Mobile marketing has become a top priority for businesses in 2017. It offers unprecedented access to resources that used to be exclusive to companies with multi-million dollar budgets. Despite the availability of mobile marketing, payment services, and direct communication with consumers, many companies still resist implementing mobile technology. Their reasons vary between financial constraints, complacency, and being uninformed. These businesses are losing out on revenue and are allowing their competitors to strive forward. Resisting the changing marketplace is a death sentence to modern companies.
The New Year brings many changes and can be the turning point for those who want to implement mobile technology into their business strategy. To begin forming a plan, it is important to consult with an industry expert to learn exactly how your business can benefit from a mobile app. A great developer will be able to use your knowledge and apply it in the most effective way to build an app suitable for your business. This results in a quality product that fits your business rather than simply your industry. With expert guidance, mobile apps can help pizza shops, mechanics, and everyone in between. 2017 will be the year in which a mobile app will become a requirement for any 21st-century business.
The mobile impact on small businesses will be a realized during 2017. The expenses related to building apps have fallen to an affordable level for the first time in several years. This is a result of app makers that have created small business software to easily create an app without the need of technical expertise. Before you decide, check out these 8 trends of mobile technology we can expect to see in 2017.
1) Small Businesses Mobile Apps Will Boom in 2017
Starbucks, Subway, and Dominos are some of the major companies that have realized great success with their mobile apps. Each has added millions of dollars in revenue due to the efforts of their mobile apps. As large companies set trends, small businesses capitalize on the trail that they have created. According to research done by Clutch, close to half of small businesses will have a mobile app by the end of 2017.
2) Location Based Services (LBS) and Marketing
GPS-based services are positioned to be one of the most powerful forces in marketing and mobile technologies. By using LBS, or geofencing software, mobile apps can alert nearby customers and will send promotional offers to them. These can be created for individual users based off of their preferences and device history. This form of marketing focuses on customers searching for a resource rather than relying on hypothetical future needs.
3) Augmented Reality (AR) and Utility Apps’ Incredible Fusion
Augmented Reality uses technology to add information to the world through an interface; most commonly this is accomplished through a mobile device. By adding in the use of utility apps, AR can turn fiction into reality. AR is one of the best ways to boost customer engagement because people are curious to see how they can control their surroundings.
4) Android Instant Apps and Customer Convenience
Apps function by hosting their user interface on a phone’s hard drive. This limits the use of apps to only those who have previously downloaded the program and leave it on their phone. By using Android Instant Apps businesses can bypass this drawback. The service allows businesses to host the critical interface on a website and let consumers use the app without having to store any code on their device. By using instant apps, customers can access the benefits offered without having to make any commitment on their part.
5) Artificial Intelligence (AI) Increases Value
Software developers love using artificial intelligence within apps because of the increase in power it offers. AI-integrated apps can adapt their software to the individual using it. Examples of this are games that adjust their challenges to individual players and apps that pre-sort information based on client’s previous behaviors. Virtual workers are one of the major roles AI plays in business. These programs help customers by making suggestions, auto-completing parts of the checkout process, and allowing the user to finish their purchase with a single click.
6) Internet of Things (IoT) Makes Everything Smart
Integration will be a driving factor in designing products during 2017. The Internet and streaming technologies have already become central to televisions, though this also applies to watches and even coffee pots. Mobile apps allow consumers to manage and control all aspects of their life from the interface on their phones. IoT apps allow consumers a more convenient and simplified way to manage all the tasks involved with living in 2017. For companies, this level of interconnectivity allows the collection of large amounts of data that can help you better understands the needs of each individual customer.
7) Mobile Security is Critical to Consumers
Businesses are not the only ones who have taken notice in the massive boom in mobile technology. Criminals and hackers have set their sights on the data businesses use to serve their customers. To combat this threat, security software has dramatically improved and risen to protect the information needed to allow the success of mobile technology. Due to constant threats, mobile security is at the forefront of 2017’s trends. Security should not be ignored and while it may not directly generate revenue, it is necessary for your customers to have faith in your systems.
8) Expected $77 Billion Revenue from Mobile Apps in 2017
It is estimated that 268 million mobile apps will be downloaded this year and represent a huge portion of the industry’s revenue. In addition to the revenue generated from the initial download of the software, a large portion is a direct result of the marketing potential and in-app purchases within the software. Apps provide valuable content to customers and allow them to discover your business and the products that you offer.
To wrap up 2017’s emerging mobile trends, there are three tasks needed to develop a robust mobile strategy.
- Use Content to Maximize Engagement
- Use Value to Increase Loyalty
- Use Mobile Marketing to Generate Sales
2016 ended and so should the old ideas of marketing and business. Mobile technology represents a huge potential revenue and a powerful tool for businesses. 2017 will end with mobile technology dominating large sections of the economy in the same way that websites revolutionized the early 2000’s. By utilizing a do-it-yourself app maker you can cut costs and start the process of adopting a mobile strategy.
Originally published Feb 03, 2017, updated Oct 21, 2020