Facebook offers businesses of all shapes and sizes many opportunities to connect with current and potential customers, build brand awareness and boost affinity. Today’s Friday Five shares five of the most recent and noteworthy Facebook updates. Be certain your business continues to pay attention to and leverage Facebook.
1) New Facebook for iPhone (Version 9.0)
Mobile is quickly becoming instrumental in social media marketing. And Facebook is acutely aware of the need to make the mobile experience as seamless as possible for its business customers.
The most recent update to Facebook’s iPhone app offers an example: it allows Page administrators to reply to easily reply to comments while on-the-go. Additionally, group administrators can now review and approve pending posts by group members.
If you’re an iPhone user with the need to manage your Facebook business presence while away from your desk, be sure to download the latest app.
2) Nearby Friends
This new Facebook feature is also a mobile one, Nearby Friends. Once turned on, Nearby Friends allows users to broadcast their location with “nearby friends”.
Even cooler, with a tap of the screen nearby friends can plan to meet up and follow a handy map to an agreed-upon meeting location. There are lots of cool ways businesses could take advantage of this new feature, and Facebook may incorporate advertising opportunities to it in the future. Stay tuned!
3) Facebook Passes 1 Billion Monthly Mobile Users
With consumers and businesses relying more and more on their mobile devices, it’s no surprise Facebook has more than 1 billion monthly mobile users. That’s a huge potential market – is your business leveraging Facebook’s mobile ad opportunities to reach them?
4) Facebook Launches FB Newswire
In addition to taking advantage of mobile, Facebook realizes the importance of news to social network users. Staying on top of the latest news and uncovering valuable content has become increasingly important to consumers, business owners, entrepreneurs and journalists.
Facebook wants part of the action: its new FB Newswire is how it is planning on staying in the news and content curation game.
5) New Facebook Advertising Structure
Probably the most-talked-about Facebook change is the company’s new advertising structure. Over the past two months, Facebook has rolled out significant changes to its advertising campaigns by adding a third ad level (ad sets). This new option allows for more specific campaigns and enables easier organization for those running multiple clients and/or ads.
Have you used Facebook’s new advertising structure? We would love to hear how it’s worked for you!
Originally published Apr 25, 2014, updated Aug 11, 2020