Your customers are likely to pick up the phone and call you before buying from you. So it’s essential that they can find your phone number easily on the internet. Of course, you’ll need to have your number on your website, but there are other spots where potential callers may be searching, too.
You’ll want to make sure that your phone number is highly visible on your site. In fact, it’s a good idea to have it on every page in a consistent location, such as the footer. To make it even easier, use a “RingMe” feature that enables people to call you with a simple click of their mouse.
Your Email Signature
Customers often grab your contact details from your email signature. It’s a great place to add a click to call button, so you can be immediately contacted from a VoIP connection.
Google Place Page
With more than 20% of searches on Google now related to location, having a Google Place page that includes your phone number, address, business info, accreditations, reviews and related webpages is a key component of online marketing.
Social Media Pages
Are you building communities of fans and followers on your social media pages? If so, make sure that your phone number is visible on your Facebook, Twitter, Linkedin, etc. accounts.
If you’re taking the time to provide quality content to your customers and improve your search engine ranking, you’ll certainly want your readers to be able to contact you. By providing your phone number, you’re communicating that you’re both legitimate and accessible.
Other Online Mentions
From e-newsletters and landing pages to press releases and industry articles, it’s important to provide your phone number. There are countless opportunities to get your name out there on the internet – and with all of them, there should be a phone number for customers to call.
Originally published Nov 10, 2010, updated Aug 12, 2020