Last week in The VAR Guy, I published an article on “The Changing Tides in the Channel” and laid out my perspective on where the UCaaS market is headed and what it means for channel partners. Here’s an excerpt of some key takeaway points:
- Enterprises are turning to channel partners for guidance and support as they transition to the cloud.
- To be successful, it’s critical that channel partners have the latest, best-in-class technologies to bring to customers.
- There are a variety of factors channel partners must consider when looking for the best solution providers — everything from their customer philosophy to solution differentiators to business ethics. See my tips for channel partners.
The growth opportunity in UCaaS is significant, currently at $8.23 billion in 2015 and targeting $79.3 billion by 2024. There is no better time than right now to be part of this transformation helping enterprises migrate to the cloud.
Originally published Mar 15, 2017, updated Aug 11, 2020