It’s no surprise that consumer technology inevitably makes its way into the workplace. It’s a pattern we’ve seen many times over with technologies like instant messaging apps, mobile apps, and more. The same pattern is set to take place once again with voice assistants coming to the workplace, and we believe the impact will be big.

Today at the AWS re:Invent conference in Las Vegas, Amazon introduced its new Alexa for Business, which was announced in a keynote address by Werner Vogels, CTO of Amazon. Many consumers are already familiar with the technology in their homes. Amazon has been leading the charge in voice assistants with their Alexa-powered Echo devices, enabling people to ask things like, “Alexa, what’s the weather?” or “Alexa, what’s today’s news?”

Now the same innovation is coming to the workplace with Alexa for Business, and we’re really excited to be a part of it. As highlighted in today’s Amazon keynote, RingCentral is one of the new and exciting integrations for Alexa for Business. The RingCentral integration enables the use of voice commands to join meetings, send text messages, listen to voicemails, and make calls in an easy and intuitive way.

RingCentral Meetings for Alexa for Business, which was highlighted in Amazon’s keynote today, reduces the friction of starting and managing online meetings or conference calls simply by using voice commands. In addition, RingCentral users can join any meeting scheduled in other Amazon Alexa–compatible third-party meeting applications, without the need to download those applications.

For example, begin an online meeting with a simple “Start meeting” voice command—there’s no need to dial a conference call-in number or remember a meeting ID number. Using Alexa for Business, you can also join the audio portion of a RingCentral meeting directly through an Amazon Alexa–enabled device.

At RingCentral we’re focused on delivering seamless communications and collaboration experiences that enable our customers to be more productive and efficient. And we’re placing our bets that voice assistants will become a powerful presence in the workplace. As the technology takes hold, it will change the way we work.

If you’re at AWS re:Invent 2017 this week, come visit us at booth #2734 in the Venetian Expo Hall to learn how RingCentral and Amazon Alexa are changing the way people communicate and collaborate by bringing RingCentral to Alexa-enabled devices. You will also learn more about RingCentral for Developers, a complete set of communications APIs and SDKs that enable enterprise developers to integrate RingCentral voice and messaging into virtually any business workflow. For additional information, please visit the Alexa for Business site and the RingCentral App Gallery.