Mobile businesses have been in existence, in one form or another, for centuries. From the local ice cream vendor and neighborhood gardener to the “Avon Lady” and “Fuller Brush Man,” the concept of bringing business to customers is not new. These days, though, mobile businesses are getting ahead with the help of advanced technology. Social media, GPS, cloud-based phone systems and Wi-Fi are catalyzing the creation of mobile startups.
Gourmet Food Trucks Leveraging GPS Technology to Attract Customers
One of the most-talked-about types of mobile businesses is the food truck. No longer referred to as “roach coaches,” these rolling gourmet wagons are now being driven by mobilized chefs who are dishing up everything from sushi and schnitzel to lamb on a spit. The increase in food trucks has certainly been driven in large part by location-based social-networking sites and applications that use GPS technology, such as Facebook Places, Foursquare, Gowalla and Loopt. By targeting promotions based on proximity, micro-businesses are finding numerous ways to successfully advertise and market their offerings to nearby audiences.
Mobile Professionals with World-Class Telecommunication Capabilities
Almost every mobile business owner uses a telephone to keep up with day-to-day activities. By using a cloud-based phone solution like RingCentral, spa owners, hair stylists, DJs, personal trainers and other mobile entrepreneurs can have the same communication tools as large corporations. By leveraging call routing, business answering rules, auto-receptionists and other features designed for flexible business environments, it’s now both simple and cost-effective to create a professional image for customers and prospects.
Business As Usual Anytime, Anywhere with Wi-Fi
The development of Wi-Fi-enabled devices has certainly been a driver of the increase in mobile businesses. Wireless networks allow business owners to manage customer service from iPads, market to local clienteles on their smartphones and keep up with employees and vendors, wherever they may be located.
With mobile-enabled technologies continuing to evolve at a tremendously fast pace, there will undoubtedly be more entrepreneurs contemplating how they can take their big idea and adapt it to the mobile business model. What will the future hold? Perhaps mobile convenience stores, dentists on the go and traveling pet-supply boutiques are in our near future!
Originally published Apr 29, 2011, updated Aug 07, 2020