The way people work has evolved significantly over the last decade. The cloud has opened up new communications possibilities whilst also driving an increased pace of innovation and digital transformation. Businesses that once relied heavily on desk phones are now seeing an influx of new communications solutions that enable greater collaboration and productivity. Traditional voice solutions are now being supplemented with collaboration tools such as video meetings and team messaging. As the carriers of voice services, service providers are recognizing this fundamental shift in the workplace and the growth opportunity to deliver more value added business communications and collaboration services to business customers.
This is a sizable portfolio expansion opportunity for service providers. According to a recent Frost & Sullivan report, the total video conferencing market alone is expected to reach $11.7 billion by 2021. TechSci Research expects the team messaging area to match that rate. As demand increases and service providers are discovering the benefit of adding these services to their portfolio, the key question will be how can they achieve this in the most efficient way possible?
Approaches to delivering value-added services
There are two approaches service providers can take to expand their portfolio to deliver video meetings and team messaging solutions to customers. First, they can offer standalone products from different vendors or they can deliver a single integrated solution. The standalone solution route has its fair share of challenges, such as the complexity that comes with managing, servicing, and billing disparate services from multiple vendors. Plus, the customer experience is disjointed across applications, impacting satisfaction and retention.
The second approach is to deliver a single integrated solution with voice, meetings, team messaging, business application integrations, and more, combining industry-leading cloud communications with a carrier or service provider’s highly-available, resilient network.
RingCentral Meetings™ and RingCentral Glip™
RingCentral is the global leader in cloud communications and collaboration solutions and delivers a single, unified collaborative communications offering. RingCentral Office®, our flagship offering, brings together all modes of communication into one tightly integrated solution.
- RingCentral Meetings is a cloud video conferencing service that unifies HD video conferencing, mobility, and web meetings. RingCentral Meetings is easy and fast to connect to, can be used with a range of hardware, and is more cost-effective than traditional conferencing.
- RingCentral Glip, our team messaging offering, provides a single, unified team workspace that empowers teams to work, communicate, and collaborate faster by sharing conversations, files, tasks, and calendars. RingCentral Glip allows teams with both internal and external members to collaborate using their favorite devices anytime, anywhere.
A recipe for success
When service providers partner with RingCentral, they eliminate the hassle and overhead of implementing point applications and can now leverage a feature-rich and fully tested solution that can be delivered quickly to customers and supported by a dedicated RingCentral team. Service providers can deploy RingCentral services quickly over their own high availability networks to enable digital transformation and own the entire digital workplace.
Billing also becomes simplified as service providers choose whether to leverage branded ordering portals and billing services or integrate BSS/OSS systems with APIs and CDRs. Management and onboarding is also easier with branded user guides, training, customer success managers, and tier escalation support ensuring a seamless experience for users.
Learn more about how service providers like Telus and BT are leveraging RingCentral to grow their market opportunity.
Originally published Jun 06, 2018, updated Oct 16, 2020