{"id":9119,"date":"2021-05-26T16:49:30","date_gmt":"2021-05-26T15:49:30","guid":{"rendered":"\/gb\/en\/blog\/?p=9119"},"modified":"2023-01-16T17:30:58","modified_gmt":"2023-01-16T17:30:58","slug":"part-11-call-centre-trends-team-building-employee-satisfaction","status":"publish","type":"post","link":"\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/","title":{"rendered":"Part 11: Call Centre Trends: Team Building &#038; Employee Satisfaction"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the previous post of this <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">contact centre<\/a> series, we tackled the issue of <\/span><span style=\"font-weight: 400;\">staff retention<\/span><span style=\"font-weight: 400;\">. Staff turnover is often high in contact centres. We looked at some of the tactics operators use to combat that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the vital aspects of staff retention is the idea of promoting company culture. The benefit of that as a tactic is that it helps better engage agents and employees in the contact centre. That leads us nicely onto the topics of employee satisfaction and team building.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact centre managers must get the most out of their staff. Providing the right equipment and training are aspects of that process. Tracking and improving employee satisfaction are other vital elements. We\u2019re going to look at why assessing agent satisfaction is so crucial. We\u2019ll also examine how contact centres do it. Finally, we\u2019ll discuss what those centres do to boost satisfaction if they find it to be lacking.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>Importance of Tracking Employee Satisfaction<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Having content and <\/span><a href=\"\/gb\/en\/blog\/business-benefits-highly-engaged-employees\/\"><span style=\"font-weight: 400;\">engaged employees<\/span><\/a><span style=\"font-weight: 400;\"> with superior morale isn&#8217;t a luxury for firms. Studies have repeatedly shown that engaged employees are more productive than their disengaged counterparts. According to Gallup, the uptick in productivity can be <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/236366\/right-culture-not-employee-satisfaction.aspx\"><span style=\"font-weight: 400;\">as much as 17%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference between a happy and an unsatisfied contact centre agent can be even more marked. Their working environment is often stressful and demanding. The best agents are those who can cope, and go the extra mile for customers, even under that pressure. Unengaged advisors with low morale won\u2019t deliver in that way.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9120\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-12.jpg\" alt=\"\" width=\"1000\" height=\"521\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-12.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-12-300x156.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-12-640x333.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-12-768x400.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source: <\/b><a href=\"https:\/\/getlighthouse.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-08-at-6.09.47-PM.png\"><span style=\"font-weight: 400;\">Get Lighthouse<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining employee satisfaction goes hand in hand with boosting staff retention. Employees who are happy are less likely to change jobs. That\u2019s especially important for the contact centre niche. As an industry, it suffers from high staff turnover. Workers often see contact centre jobs as a stopgap while they find something else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit of tracking agent satisfaction for a contact centre, then, is twofold. It will help them retain the staff they need to serve customers. Beyond that, it will also ensure they get a better standard of work from those employees. It\u2019s no surprise that contact centres take employee satisfaction seriously. Let\u2019s take a look at some of the ways businesses in the niche assess agent satisfaction.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>How do Contact Centres Assess Employee Satisfaction?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Contact centre operators have plenty to keep track of. A large part of their operation involves <\/span><a href=\"\/gb\/en\/blog\/analytics-improve-contact-centre-performance\/\"><span style=\"font-weight: 400;\">collecting and analysing data<\/span><\/a><span style=\"font-weight: 400;\">. Such analytics drives workforce management (WFM). It&#8217;s also central to other vital aspects of a centre\u2019s day-to-day tasks. Furthermore, it can play a part in tracking agent satisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many centres use a blend of data analytics and qualitative assessment of satisfaction. These are three of the most common methods for tracking happiness and engagement:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Issuing &amp; analysing employee surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developing net promoter scores (NPS)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Making engagement a dedicated business function<\/span><\/li>\n<\/ul>\n<h3><b>Periodic Surveys<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Surveying employees is the most common method of tracking agent satisfaction. Many contact centres give regular surveys to staff to complete and return anonymously. It depends on the business as to how often the questionnaires get circulated. They may go out every month, quarter, or year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea of the surveys isn\u2019t for individual agents to report dissatisfaction. That wouldn\u2019t work, given that the reviews are anonymous. Instead, what they do is give an overall impression of morale and engagement. The surveys show operators where the average level of satisfaction is amongst