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The Best Tools for Managing Your Visual Content

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3 min read

visual content_cropped Picture this. You’ve ordered the most amazing dessert. What do you do? Compose an email telling your friends about it, or take a picture and post it on Instagram? I’m betting the latter.

Images are immediate, engaging and prompt people to share what they’ve seen. Visual storytelling uses visuals on social media platforms to craft a graphical story around key brand values and offerings. Below are some of the best tools around to harness its power and make it work for you.

1. Video

Video gives that priceless feeling of achieving face-to-face contact with your customers. It can capture emotions, inspire, educate, and entertain. Vitally, it must be in tune with the needs of your audience – if they aren’t engaged, they won’t watch or share the content

2. Infographics

Combining the best of both worlds when it comes to data and visuals, infographics offer an accessible way of visually showing information. And not just data, there’s an argument for using infographics to share expert information such as how-to steps.

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3. GIFs

The beauty of GIFs, or pictures in the Graphical Interchange Format, is their ability to tell a bite-sized story in a few seconds. By using GIFs we can all become animators, creating mini segments of film using multiple images or still frames from a video. Use them to create stories around products and events or even to give customers a lesson in how your product works.

4. User-Generated Content

User-generated content is great for empowering your customers to tell the story of your product through pictures is a fantastic way of giving credibility to your brand, and engaging your fan base. The key is knowing what makes your customers tick – that should steer you when it comes to deciding what imagery or videos you want to encourage, plus the level of depth or creativity.

5. Photo Collage

If every picture tells a story, imagine what 10, 50 or 100 pictures could say about your brand. Multiple images and collages offer a great opportunity to highlight different attributes of a company, a product, or an event. The right assortment of images, artfully put together, can pull in the customer’s attention and maintain their interest.

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I hope you have found this quick round-up useful. For more tips, tools, and information, please take a look at my latest book, The Power of Visual Storytelling.

Originally published Sep 09, 2014, updated Aug 12, 2020

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