So what are the key differences in selling a cloud based solution compared to a traditional on-premise solution? Most customers prefer an operating expenditure rather than capital expenditure payment model. Resellers offering the flexibility of a monthly fee rather than a large upfront cost are likely to win more business.
The initial sale value is likely to be much smaller with a cloud solution; but cloud services offer a sustained, regular income for as long as the customer is using the service.
RingCentral’s cloud phone system is very easy to use and administrate. That also makes the service easy to sell and support with very little staff training required. Resellers can achieve a very fast time to revenue. See how channelling cloud communications can help boost your sales in this AV News Management article (on page 18).
The benefits of a more cost effective, flexible, scalable and easier to manage system backed by the personal attention of an expert provider all help towards customer satisfaction, recommendation and further business.
Find out more about the RingCentral partner program.
Originally published Jul 16, 2014, updated Aug 12, 2020
