Using a Business Phone Service for Better Lead Nurturing

Lead nurturing is an intricate process that requires the right amount of attention to detail and a smart approach to each stage of the customer journey.

However, the task of mastering the process can be quite a challenge. With this in mind, it’s good to note that your office communications suite can be a beneficial part of your lead nurturing initiatives. You can tap into business phone services to help you facilitate communications, both with potential customers and with your team, to provide the best customer service and close sales.

Here are a few ways RingCentral’s cloud-based business phone services can make a ton of difference when it comes to lead nurturing.

1. Integrate CRM Platforms with Your Business Phone Service

Through RingCentral’s cloud-based VoIP service, you can stay connected, anytime, anywhere with potential customers. Being cloud-based makes it easy to access data, software, and services via the internet, thus making it easy to integrate with your business phone service with tools that make customer relationship management possible.

For example, you can make your phone system work in conjunction with your Salesforce account seamlessly when you have a high-end virtual phone service.

With RingCentral for Salesforce, you can place calls within the Salesforce platform with the click-to-dial feature. Simply click on leads, contacts, or account records.

Whenever you make an outgoing call to one of your leads in Salesforce, your business phone service will automatically create a call log entry that you can access on your account so you can gain valuable insight into how calls are carried out. Having access to call logs give you the ability to track the cadence of your communications with existing and potential customers.

After each call, you can log information and additional notes about the conversation. You can keep progress or updates about a specific lead in one place and better evaluate your processes as well as measure the effectiveness of your communications.

Additionally, you’ll have more freedom and mobility by integrating your CRM and your business phone service. You’ll be able to interact with your leads even when you’re not using a desktop computer or laptop. A mobile app extension allows you to add and contact any leads from wherever you are while syncing customer data in the cloud.

Being able to constantly log and track the results of your lead generation activities and calls can be very useful when it comes to evaluating your company’s sales strategy. By looking at calling patterns, executives can make more informed decisions and implement changes on how opportunities are nurtured. Making these small but crucial tweaks and improvements based on insights gained from recorded data can move customers further along the purchasing journey.

Salesforce with RingCentral is just one example of a CRM integration with a business phone service. The Premium and Ultimate RingCentral plans also make it possible to integrate numerous CRM solutions including TeamGram, Five CRM, Zoho CRM, and more to its robust platform.

2. Know Your Customers Right Off the Bat

One of the major keys to nurturing a lead is to provide them with a personalized approach or personalized messaging. You have to show them that you really care about their needs immediately. This can get extremely difficult when there are thousands of people you want to introduce your brand to and persuade into making a purchase or subscribing to a service. A tightly integrated CRM platform and business phone service can help you get valuable information about who your customers are, starting from your very first interaction.

When you merge the CRM application of your choice with your RingCentral account, data about each customer gets synced and automatically gets pulled up whenever an interaction such as an incoming phone call is made. You can quickly reference notes from any of your previous conversations and use them to your advantage when another interaction occurs.

When you integrate CRM programs like Zendesk with RingCentral, for instance, you can increase call efficiency in an instant. You can save time by eliminating misdials and you can spend the time you save servicing existing clients or contacting potential leads. To add to this, case tickets are created by the system as soon as a call is received so you’re already set up to provide a resolution or any other related service.

3. Improve Internal Team Collaboration to Make the Sale

Another major aspect of lead nurturing outside of communicating with potential leads is communicating and collaborating effectively within your organization. Optimizing the way you communicate and work with your colleagues can help you reach your ultimate goal of making a sale.

Different apps can be integrated with your RingCentral business phone service to encourage and facilitate collaboration. Because these apps are cloud-based and internet-powered, communication becomes immediate and you can interact in real-time.

RingCentral Meetings and RingCentral for Hangouts Chat are just two of the tools you can use to hold video and audio conferences with team members, whether they’re in the office or working from elsewhere. Use the abovementioned to collaborate and discuss any lead nurturing strategies or crucial updates involving specific customers and prospects.

You can also integrate RingCentral with Office 365 and Gmail so that you’ll be able to add a communications component to your office productivity tools. Keep all the relevant information you have in one place to continue nurturing a lead. View all of your RingCentral and Office 365 or Gmail contacts on one screen and make a phone call or send messages to these people when necessary.

4. Never Miss a Connection

It’s crucial to be mobile when doing business. You want to be able to make and take a call to and from potential clients wherever you go and constantly be up-to-date with the most recent information regarding them.

With a cloud-based VoIP service, you will be immediately notified when you miss a call from a potential lead and when you are not able to pick up the phone. With this kind of information, you can plan on when to return the call.

When a customer sees that you care about their needs and can reply to them at a moment’s notice, they are more likely to trust you. This level of trust will help you seal the deal or make a sale. Use your VoIP business phone service to ensure you never miss a call. Automatic call logging and notifications can help you stay in the loop as your customers travel through the sales funnel.

Another example of a customer tool that works well with RingCentral is Connectivity. By integrating the Connectivity app, you can essentially turn every inbound phone call to your business phone number into a smart lead. It automatically compiles caller information into a live profile and, as a result, you have a new lead to start a new conversation with.

5. Stay on Track with the RingCentral Business Phone Service

It can be easy to get overwhelmed when it comes to nurturing a lead. Oftentimes, you can get so immersed in figuring out how to engage different prospects that you forget about the basics, like scheduling meetings.

With RingCentral, you can schedule meetings, calls, and reminders using the native app and also through enabling app integrations with other business tools. The Calendar Integrations app, in particular, syncs your Outlook calendar, Google calendar, and iCal with the RingCentral platform.

The RingRecording app, when used with RingCentral, is an effective way to refresh your memory on calls you’ve had with clients and prospects. It enables you to listen to call recordings anytime, anywhere on your iOS devices. So, when you’re on your way to a meeting with a prospective client or when you’re about to call them, you can simply refer to an actual call via audio versus reading notes. This is especially helpful when you’re always on the go.

6. Engage Face-to-Face, Virtually

Calling and emailing potential leads build strong connections, but actually facing your client or prospect can significantly strengthen your relationship. However, having an in-person meeting cannot be possible at all times.

The next best thing would be a video conference. Through an all-in-one cloud-based business phone service, you can use a platform like RingCentral Meetings to host virtual meetings.

Additionally, you can share links and presentations in real-time with prospects, which can help move a conversation in the right direction. Being able to communicate with leads in a variety of ways can be highly effective in building relationships.

With a superior business phone service, you can definitely make the most out of your communications and lead nurturing initiatives.

RingCentral provides you with the platform you need to offer exceptional service and make bigger sales through business communications. When used in conjunction with your CRM suite and other office productivity solutions, you get a powerful arsenal of tools ideal for nurturing leads and providing excellent customer service for existing clients.

Through every part of the lead nurturing process, you’ll be able to record your progress with a prospect and look into data that can help you make informed decisions about your succeeding steps. You can also get on the same page with your team as you collect and manage information about potential customers.

Each step of the lead nurturing process becomes a lot easier when you can lean on your communications provider for assistance in managing extensive information. A cloud-based business phone service from RingCentral may be the first step you need to make your next big sale.

About the author