Authors: Ben Wu + Remi Hattinguais (Group Product Manager)
If you’re an event marketer, you know the feeling: all the planning, energy, and budget that go into an event, only for engagement to drop off as soon as the last session ends. Content becomes siloed and leads grow cold, making it tough to build momentum after all that hard work. But what if your event could be just the starting point for an ongoing conversation with your audience?
There’s huge untapped potential in your event content, potential that goes far beyond a single day or week. Forrester reports that 74% of marketers see a significant boost in ROI when they repurpose event content.
That’s why we’re introducing Content Hub, a new feature in RingCentral Events. This tool helps you get more from every event, making post-event drop-off a thing of the past and keeping audience engagement high year-round.
What’s a Content Hub?
Think of Content Hub as your central online home for event content and ongoing audience engagement. Instead of scattered assets and disconnected follow-ups, you can showcase everything you want your audience to see. All in one place, all under your brand.
Create custom-branded pages that house your event library: highlight reels, session recordings, downloadable resources, upcoming event teasers, and more. Everything stays organized and accessible, not tucked away inside someone’s hard drive. Your whole team (and your audience) can find what they need, when they need it.
Platforms like YouTube and Vimeo make content sharing easy, but they limit your control over branding and data. Content Hub was built for marketers, giving you full ownership of the page’s look, feel, and layout, plus all that valuable first-party data.
Let’s take a look at what makes Content Hub stand out:
Create branded webpages with easy drag-and-drop functionality
First impressions matter, especially when you’re competing for audience attention after the event is over. Content Hub makes it easy, even for the less tech-inclined among us, to build a stunning, on-brand page in minutes.
Just drag and drop your assets, choose your brand colors, upload your logo, and tweak the layout to your liking. Whether you’re spotlighting event replays, sharing downloadable resources, or announcing your next big campaign, Content Hub keeps your brand front and center without a single line of code.
Plus, since it’s all integrated into RingCentral Events, you can instantly update or reorganize your content whenever inspiration strikes. No more cookie-cutter templates or waiting on design help, just a flexible, dynamic content experience that brings your events to life.
Quickly create highlights with AI Clips
We know time isn’t always on your side, especially when you’re juggling multiple campaigns and follow-ups. That’s why Content Hub uses AI Clips to do the heavy lifting for you. With a click, you can turn session recordings into bite-sized, shareable videos—perfect for social, nurture emails, upcoming event promos, or embedding right back into your content hub.
Let your best moments live on (and do the work for you) without spending extra time on editing.
Own your audience
Here’s the marketer’s dilemma: platforms like YouTube and Vimeo own the viewer data, leaving you with anonymous stats and little to help guide your next move.
With Content Hub, you’re in the driver’s seat. Collect first-party data with built-in gating features, personalize follow-ups based on actual viewer actions, and prioritize leads that matter most. Content interactions are tracked and scored, so you know who’s most engaged and where to focus.
And soon, you’ll be able to sync everything directly with HubSpot, Marketo, and your other favorite CRMs so your sales and marketing teams can act while interest is at its peak.
Learn more about how to use Content Hub here.
Maximize your event ROI—today, tomorrow, and beyond
With Content Hub, every event marks the start of a continuous engagement journey. Repurpose and showcase your content year-round to fuel campaigns, generate leads, and deepen audience relationships.
Just imagine what you can do:
- Add customer stories to your page.
- Share short-form video clips across social media.
- Empower your outbound team with fresh assets.
- Build a living, evergreen library that keeps working for you.
We believe Content Hub will change the way marketers approach event ROI and audience engagement, giving you new ways to extend your brand, own your audience, and create value from every event.
Ready to see how Content Hub can help your team? It’s available now for Events Enterprise plan customers. Contact our sales team today or view our own sample content hub to see it in action.
Already a RingCentral Events user? Sign in and create your first Content Hub.
Originally published Jun 20, 2025
