Is your business incorporating Instagram in your overall marketing strategy, specifically your social media effort? If not, don’t feel bad, as many businesses have yet to jump in with both feet.
Instagram gives you a massive audience to target, with 500+ million users active on the platform each month, responsible for posting 95 million images and videos daily. While the organic possibilities alone should be incentive enough, Instagram also offers paid media via their self-serve advertising platform. What’s attractive about this option, is the ability to utilize Facebook’s very extensive targeting options, allowing the advertiser to place their ads directly in front of their ideal audience.
Visual content, which Instagram features, performs better than text-based content, with 40% of consumers responding better to visuals than plain text. The infographic below from Buzzoid, explains several of the benefits Instagram provides as a marketing channel.
Originally published Aug 19, 2016, updated Aug 12, 2020