Pick a topic

RingCentral for Entrepreneurs: Business Credibility

Ring Central Blog


URL copied
1 min read

credibility When I reflect on my professional life, past, present, and future, one major theme emerges — credibility. The importance of establishing a high level of trust in yourself or in your company simply can’t be overstated.

Internally with other companies, my entire goal was to be the guy, Mr. Reliable, the man who could do it all. It was imperative to develop a strong reputation in order to be that credible source of information internally, which took time. Fortunately, as an employee, there is plenty of stability, which affords the time to develop this reputation and credibility.

When I was running my own small business, we had no credibility. We were brand new. A young, small company with minimal experience trying to convince customers that we could perform at the same level as the bigger players and competitors in our industry. Establishing credibility with customers was an uphill battle, but not impossible. What we lacked in corporate maturity, we made up for with three key principles.

  1. Always be available – Whatever hesitation our customers had about the youth and experience of the company was easily mitigated by always being available for them, by phone, text, email, any means necessary.
  2. Preparedness – For any presentation or pitch, we knew we could out-prepare the competition.
  3. Passion – Anything we did for customers was done with the passion and enthusiasm that only a small business can provide, which can cover a multitude of experiential shortfalls.

Creating a successful customer loyalty program is crucial to any businesses’ success, especially during the early years, and can greatly help boost your company’s credibility

Originally published Apr 28, 2015, updated Aug 27, 2020

Up next

Communication and collaboration, Customer experience

How To Use to Estimate Taxes and Fees for RingCentral Office

RingCentral Office is different (better) than traditional, analog phone service in just about every way. But, as far as the government is concerned, we are all telecom providers, thus requiring us to fork over various taxes and fees based on our customers’ locations. Because these amounts vary dramatically from city-to-city, we don’t publish the fees ...


URL copied

Related content

Customer experience, Small business, SMB customer experience

Running a promotion is not a customer retention program

Customer experience, Small business, SMB customer experience

27 books to build, boost & revitalize your customer service

Business leadership, Customer experience, IT leadership

Open Platform - at the heart of the customer care ecosystem

Before you go...
Get our very best content for free and start working better from anywhere
You’re in! Thanks for signing up. Keep an eye out for our emails in your inbox.
Get the Remote Work Playbook
Everything you need to know in one place
Get the 2021 State of Hybrid Work Report
Learn how businesses are managing a partially remote workforce
You’re in! Thanks for signing up. Enjoy your copy of the Remote Work Playbook.