In this series of posts, we\u2019re talking to our own leaders to get insights into the challenges and solutions of the telecommunications industry.<\/p>\n
In this special episode, we welcome Monica Visconti-Patel, AVP of Marketing for EMEA. Something of a celebrity in the SaaS arena, Monica has occupied numerous directorships at software companies including CA Technologies, Jive and MuleSoft, and was featured in HotTopics.ht\u2019s Top 100 B2B European Marketing Leaders<\/a> list for 2019.<\/p>\n This is Monica\u2019s second stint at RingCentral; just when she thought she was out, they pulled her back in.<\/p>\n As Head of RingCentral EMEA Marketing, I\u2019m blessed to work with the most talented and creative marketing professionals in the business (and some of the nicest people on the planet) in identifying, sourcing and producing pipeline for our sales teams. We employ a variety of tactics to connect with potential buyers including paid search, paid social, affiliate marketing, direct mail, events and blogs, to name but a few. With so many moving parts required to support the business, the team needs to be connected at all times, which can typically consist of a minimum of 8-10 conference calls a day, hundreds of shared instant messages a day, scores of files being shared, hours of collaborating followed by more calls, messaging and collaborating. Productivity is the key to keeping up with the needs of the business and our customers. Each day is full-on and by the time Friday evening rolls around, the team is fulfilled but we\u2019re exhausted; the weekends are designed to give our fingers, and vocal cords, a bit of a break.<\/p>\n\tMonica, what\u2019s your role at RingCentral and what are the challenges and opportunities that come with it?<\/strong><\/h2>\n