workers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surveys, too, help highlight the issues or problems shared by many employees. That points managers to the steps they can take to boost satisfaction across the board. Repeated surveying at regular intervals also helps to identify patterns and trends. Thus, you can track the success of measures you introduce to <\/span><a href=\"\/gb\/en\/blog\/blue-monday\/\"><span style=\"font-weight: 400;\">help with morale<\/span><\/a><span style=\"font-weight: 400;\"> and engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Cymphony and FM Outsource\u2019s teams use surveys to track agent satisfaction. David Rolfe at Cymphony told us that the company was rolling out satisfaction surveys to all staff. FM Outsource also highlighted how the business surveys its workforce. They explained that the principal focus of the surveys were to ensure agents were happy and felt valued.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><b>Net Promoter Scores (NPS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve read the other posts in our call centre series, you\u2019ll know we\u2019ve covered NPS before. It\u2019s a metric that contact centres use to measure and improve <\/span><span style=\"font-weight: 400;\"><a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a><\/span><span style=\"font-weight: 400;\">. Many, too, use the same tactic for tracking employee satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To recap, an NPS is a measure of how likely someone is to recommend a brand or business. What does that mean in the case of employee satisfaction? It reveals whether an agent would encourage a friend to work at their centre.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9121\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-41.jpg\" alt=\"\" width=\"1000\" height=\"496\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-41.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-41-300x149.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-41-640x317.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-41-768x381.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once again, NPS are best collected anonymously. You ask agents to rate, on a scale of 1-10, how likely they would be to recommend the company to a friend. Collated scores then give a sense of morale and contentment at the contact centre.<\/span><\/p>\n<h3><b>Employee Engagement as a Business Function<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not all measures of satisfaction or engagement are quantitative. It\u2019s also vital for managers to allow agents to feedback on their happiness individually. At many contact centres, such feedback is sought by supervisors or line managers. That can, though, cause some agents to be cautious about how they report their feelings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some contact centres go one step further. They make employee engagement and satisfaction a separate business function. FM Outsource, for instance, has recently introduced an Engagement Officer. That\u2019s an executive position within the firm, dedicated to agent wellbeing. The officer runs \u2018drop-in days\u2019. These are days when agents can report issues or talk about their overall satisfaction.\u00a0<\/span><\/p>\n<h2><b>Employee Satisfaction &amp; Team Building<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve now got a fair idea of the most common ways of tracking employee satisfaction in contact centres. Having got the measure of morale and engagement, though, where do centres go next? They look to methods by which they can sustain or boost satisfaction in the organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Camaraderie and a sense of \u2018team\u2019 is a hallmark of firms with high employee satisfaction. Workers who feel connected to both a business and its other employees are often happier. In the contact centre niche, there are lots of aspects to teambuilding.\u00a0<\/span><\/p>\n<h3><b>Onboarding<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Team building is a process best started early. It\u2019s essential for contact centres to get new staff feeling like a valued worker as quickly as possible. One way that many operators try to make new agents feel comfortable is via robust onboarding.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9122\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-22-1.jpg\" alt=\"\" width=\"1000\" height=\"541\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-22-1.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-22-1-300x162.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-22-1-640x346.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-22-1-768x415.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source: <\/b><a href=\"https:\/\/www.bluearrow.co.uk\/-\/media\/bluearrow\/employers\/industry-insights\/whitepaper\/uk-_cc_dmg_2017.pdf?la=en&amp;hash=B4FA0DA0323C6626F467F943B75EE3CC826488C3\"><span style=\"font-weight: 400;\">Contact Babel<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A lot of training goes into a superior onboarding experience. Contact centres must educate agents on their role and help them to perform at the level required. Beyond that, there are also other things centres can do to aid team building. As the above graphic shows, many managers employ diverse methods. They include things like mentoring or social events for new and existing staff.\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><b>Making Agents Feel Valued<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not all methods of boosting employee satisfaction are practical processes. Some regard how management views and treats employees. As well as how that gets conveyed to those workers. It can make a significant difference to agent morale if they believe they\u2019re valued. Feeling as if performance gets recognised and effort doesn\u2019t go unnoticed plays a vital role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/company-culture\/2017\/employees-share-what-gives-them-a-sense-of-belonging-at-work\"><span style=\"font-weight: 400;\">report from LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> revealed some fascinating insights into a sense of belonging at work. The study found 59% of staff feel they belong if their accomplishments get recognized. 