A recent article published on Business 2 Community – There Is No More B2B Or B2C: It’s Human To Human, H2H – has created a lot of buzz over the past week. This article discusses the importance of businesses moving beyond the categories of B2C and B2B and, instead, looking at how to create real person-to-person relationships. What better way to do this than through social media, where millions of people look to engage?
This week’s Friday Five is comprised of some of our most popular Friday Five business blog posts.
You must always start with a goal! If you don’t know where you want to go, it will be impossible to get there. Not all business owners would consider themselves social media experts, and that’s okay. This post helps uncover what goals should be set and how. If you know it’s time to use social to boost your business then you’re in a good place. Use this post to help you set the right goals.
This post provides five important ways for brands to build and maintain engagement across platforms. If you think simply posting content is enough, you’ll be very disappointed. Instead, consider how people have real engagement with the organizations they love and hate. This is part of the H2H theory. People want to engage with other people. While an organization is not a human, there are humans behind the brand. Social engagement allows for those humans to breathe life into the organization.
Use these five best practices to create meaningful engagement with your online communities.
Being too busy can no longer be an excuse for not implementing a strong social business strategy. With today’s technology it’s easy to run and manage social business efforts from almost anywhere. This Friday Five post shares 5 simple ways to manage any social media strategy on-the-go with mobile devices.
It’s not always the most fun part of social media, but it is one of the most important. This Friday Five post provides 5 simple tips for measuring your business’ social efforts. In order to create lasting and meaningful relationships across your social networks, you’ll have to understand what’s working and what’s not. Which posts resonate most and which turn people away?
If you’re feeling overwhelmed by the idea of implementing analytics, this post will put your mind at ease. We share actionable tips and free tools.
5) Leverage Platforms
Now you should be ready to dive into each platform and uncover the unique ways each can be leveraged to help your business succeed. Over the past six months, numerous posts have been dedicated to this very topic.
How will you use social media to transform your business to a Human-to-Human model?
Originally published Jan 31, 2014, updated Aug 07, 2020