{"id":7499,"date":"2019-11-13T10:16:33","date_gmt":"2019-11-13T10:16:33","guid":{"rendered":"\/gb\/en\/blog\/?p=7499"},"modified":"2023-01-16T13:34:58","modified_gmt":"2023-01-16T13:34:58","slug":"effective-employee-communication","status":"publish","type":"post","link":"\/gb\/en\/blog\/effective-employee-communication\/","title":{"rendered":"Everything SMB Owners Should Know about Effective Employee Communication"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are now more opportunities for entrepreneurs to start up their businesses. As a result, the number of people who decide to run a small business is growing. According to the UK Small Business Statistics by <\/span><a href=\"https:\/\/www.fsb.org.uk\/media-centre\/small-business-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FSB<\/span><\/a><span style=\"font-weight: 400;\">, there are 5.6 million small businesses with total employment of 16.3 million. In other words, small businesses are a big sector of the economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t come as a surprise that almost every small business owner aims at growing revenue. However, it\u2019s nearly impossible to run a successful company without employees. All people are different, and we have different vital skills for business growth. Simply put, being an all-in-one small business owner is nearly impossible. Moreover, as specified in the <\/span><a href=\"https:\/\/www.fundera.com\/blog\/what-percentage-of-small-businesses-fail\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Bureau of Labour Statistics<\/span><\/a><span style=\"font-weight: 400;\">, 80% of small businesses with employees survive their first year in business. Thus, having a winning team is a must.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, hiring new employees is the top challenge for around 50% of small business owners, according to <\/span><span style=\"font-weight: 400;\">the State of Small Business Report<\/span><span style=\"font-weight: 400;\">. Why? It\u2019s hard to find qualified talents, the cost of hiring employees is growing rapidly, and niche competition is high. But once small business owners have found a perfect candidate, it\u2019s important to reduce employee turnover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, effective employee communication plays a key role in small business growth. To achieve business goals, business owners and managers guide their employees, so it\u2019s important to discuss exceptions, share information and ideas, and listen to your workers. In short, communication matters. Effective employee communication means sending and receiving messages accurately and keeping your employees well-informed. Plus, it also means working in a positive workplace environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communication is key to understanding what motivates employees when it comes to the workplace. Thus, effective employee communication should be a priority. Moreover, managers <\/span><a href=\"https:\/\/hbr.org\/2016\/03\/two-thirds-of-managers-are-uncomfortable-communicating-with-employees?zd_source=hrt&amp;zd_campaign=3731&amp;zd_term=vartikakashyap\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">feel uncomfortable communicating<\/span><\/a><span style=\"font-weight: 400;\"> with employees:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">69% would like to avoid communicating in general<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">37% of them don\u2019t want to give direct feedback<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">20% of managers find it hard to recognise employee achievements.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Case in point:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The UK branch of the multinational insurance firm <\/span><span style=\"font-weight: 400;\">AXA<\/span><span style=\"font-weight: 400;\"> had a drop in <a href=\"https:\/\/www.exoplatform.com\/blog\/2020\/07\/01\/the-impact-of-a-digital-workplace-on-employee-engagement\/\">employee engagement<\/a> after some changes in the company\u2019s business structure. With a big divide between managers and staff members, employees were demotivated at work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make workers feel valued, the company held an employee-centred event aimed at telling employees more about the business structure changes with conversations and games. The company also sent \u2018you complete me\u2019 cards to the staff members. This generated the following results: 91% of workers felt that the company paid attention to the feedback and 82% of them agreed that the session was engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as a small business owner, it\u2019s more likely you have no experience with talent management. In these circumstances, it\u2019s important to know effective employee communication tips that can help understand your workers better and avoid misunderstandings with employees.<\/span><\/p>\n<h2><b>5 Effective Employee Communication Tips to Know<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Effective employee communication plays a key role in business growth. As Karen Kennedy, the founder of <\/span><a href=\"https:\/\/www.insightstogrowth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Insights To Growth<\/span><\/a><span style=\"font-weight: 400;\">, once said:<\/span><i><span style=\"font-weight: 400;\"> \u201cMost companies underestimate the value of a communications plan and think that they are communicating \u201cenough.\u201d Rarely is this the case; employees want to be included in the company\u2019s journey, and being well informed is a large part of that journey.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Effective communication helps to foster a good working relationship between you and your staff. It\u2019s important to implement communication methods that work well for your team when you\u2019re just starting out. Here are five actionable tips every SMBs should know to create effective employee communication in the workplace:<\/span><\/p>\n<h3><b>1. Know your employees<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your staff is your greatest asset. It\u2019s extremely important to know your employees well so that you can understand their needs and they can learn about the expectations of the organisation. Plus, knowing your employees, you can focus on communication methods that work best for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the last five years, preferred communication channels have changed. While cyber chatting and texting are gaining in popularity, some workers still want to get face-to-face feedback as it fosters a level of intimacy and engagement. However, there\u2019s no better way to give your employees what they want than ask them directly. Here are some actionable ways on how to understand your employees better:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicate regularly: For example, it\u2019s a good idea to plan communication sessions in advance. You can create a calendar with regular dates for a group and individual meetings to discuss your plans, achievements, etc. The main idea is to give your employees a chance to express their thoughts and be heard.