.
Serial entrepreneur, investor, software engineer and a co-founder of Netscape, Mark Andreessen dishes up answers to an interesting mix of questions pertaining to startups, funding, technology and marketing.
Andrew “Boz” Bosworth
As a Director of Product Engineering at Facebook, “Boz” answers questions pertaining to social media and technology as well as business-related queries – all from an interesting perspective.
The best LinkedIn groups are those that have active participants and moderators who don’t allow sales pitches or spam. And it’s important to keep in mind that the site prevents users from joining no more than 50 groups. Here are a few of the best for small business owners:
Small Business Network
This group, with more than 5,000 members, provides helpful connections with fellow business owners and information on how to start and grow a small business.
Marketing & PR Innovators
This active group of 122,000 members shares up-to-date marketing and PR methods, along with best practices and helpful advice.
As one of the most popular groups on LinkedIn, On Startup members have lively discussions about entrepreneurship, business development and other relevant topics.
Social Media Marketing
Social Media Marketing is the largest and most active social media marketing group on LinkedIn. With more than 20 subgroups for special interests and highly engaged moderators, this forum is a great source for keeping up with the latest in social media.
TopLinked’s well-connected networking group is a one-stop destination for networking online, and a favorite for small business owners looking to connect with others both within and outside their industry.
Besides these people and groups to be found on Quora and LinkedIn, there are many others worth discovering. By adding these two sites to your broader social media strategy, you can not only increase the visibility of your business but gain access to a wealth of information and advice.
Originally published Apr 04, 2011, updated Aug 07, 2020