Customer Story

How Unified Communications Is Addressing the Needs of Modern Small Businesses


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3 min read

We’ve come a long way from the original telephone switchboards of the early 1900s. Business PBX systems have given way to small business phone systems based on VoIP cloud technology. Instead of buying PBX equipment, businesses can subscribe to unified communications as a service (UCaaS), and have their business communications delivered via the internet rather than dusty old hardware with roots going back well over 100 years.

Unified communications offer small businesses an economical way to access critical communications features, many of which businesses are already paying for separately. Instead of buying business phone service in addition to team collaboration software, an audio conferencing bridge, and a full-featured video conferencing solution, a unified communications product like RingCentral save money for your small businesses by eliminating the costs of multiple services. By unifying communications into a single platform, companies are also able to be more responsive to new technologies as communication needs continue to evolve.

To succeed in the current business climate, SMBs needs to be able to provide modern workers with options for telecommuting, as well as implementing effective bring your own device (BYOD) policies. Enabling employees to work from home either occasionally or on a regular schedule can have big upsides for small businesses. Workers who telecommute are less likely to quit and report higher job satisfaction, lower stress levels, and higher morale. Of course, mobile workers also like to work with the devices they already own, making company BYOD policies a must-have for the modern employee. The number of employees using personal devices at work has been growing, and this year 50 percent of employers are expected to require workers to use their own devices, according to predictions from Gartner. Both employees and employers are demanding more flexibility, and cloud-based business phone systems are poised to offer it.

RingCentral desktop and mobile apps put your entire business phone system on your laptop or mobile device. RingCentral is cloud-based, making our VoIP phone system ideal for remote working and integrating personal mobile devices. Users can seamlessly make and receive calls from business lines, use voicemail, and even administer their RingCentral accounts using the apps. Unlike traditional phone systems that require specialized and expensive tech support to add extensions, you can add lines to your RingCentral account at any time. Integrating personal devices is as simple as downloading the RingCentral app and logging in. There’s no complicated setup, and the entire process can be handled from our web interface or a mobile device. Everything is stored in the cloud, and removing devices is as simple as adding them.

But RingCentral does even more than duplicate a business phone, integrating faxes, Business SMS, and video conferencing for a truly unified communications experience. From our desktop and mobile apps, all of your messages including voicemails, faxes, and texts are available in a single unified interface. Streamlining business communications boosts productivity for employees and reduces the need for IT support for multiple platforms, both of which have a positive effect on your bottom line.

When an employee leaves the company, or a device gets lost, rest assured your proprietary information is safe. RingCentral stores your data on cloud servers so your company’s data isn’t at risk when devices are lost, stolen, or replaced. Calling, texting, and faxing from a business telephone number with RingCentral keeps your corporate data inside the app. RingCentral empowers your small business to easily implement secure BYOD for your employees, simply and without the complicated infrastructure of old-fashioned hardware PBX systems.

Small businesses need to be able to move fast. With a small business phone system from RingCentral, your business can quickly deploy a flexible, full-featured communications platform that’s built to support your business goals. Learn more about how you can ensure a smooth transition to a cloud phone system here.

Originally published Jan 24, 2017, updated Aug 12, 2020

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