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Survey your employee base: Effective communication is about mutual understanding. Thus, you need to ask your employees directly. Whether you send surveys or questionnaires, it\u2019s important to collect employees\u2019 feedback, analyse it, and therefore understand them better. What is more, you can include open-ended questions that encourage employees to share new ideas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organise workshops: Over the last few years, the idea of hosting office workshops has gained in popularity. More often than not, workshops help to increase employees\u2019 engagement and reduce turnover. What is more, most workshops include brainstorming sessions which means a great opportunity to collect employees\u2019 feedback effectively.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing your employees also helps to eliminate misunderstandings and keep a focus on motivating your staff. For example, if you know that your employees need more capacity building, you can give them access to online courses, apps, and niche webinars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be cheap, given that <\/span><a href=\"https:\/\/mc2.bid4papers.com\/blog\/rise-of-elearning-by-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eLearning is on the rise.<\/span><\/a><span style=\"font-weight: 400;\"> After all, it\u2019s in our nature to be focused on our needs and wants, so you can create effective communication if you put your employees first.<\/span><\/p>\n<h3><b>2. Value employees&#8217; time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having a positive workplace environment is crucial for keeping your employees satisfied. No matter how much people love what they do, they need to spend time with their dearest and nearest to avoid burning out and stay motivated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to help your workers keep a work-life balance. When it comes to communication within the organisation, you also need to take into account how much time your employees waste at work. After all, spending the whole day in the office doesn\u2019t mean working productively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As specified in one report by <\/span><a href=\"https:\/\/www.atlassian.com\/time-wasting-at-work-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Atlassian<\/span><\/a><span style=\"font-weight: 400;\">, attending meetings and reading excessive emails are often ways to waste time at work. Plus, it is difficult for employees to get back to work after being distracted, so small and medium business owners should do their best to value employees\u2019 time.\u00a0<\/span><\/p>\n<figure id=\"attachment_7501\" aria-describedby=\"caption-attachment-7501\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-7501 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-3.png\" alt=\"Everything SMB Owners Should Know about Effective Employee Communication-477\" width=\"1200\" height=\"800\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-3.png 1200w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-3-300x200.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-3-768x512.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-3-640x427.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-7501\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/blog.clearcompany.com\/mind-blowing-statistics-performance-reviews-employee-engagement\" target=\"_blank\" rel=\"noopener noreferrer\">Clear Company<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It seems people waste a lot of time at work. Since most small business owners are always on the go and their employees also want to use time wisely, there\u2019s a shift in communication methods, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The days when face-to-face communication was the only effective social interaction are far behind us. With the growing popularity of modern gadgets, communication expectations have changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, people use chats, video conferences, social media, etc. for <a href=\"\/gb\/en\/blog\/small-business-ideas\/\">discussing business ideas<\/a> in real-time without meeting face-to-face. No matter where you are, it\u2019s easy to call your employees, <\/span><span style=\"font-weight: 400;\">send a fax from your phone<\/span><span style=\"font-weight: 400;\">, or reply to emails. All in all, using these communication strategies helps to conduct <\/span><a href=\"https:\/\/www.ringcentral.com\/blog\/3-hidden-steps-enable-smarter-meetings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">productive meetings<\/span><\/a><span style=\"font-weight: 400;\"> that save employees\u2019 time and nerves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you value your employees\u2019 time, you make them feel valued, and you also start working more productively. All in all, it gives brilliant business results that lead to business growth.<\/span><\/p>\n<h3><b>3. Set tasks and prioritise<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As a business owner, you must be a <a href=\"https:\/\/www.goskills.com\/Course\/Leadership\">leader who helps employees<\/a> achieve their goals. It\u2019s important to go the extra mile and set tasks for your employees who may lack experience in <a href=\"\/gb\/en\/blog\/effective-time-management\/\">time management<\/a>. The ability to delegate will help guide your employees and their workflow. If you can delegate effectively, you can increase the amount of work accomplished in the same period of time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you know your employees\u2019 strengths, so it\u2019s easier for you to delegate and assign tasks that suit their area of expertise. For example, if one employee has design skills, you can ask him or her to prepare a presentation for your product launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can the ability to delegate help employees to feel valued, but it also can help them to spend their time wisely. Setting tasks is not just about dividing the team\u2019s workload; it\u2019s also about communicating the task, determining standards, and providing support. All in all, it helps employees understand the working process better, and therefore achieve their goals faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you show that you take care of your employees, you invest in long-term relationships. This trust is the building block for effective employee communication.