46% of respondents reported a greater sense of belonging if they feel their company cares about them as a person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The importance of making agents feel valued isn\u2019t lost at FM Outsource. The people we spoke to told us that \u2018do you feel valued\u2019 was a key element of their employee surveys. To get the best sense of that from their workers, the firm asks many questions. They include queries about agent\u2019s roles, progress in the company, and recognition from managers.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3><b>Socialisation at Work<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The work of agents is often demanding. That&#8217;s why contact centres bring a social element to workspaces. Many organisations have well-appointed break rooms. They also encourage games or events for their employees at work. Providing opportunities for socialisation at work makes a profound difference to employee satisfaction.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9123\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-32-1.jpg\" alt=\"\" width=\"1000\" height=\"575\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-32-1.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-32-1-300x173.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-32-1-640x368.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2020\/04\/call-centre-trends-team-building-employee-satisfaction-32-1-768x442.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source: <\/b><a href=\"https:\/\/www.mckinsey.com\/pe\/~\/media\/McKinsey\/Business%20Functions\/Operations\/Our%20Insights\/Boosting%20contact%20center%20performance%20through%20employee%20engagement\/Boosting-contact-center-performance-through-employee-engagement.ashx\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/pe\/~\/media\/McKinsey\/Business%20Functions\/Operations\/Our%20Insights\/Boosting%20contact%20center%20performance%20through%20employee%20engagement\/Boosting-contact-center-performance-through-employee-engagement.ashx\"><span style=\"font-weight: 400;\">Research from McKinsey<\/span><\/a><span style=\"font-weight: 400;\"> shows a clear link between socialisation at work and satisfaction. Their study had 320 respondents. Those who socialise more than once per shift were shown to be twice as likely to be extremely satisfied. Those who socialise one per month or not at all, meanwhile, were three times more likely to be dissatisfied.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such opportunities for socialisation are trickier to provide to remote workers. That&#8217;s a challenge for contact centres where home working is becoming more prevalent. Such businesses will need to look for other ways to <\/span><a href=\"\/gb\/en\/blog\/five-tips-remote-workforce\/\"><span style=\"font-weight: 400;\">support remote agents<\/span><\/a><span style=\"font-weight: 400;\"> and build a sense of team.\u00a0<\/span><\/p>\n<h2><b>Happy &amp; Engaged Agents are the Key to Superior Customer Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Employee satisfaction is vital to businesses of all shapes and sizes. Workers with high morale, who are engaged with the firm they work for are more productivity. They\u2019re also less likely to take their invaluable skills elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking and maintaining satisfaction is even more crucial in the contact centre niche. Within the industry, staff turnover is high, as are the demands placed on agents. Centres often seek to differentiate themselves by offering superior customer experience. That kind of experience can only get delivered by skilled and dedicated employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s for that reason that contact centres use many methods to track satisfaction. Surveys, NPS, and one-on-one interviews all give managers critical insights. Onboarding, recognition, and socialisation can then all offer a next step. They&#8217;re useful ways to raise satisfaction across the board. \u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the previous post of this contact centre series, we tackled the issue of staff retention. Staff turnover is often high in contact centres. We looked at some of the &hellip; <a href=\"\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Part 11: Call Centre Trends: Team Building &#038; Employee Satisfaction&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":18587,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-blog-series.php","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Part 11: Call Centre Trends: Team Building &amp; Employee Satisfaction | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"n the previous post of this contact centre series, we tackled the issue of staff retention. Staff turnover is often high in contact centres. 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We looked","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"Part 11: Call Centre Trends: Team Building &#038; Employee Satisfaction","datePublished":"2021-05-26T15:49:30+00:00","dateModified":"2023-01-16T17:30:58+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/"},"wordCount":1621,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["Contact Centre"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/","url":":\/gb\/en\/blog\/part-11-call-centre-trends-team-building-employee-satisfaction\/","name":"Part 11: Call Centre Trends: Team Building & Employee Satisfaction | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2021-05-26T15:49:30+00:00","dateModified":"2023-01-16T17:30:58+00:00","description":"n the previous post of this contact centre series, we tackled the issue of staff retention. 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