Pick a topic

Site Speed: Make Or Break For Your Business?

Ring Central Blog


URL copied
2 min read
Speed is Critical

Users prefer faster websites. It’s no surprise: Always-connected devices, gigabit Internet offerings and cloud-based mobile shopping platforms have conditioned consumers to expect speedy and responsive web experiences. New research, however, puts hard data behind this common knowledge. As noted by BizReport, a study found that even a 100-millisecond decrease in page loading time meant a 1.11 percent increase to session-based conversion. On the other end of the spectrum, users are willing to abandon websites if they take more than four seconds to load. The result? Site speed is make or break for your business — here’s how you stay ahead of the curve.

Need for Speed

Speedy websites offer a number of direct advantages for your business. As noted by Internet Retailing, faster web page-load times help bump up the average pageview per user (PPU). An increase of one PPU, in turn, meant almost $400,000 more revenue each year for an “average” company., meanwhile, points out that search engines like Google do take site load speed into consideration when compiling their search rankings, giving faster sites the edge when it comes to making the front page. On the flip side, slow sites can drive customers away in droves. This is especially relevant since mobile devices have overtaken both desktops and laptops as the top web browsing choice. If your site’s speed isn’t optimized for PC users, mobile users will encounter even larger lag times and take their business elsewhere.

Fixing Quick

Wondering if your web page is fast enough for tech-savvy consumers? Start with tools like Google PageSpeed Insights or the Pingdom Website Speed Test to get a handle on the average user experience. If results aren’t promising, you’ve got a few options to help streamline the site.

First up? Your frontend. Good places to start include:

If that works, great. If not, consider improving your backend infrastructure with options such as:

Bottom line? A one-second improvement in website speed translates to a 7 percent jump in conversions. Even small issues with speed, meanwhile, can send customers packing — especially if they’re on mobile devices. Make sure your site is ready for big traffic, multiple device types and critical consumers by addressing both frontend and backend performance problems.

Infographic created by hosting solutions company SingleHop.

Originally published Dec 02, 2016, updated Aug 12, 2020

Up next

IT leadership, RingCentral updates

A Look at 2017 IT Priorities

During the world’s largest gathering of IT decision makers, Gartner Symposium conference in Orlando in October 2016, RingCentral took the opportunity to speak to show attendees to get an impression of their top IT priorities for 2017. We’ve highlighted some of the key takeaways in this handy infographic, and elaborated further below on some of ...


URL copied

Related content

Communication and collaboration

5 Top Trends for Small Business Communications in 2018

Communication and collaboration

Five Video Meeting Practices to Fuel Collaboration Among Remote Teams

Communication and collaboration

Knowing When to Upgrade to a VoIP Phone Service for Business When You’ve Been ...

Before you go...
Get our very best content for free and start working better from anywhere
You’re in! Thanks for signing up. Keep an eye out for our emails in your inbox.
Get the Remote Work Playbook
Everything you need to know in one place
Get the 2021 State of Hybrid Work Report
Learn how businesses are managing a partially remote workforce
You’re in! Thanks for signing up. Enjoy your copy of the Remote Work Playbook.