<\/span><\/p>\n<h3><b>4. Provide feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To improve team members\u2019 interaction and teamwork results, small business owners need to create a clear and honest two-way communication flow. Sharing feedback is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding business goals isn\u2019t enough to achieve them. It\u2019s also important to discuss employee performance to make sure the worker delivers KPIs. Moreover, feedback helps employees to make better decisions, which can improve performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe it or not, it also helps to <\/span><a href=\"https:\/\/www.ringcentral.com\/blog\/why-improving-the-employee-experience-is-essential-for-creating-positive-customer-experiences\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">improve employee experience<\/span><\/a><span style=\"font-weight: 400;\">, which means loyal workers. <\/span><a href=\"https:\/\/hbr.org\/2014\/01\/your-employees-want-the-negative-feedback-you-hate-to-give\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">57% of people<\/span><\/a><span style=\"font-weight: 400;\"> prefer corrective feedback to purely praise and recognition, and workers are open to constructive feedback.<\/span><\/p>\n<figure id=\"attachment_7502\" aria-describedby=\"caption-attachment-7502\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-7502 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-2.png\" alt=\"Everything SMB Owners Should Know about Effective Employee Communication-454\" width=\"1200\" height=\"800\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-2.png 1200w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-2-300x200.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-2-768x512.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/11\/everything-smb-owners-should-know-about-effective-employee-communication-2-640x427.png 640w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-7502\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/blog.clearcompany.com\/mind-blowing-statistics-performance-reviews-employee-engagement\" target=\"_blank\" rel=\"noopener noreferrer\">Clear Company<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It&#8217;s no surprise that most people work for small businesses to gain experience. <\/span><span style=\"font-weight: 400;\">Three-quarters of the UK&#8217;s small business workforce<\/span><span style=\"font-weight: 400;\"> claim personal development is an important element of career progression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees want to receive feedback on their job performance as it helps them understand which skills to improve and what knowledge to obtain. While it can be daunting for small business owners to provide feedback, it&#8217;s an important element of effective communication that leads to positive business results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it&#8217;s difficult for you to give feedback face-to-face, you can send an email. Regardless of which method you use, it is important to relay what they are doing right and what can be improved. The main idea is, to be honest, and open a dialogue that leads to mutual understanding between managers and employees.<\/span><\/p>\n<h3><b>5. Learn from each other<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Effective employee communication is about a dialogue, not a monologue. If you want to make the most out of communication with your workers, you need to listen to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Union Pacific is a great example of a company that cares about effective employee communication. The company has around 50,000 employees. It\u2019s crucial for <\/span><a href=\"http:\/\/gemi.org\/news\/gathering-employee-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Union Pacific<\/span><\/a><span style=\"font-weight: 400;\"> to organise an effective exchange of ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2008 the company launched a stewardship suggestion process. Within six years, around 1,800 workers had generated more than 3,200 suggestions. For example, employees encouraged the company to <\/span><a href=\"https:\/\/crello.com\/blog\/environmental-sustainability-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">go green in the office<\/span><\/a><span style=\"font-weight: 400;\"> and became more eco-conscious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This initiative helped empower employees. Moreover, it increased employee satisfaction which enabled them to attract more talents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to small and medium businesses, it\u2019s no wonder that risks of failure are higher. Since most employees crave stability, they must also be interested in bringing your business to the next level.\u00a0<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to bring your business to the next level, you need to make sure your team runs smoothly, and your employees are motivated. While there\u2019s no one-size-fits-all solution for all small businesses, every employee craves honest and open communication in the workplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to find out effective employee communication methods that work best for your team. The best way to build a strong team culture is to create a company culture that fosters effective employee communication. Speak to your employees. They are your primary source of information about problems in the workplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make communication within your team easier, learn more about <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/solutions\/small-business.html\"><span style=\"font-weight: 400;\">RingCentral for small businesses<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; an affordable phone system with integrated <a href=\"\/gb\/en\/blog\/video-conferencing-software\/\">video conferencing<\/a>, team messaging, and more.<\/span><\/p>\n<p><b>Hugh Beaulac<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hugh Beaulac is a digital marketer who runs <\/span><a href=\"https:\/\/mc2.bid4papers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">MC2<\/span><\/a><span style=\"font-weight: 400;\"> blog. He is a guest author, content manager, and freelance social media marketer. With over 6 years of digital marketing experience, Hugh has worked with many small- and medium-sized brands to help them achieve business growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are now more opportunities for entrepreneurs to start up their businesses. As a result, the number of people who decide to run a small business is growing. According to &hellip; <a href=\"\/gb\/en\/blog\/effective-employee-communication\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Everything SMB Owners Should Know about Effective Employee Communication&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":7500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[145,146],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything SMB Owners Should Know about Effective Employee Communication | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"here are now more opportunities for entrepreneurs to start up their businesses. 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