Electro Dépôt: the first retailer to offer its customers in-app instant messaging


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Electro Dépôt, the low-cost branch of the HTM group (Boulanger, Webdistrib, etc.), is a leader in the discount sale of household electricals and multimedia and audio equipment.

The company has chosen RingCentral Engage Digital for its Digital Customer Relations. Advisers manage customer interaction from one integrated platform, whether it comes from social networks, via email, through chat or, for a few months now, from the mobile app.

In fact, Electro Dépôt is the first player in the French retail industry to offer this innovation. Customers simply need to open the Electro Dépôt app and click on the icon, which is visible on all pages. An instant messaging system will then open up, which will enable the customer to communicate with the brand live or with a delay.

If the application is closed, the customer will receive a notification when the adviser has replied.

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Originally published Jun 21, 2016, updated Dec 30, 2022

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