If we’ve learned anything over the past few decades of business globalization and technology evolution, it’s that virtually everyone in organizations, from CEOs to road warriors, hates complexity. The associated costs and productivity killers often attributable to the complex architectures underlying the applications they need to do their jobs is increasingly unacceptable to them.
As we were developing RingCentral Global Office, the end-user experience was top of mind. Our goal was to deliver a single global UCaaS solution from the cloud that would provide end-users with a local calling experience regardless of their location or device. In developing the RingCentral Global Office ecosystem, we focused on the micro details that would enable us to provide end-users with a zero change environment – an environment that would free them from having to think about where they were and what that meant in terms of using international numbers specific to certain countries, multiple carriers, device configurations or anything other than simply dialing.
From the perspective of the end-users, regardless of their locations, the experience and call quality had to be the same as calling from their desks. At the same time, we knew we had to ensure administrative simplicity for the sake of CIOs and other managers who need the ability to scale their communications systems easily to support employee growth in dispersed geographies. We had to relieve them of the burden of reviewing stacks of invoices each month from multiple carriers, and from the costs inherent in systems cobbled together (often with the help of intermediary parties who add a hefty mark-up). And should there be a problem, we had to provide a single point of contact for them for troubleshooting and support. That point of contact would be us.
The cloud, of course, was essential to delivering such an experience and ecosystem. Unlike other cloud services, however, we needed to create a content delivery network capable of performing symmetric processing on the fly.
Key to achieving this was building RingCentral Global Office upon RingCentral’s new Global Connect Network™, a redundant service delivery architecture built from the ground up to ensure the high-quality, scalable and secure service necessary to support unified communications between globally distributed offices employees and customers.
Let me explain why the Global Connect Network is unique, and why it is differentiated from what other competitors are doing. Our network interconnects directly with service providers, whether telcos or internet service providers, which means we’ve established our own backbone and developed our own peering relationships to provide carrier grade reliability and quality of service. Our platform is our own that we’ve purpose-built to perform as a highly redundant, reliable, and secure global enterprise communication network. Unlike our competitors who lease lines or outsource service delivery to others, we’ve established our own framework, and set up the peering relationships with carriers necessary to provide local service in different countries. We handle the interconnects directly so our customers are not burdened with setting up their own PBX servers and managing multiple carrier service providers around the globe. Our framework removes the complexity and headaches CIOs and IT managers face when going global and makes it significantly easier with a single, global cloud platform. In addition, we’ve handled all the regulatory hurdles so we operate in compliance providing emergency services, where required or available, in each country globally where we provide service.
All of this translates into simplicity and cost-effectiveness for RingCentral customers.
For the salesperson traveling from France to Denmark, for instance, calling using RingCentral Global Office is a simple matter of dialing. No other thought or action is required on his or her part. For the CIO or system administrator, adding a remote office to the system is a cinch. RingCentral Global Office is designed to enable the addition of a new POP anywhere in the world within a very short period of time. Make the decision on Monday and by Tuesday morning that location is up and running, fully integrated and with local quality. And since all data is maintained locally, dealing with different regulations in different countries is largely a non-issue.
Yes, it’s possible for an organization to piece together its own global phone system, but why would it want to? One well-known company did just that, and while its system is fine, it requires a team of 40 IT staff to maintain it. And then there’s the issue of the on-premises server and other equipment costs to consider.
In an application-centric world, there’s no longer any reason to be throwing money at servers. The value of any system today is in the service – the quality, flexibility, scalability and simplicity of the service – not in the servers.
Our experience to date has been that senior executives get this value proposition in a millisecond. They’ve got no vested interest in owning and maintaining infrastructure. They want more simplicity, fewer headaches, and lower costs. All of which RingCentral Global Office delivers.
Originally published Mar 01, 2016, updated Aug 11, 2020