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4 Qualities to Look For in a Video Conferencing Solution


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In order to make collaboration seamless, organizations must understand exactly what kind of meetings they intend to host via video and have an idea of what features and integrations they need to support it.the structure of their video conferencing needs and have an idea of which features support it.

Choosing a video conferencing solution

Before choosing a video conferencing app, it’s important to consider a few things:

With a deeper understanding of the role video will play in their organization, leaders need to evaluate which solution is right for them. Here’s what to look for:

1. The user experience

Regardless of how an organization intends to use its video conferencing platform, ease of use is imperative. Convoluted video conferencing applications are frustrating for employees and IT teams alike. Consider these features to maximize video calls:

2. Third-party integrations

Some video conferencing solutions enable third-party integrations with applications like Google, Salesforce, and Microsoft 365. Organizations that already have subscriptions to these other services should look for a video conferencing platform that can incorporate them. 

Integrations enable users to:

3. Secure and reliable

Security is among one of the top concerns for IT teams as they search for a video conferencing solution. Who can blame them? Many meetings involve confidential information, and an unwanted visitor can be a huge breach of company confidentiality.

Look for providers who publish comprehensive information on their security and compliance practices. Make sure your app is built with multiple layers of security, is regularly checked by third-party audits, and undergoes regular penetration testing.

(See: 6 Security Questions to Ask When Choosing a Video Conferencing Provider)

4. Messaging, video, phone, together

The ideal video conferencing platform enables collaboration beyond what’s discussed on the call with additional features like messaging and cloud phone. Having other means of communication during a video call helps teams facilitate side conversations without detracting attention from the speaker. For example, if the speaker is talking about a new product launch, the marketing team can start a message thread to brainstorm ideas about the launch campaign. Video is powerful, but these added features create an immersive video conferencing experience.

The future of collaboration

With the right platform, users spend more time communicating and collaborating and less time figuring out the technology. Combined with tools like team messaging and cloud phone, an effective video conferencing solution removes the friction around teamwork and gives employees everything they need to supercharge productivity.

With RingCentral, video is built into the RingCentral app, which features messaging, video, and phone all together in a single platform. Employees can switch from messaging to a phone or video call with a single click, as well as launch meetings directly from their browsers. By making videos a seamless experience for everyone, your teams are prepared to take collaboration to the next level and tackle the challenges of tomorrow.

Originally published Jul 28, 2020, updated Jan 18, 2023

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