The importance of effective business communication can’t be overlooked if business organizations are to maintain productive relationships with their clients and provide them with competitive service standards.
Moreover, effective business communication isn’t restricted to communication with an organization’s client base. It also extends to employees and business peers and is just as important in many ways.
Here are eight ways in which you can take your business communication – both external and internal – to the next level.
1) Keep your clients informed.
You’re surely familiar with the tale of mushrooms being kept in the dark and what they’re fed, which is how your clients will feel if you don’t keep them informed of developments that affect them.
What’s more, there are many benefits for businesspeople who boast the confidence to share their point of view with clients, as Andrew Loos of Attack! advocates, exploring “new intellectual territory” and putting themselves in the “position of mentor and cohort” which is a great position from which to communicate.
2) Treat client emails like real letters.
Informality has its place with employees and peers to a certain extent, though it’s always advisable to treat emails to your clients as you would real business letters and correspondence by using formal language.
3) Archive all communications for future reference.
Archiving all communications, both external and internal, for future reference proves favorable in many ways, including providing evidence when required.
4) Thank your employees and peers for their input.
Always thank your employees and peers for their input, even if it isn’t the input you’re looking for or has no useful application at that point in time.
By showing your appreciation for their input, they’re more likely to provide it in the future when it could prove to be exactly – for example, a solution to a problem – what you’re looking for.
5) Don’t be afraid to ask questions and seek clarification.
Effective client communication is based on mutual understanding, i.e., both parties understanding exactly what’s going on. Consequently, don’t hesitate to ask questions and seek clarification if you’re uncertain of something because it can help to avoid unnecessary errors that could see you losing a client.
6) Surprise your clients with updates.
Keeping your clients informed of developments as they occur is a great way to build trust and it’s also advantageous to surprise clients with updates that make your role seem indispensable and therefore something they can’t do without.
Leveraging your networking skills by connecting your clients with other parties, such as peers in the business center in which your workspace is located, is one way to increase the esteem in which they hold you and your services.
7) Make yourself approachable to clients, employees and peers.
There should never be any barriers in business communication, both externally with your clients and peers and internally with your employees. Therefore, make yourself as approachable as possible and you’ll never miss a thing.
8) Look for ways to get to the root cause of problems.
Problems will naturally arise in your dealings with your clients, employees and peers, though it’s how they’re managed that generally proves to be the catalyst for a positive or negative development in a business relationship.
When a problem comes to light, look for ways to get to the root cause of the problem and address it at the source, That’s how problems are effectively resolved.
The importance of effective business communication hasn’t been lost on the most successful people in the business world – and the many benefits it provides shouldn’t be lost on you either.
Originally published May 01, 2014, updated Aug 07, 2020