1) Set Up Your Company Page
The first step is an obvious one, create a LinkedIn Company Page. If your page does not exist it will be impossible for people to find you. In fact, people may be searching for your company as you’re reading this article. Does it show up? Don’t be intimidated by the process, it’s really very simple. While you might not know everything there is to know about setting up your page, the basics will be enough for now.
Go here to create your LinkedIn Company Page
2) Populate Your Page
3) Connect Your Company Page to Your Profile.
4) Add Rich Images
A picture is worth a million words. So, be sure to add the right images to your LinkedIn Company Page. Use this opportunity to tell your story visually. Is your company creative, serious or edgy? What do you want people to garner from your looking at your LinkedIn Company Page? Your Company Page provides an opportunity to add both a banner and logo so be wise in your choices. But, be sure to use both opportunities.
5) Post Regularly
You have a LinkedIn Company Page, it’s fully populated, has the best images and is connected to your employees personal LinkedIn profiles. Now what? You need to post content to your Company Page consistently. Otherwise, when people come back to your page they will not find new information, no way to engage. Share articles you think might be relevant to your target audience, post your unique content and ask questions. The more content share the more opportunities for engagement exist.
Check out more helpful tips on making the most out of your LinkedIn presence here.
Does your organization leverage LinkedIn Company Pages? If so share some of your own tips in the comments below.