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RingCentral Customer Stories: Making the Promise of the Digital Workplace a Reality

Ring Central Blog

Written by Robert Murphy

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Cloud communications and collaboration technologies play a critical role in today’s digital workplace, enabling anytime, anywhere experiences from any device. Today’s business users bring different work styles and expectations to the work environment—along with their own tools and apps—creating new challenges for IT. So how can IT manage this new reality while also preparing for what comes next?

At ConnectCentral 2017, the RingCentral annual conference, customers shared their real-life stories of the digital workplace and what’s in store for the future. During this insightful panel discussion, customers related how their companies empower their workforces to work the way they want, all the while balancing requirements around corporate standards, compliance, and security. See below for insights from two of the four panelists. To view the session in its entirety, watch the video.

Selecting the right solution to support a dynamic business

Giles Johnson, Manager of Enterprise Telephony Services at Avery Dennison, feels it’s critical that companies provide people with tools that allow them to work the way they want to work. Avery Dennison has many employees who work in its distributed manufacturing plants, along with a diverse set of office workers, knowledge workers, and remote employees. The company also has locations scattered across many geographies and time zones. Because of these factors, RingCentral Meetings has proven valuable to Avery Dennison because it can be accessed from anywhere while allowing people to work in a way that’s most convenient for them.

Connecting a global workforce

New Relic has a global footprint that depends heavily on team collaboration. Philip Luedtke, the company’s VP of IT & Business Apps, says his employee base consists of a large number of Millennials who use many different apps on a daily basis. Because this can quickly lead to app fatigue, picking the right solution once (as opposed to repeatedly switching tools) was key in his decision to go with RingCentral.

Luedtke also believes today’s organizations need to give employees the ability to take immediate action on tasks by providing them with contextual results within the tools they already use. The company depends on RingCentral Glip to deliver on that promise. Luedtke appreciates how Glip users get presented with a curated list of to-do items and can then accomplish what needs to get done via email, CRM software, or other business tools—all directly within the team messaging tool.

Creating lasting change

Luedtke also thinks the most difficult part of change management is knowledge decay. He explains that if you try to train people to use a technology too far in advance of the rollout, they’re likely to forget much of it by the actual launch date. He says having people in an evangelist role is key to successful onboarding. Just as critical is choosing tools and solutions that are both seamless to use and easy to adopt. Then after just a few uses, people will develop the “muscle memory” that allows them to adopt and successfully use a new tool on an ongoing basis.

Want to hear more about best practices and how to create a digital workplace? Watch the full ConnectCentral customer panel: “The Digital Workplace—Today, Tomorrow, and Beyond” here. For a complete recap of ConnectCentral 2017, view our digital magazine here.

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