A Wrap-Up of Enterprise Connect and Key Takeaways

Ring Central Blog


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2 min read

Yesterday marked the last day of Enterprise Connect which took place from March 16th to 20th in Orlando, FL.

It was a great event and here at RingCentral, we’ve become big fans of the annual business phone and unified communications gathering.  It was our first time having a show presence and we were thrilled to be there among some of our industry’s most savvy UC buyers, IT specialists, influencers, analysts, and ecosystem of service providers.

Here’s a few pics of our great booth on the Expo floor and our passionate team of staffers.

ec15 4

ec15 bulkThere were many takeaways and themes from the show.  Here’s a few that jumped out at me.

The new unified communications model is about seamless collaboration.  With today’s UC solutions in the cloud, we’re beginning to realize the true power and efficiencies of communications merging together with collaboration, and how communications is becoming organized around common everyday workflows to increase productivity.

Communications as a platform is taking off and will change the way we work.  I attended one of the general session panels on Wednesday morning and the takeaway was clear. Providers are unleashing the power of communications and making it part of the context of other purpose-driven apps or websites to create new business outcomes and best-in-class customer experiences.

Mobility is the driver of cloud adoption and many UC players are adapting their solutions for mobile flexibility.  Of course RingCentral has always had a mobile first approach where we give you a complete voice, SMS, audio conferencing, and video meetings solution and let you take it with you anytime, anywhere, on any device.  It’s clear that others are following to take on more of a mobile friendly approach.

There’s a big debate over public, private, hybrid UC cloud approaches, but the move to the cloud is undeniable and here to stay.  Our attitude is that one size doesn’t fit all, and while public cloud will be fine for the vast majority of use cases across many businesses, there will always be a needs-based approach taken where private cloud may be in the comfort zone of more traditional businesses, and hybrid will be the stop-gap for others that want to begin crossing over.

This recaps our experience at Enterprise Connect 2015 (#EC15).  Look out for us at next year’s event!

Originally published Mar 20, 2015, updated Aug 11, 2020

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