Category

Ring Central blog

Pick a topic

How To Start Marketing Your Company’s Content

Ring Central Blog

Share

URL copied

SEM

Content marketing is one of the biggest business buzzwords these days. Funny thing: it’s been around for more than 100 years. One of the first forms of content marketing was done by John Deere in 1895. Back then, the now-iconic brand with the green and yellow tractors started its own magazine―The Furrow―to provide farmers with tips and tools to help them earn more money. That publication is still around today.

Now, because it’s pretty easy to get caught up in the latest buzzwords, we should consider what content marketing is. The Content Marketing Institute has a good definition for it: Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

What a great concept! Content marketing doesn’t sound all that complicated, or too invasive for today’s consumers.

If this reads like something that would be good for your business, here are a few tools you could consider to get started in your content marketing efforts.

Infographics: If you haven’t heard of (or viewed) an infographic yet, check out the one below from Unbounce on why infographics make great marketing tools. This content marketing tool is visual storytelling at its finest and works great with research, studies and, basically, anything with interesting data and facts.

Why-do-infographics-make-great-marketing-tools

If your business doesn’t have a study of its own, you can also do the research and gather a bunch of relevant statistics from your industry (just be sure to cite your sources at the bottom).

Infographics can be created from scratch through copywriter, graphic designer and SEM expert collaboration. But, if you don’t have the staff, you could try creating one yourself with these 10 tools for creating infographics and visualizations called out by SEOmoz.

eBooks: These are a great way to publish useful tips, resources and how-to guides for your business and industry. An amazing eBook example you can download for free is this gem from the Content Marketing Institute — 100 Content Marketing Examples.

If you just clicked on that link, you should have noticed one of the biggest benefits of eBooks: You can gather business contacts and potential leads by requesting names and email addresses to download.

There are a couple of ways create the content needed for an eBook, including recycling and tweaking a bunch of blog posts or other helpful articles that follow a similar theme. You can also create one from scratch through a copywriter while a graphic designer does the layout.

Video: Video is one of the most powerful content marketing tools for businesses. Not only does it do wonders for search results through YouTube, it can also improve the performance of your email campaigns when you embed videos.

Doing video isn’t all that difficult either. You’ll need a digital camcorder, capture card, microphone and camera stand. Next, you’ll need some ideas for your videos, like major company announcements, useful tips from employees and partners, or how-to’s and guides for your customers. You should also try to follow these best business video practices:

For more business video tips, you can check out the amateur’s guide to great business videos from the Young Entrepreneur Council at Inc.com.

What are some tips and tools you’ve used to get your business started in content marketing? Tell us in the comments below and check out other blog posts here at RingCentral Connect for more marketing resources.

Up next

Communication and collaboration

RingCentral Names Cisco WebEx Veteran David Berman President

The votes are in: RingCentral has a new president. (Disclaimer: There wasn’t actually an election.) We’re excited to announce that RingCentral has named as its president David Berman, effective this week. Before coming on board with us, David served as the president and CEO of emotion-analytics firm Affectiva and the president of worldwide sales and ...

Share

URL copied

Related content

Communication and collaboration

5 Top Trends for Small Business Communications in 2018

Communication and collaboration

Five Video Meeting Practices to Fuel Collaboration Among Remote Teams

Communication and collaboration

Knowing When to Upgrade to a VoIP Phone Service for Business When You’ve Been ...

Before you go...
Get our very best content for free and start working better from anywhere
You’re in! Thanks for signing up. Keep an eye out for our emails in your inbox.
Get the Remote Work Playbook
Everything you need to know in one place
Get the 2021 State of Hybrid Work Report
Learn how businesses are managing a partially remote workforce
You’re in! Thanks for signing up. Enjoy your copy of the Remote Work Playbook.