{"id":6693,"date":"2019-04-25T07:14:20","date_gmt":"2019-04-25T06:14:20","guid":{"rendered":"\/gb\/en\/blog\/?p=6693"},"modified":"2020-01-30T13:54:39","modified_gmt":"2020-01-30T13:54:39","slug":"interview-jeanne-bliss-understanding-customer-perspective","status":"publish","type":"post","link":"\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/","title":{"rendered":"Interview with Jeanne Bliss \u2013 Understanding Customer Perspective"},"content":{"rendered":"<p><b>Jeanne Bliss<\/b>\u00a0has a wealth of experience in Customer Service Industry and has held the position of Chief Customer Office at high-profile companies such ast Lands\u2019 End, Microsoft, Coldwell Banker and Allstate Corporations in the United States. Jeanne\u2019s role involves liaising with each CEO on\u00a0<b>what companies can do to enhance their customers\u2019 experience and transform for the better.\u00a0<\/b><\/p>\n<p>Now the President of CustomerBliss, where she guides the C-Suite and Chief Customer Officers around the world on earning business growth by improving customers\u2019 lives. Her clients include AAA, Johnson &amp; Johnson, Brooks Brothers, Bombardier Aerospace, and Kaiser Permanente.<\/p>\n<h2><strong>Can you introduce yourself and tell us about your background?<\/strong><\/h2>\n<p>I\u2019m the Founder and President of\u00a0<a href=\"https:\/\/www.customerbliss.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CustomerBliss<\/a>, and the Co-Founder of\u00a0<a href=\"https:\/\/www.cxpa.org\/about\/aboutus\" target=\"_blank\" rel=\"noopener noreferrer\">The Customer Experience Professionals Association<\/a>. I was the first CCO for Land\u2019s End in the \u201880s and, since then, I have been a CCO for five major corporations in the United States.<b>\u00a0I\u2019ve always fought to get the customer on the strategic agenda,<\/b>\u00a0redirecting priorities and creating transformational changes to help brands put customers first.<\/p>\n<p>After 25 years serving as a CCO in the various companies, I founded CustomerBliss to\u00a0<b>help companies transform their thinking<\/b>\u00a0by bringing the silo-based operations together to understand the customer perspective.<\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"6 Lessons from My 5 Times as CCO\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/qnN3h-kdBec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><strong>What\u2019s the importance of Customer Experience for companies?<\/strong><\/h2>\n<p><a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">Customer Experience<\/a> continues to be a competitive advantage for companies because it\u2019s a differentiating factor.\u00a0<b>A customer experience that makes customers feel valued and respected is a component that leads to more company loyalty and trust.\u00a0<\/b>Companies that transform how they grow and are deliberate about it, do so because they think about the people at the end of their decisions. The intent of their work is to \u201cearn the right\u201d to grow by improving their lives. This is what makes all of the difference.<\/p>\n<h2><strong>What\u2019s the most significant change in terms of customer behaviors you\u2019ve observed lately?<\/strong><\/h2>\n<p>I think due in part to companies like Netflix and Amazon,\u00a0<b>a significant change is the customers\u2019 increasing desire to be known<\/b>. We want recommendations tailored to our likings, we want check out processes to be smoother \u2013 we want to feel like we\u2019re known and understood. This means that companies need to spend more time getting to know their customers\u2019 wants and needs, as well as developing journey maps that anticipate these needs and understand their pain points. There\u2019s definitely more of a focus on creating a human-centered design in order to accomplish this.<\/p>\n<h2><strong>Can you tell us more about the idea around your latest book \u201cWould You Do That To Your Mother?\u201d<\/strong><\/h2>\n<p>The idea behind this book is that\u00a0<b>I\u2019m encouraging business leaders to stop and say to themselves: when you act, speak, respond, or decide\u2014think about the person you love on the receiving end<\/b>. Picture the frustration your mother feels when she\u2019s calling an 800 number and gets passed through multiple people in order to have her problem solved. And not only that, she has to keep introducing herself and her problem to each new person she encounters on the phone. We\u2019ve all had this experience. If you\u2019re leading your business operations and ultimately, the customer experience\u2014is this what you\u2019d want your mother to experience?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6696 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/example-illustration-would-you-do-that-to-your-mother-customer-reintroduction-1_0-640x564.jpg\" alt=\"Example-Jeanne Bliss\" width=\"640\" height=\"564\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/example-illustration-would-you-do-that-to-your-mother-customer-reintroduction-1_0-640x564.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/example-illustration-would-you-do-that-to-your-mother-customer-reintroduction-1_0-300x264.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/example-illustration-would-you-do-that-to-your-mother-customer-reintroduction-1_0-768x676.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/example-illustration-would-you-do-that-to-your-mother-customer-reintroduction-1_0.jpg 979w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>I\u2019m asking people to question, \u201cHow would your company act if every customer were your mom?\u201d<\/p>\n<h2><strong>According to you, how can companies improve their employee experience to positively impact customer experience?<\/strong><\/h2>\n<p><b>Just like customers, employees need to feel valued and trusted<\/b>. Companies can improve their employee experience by authentically engaging with team members. Find out what motivates them, what their desires are, what\u2019s the role they want to play in the company? Connecting with employees on a human element is extremely important to the success of your company.<\/p>\n<p>Also, I always stress the importance of a good hiring process.\u00a0<b>Hire employees with empathy, those individuals who have a certain light behind their eyes.\u00a0<\/b>When you\u2019re deliberate about focusing on talent and retention, you cultivate a strong team and spend less time on replacing employees and dealing with turnover.<\/p>\n<h2><strong>Can you tell us about the best Customer Experience you\u2019ve ever had? And the worst one?<\/strong><\/h2>\n<p>To be honest, I have experienced so many great CX moments, but a recent experience that comes to mind is: I was presenting a keynote at a conference and a CX quote of mine was actually on the hotel room key cards! The company also wrapped the stairs with the names of attendees on it for all to see; it was such a good feeling because the company showed how appreciative they were of the attendees and speakers.\u00a0<b>It\u2019s always good to feel appreciated.\u00a0<\/b><\/p>\n<p>In regards to bad customer experiences, I actually shared an unpleasant experience I had in an airport in one of my Daily Dose vlogs. An airport representative treated me in a way that was quite unwelcoming and rude; he actually told me that he wasn\u2019t going to apologize for his behavior. I had to complain about this treatment to his manager.\u00a0<b>It\u2019s extremely important that your frontline is trained to care and be empathetic.<\/b><\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"Hire People with the Ability to Care\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/YBPwfw5Dwsk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><strong>According to you, what will be the key Customer Service trends for the next 12 months?<\/strong><\/h2>\n<p>Well, for customer service, it seems that there\u2019s more and more AI integration to enhance customer autonomy. While I think it\u2019s great for customers to have self-service check-out options,\u00a0<b>we can\u2019t forget about the importance of the human element.\u00a0<\/b>There should still be customer service reps available in a store, and we should still be able to easily access customer service reps on the phone when we\u2019re in need. I also notice there\u2019s an increasing focus on employee experience, which I hope can also blend nicely with our integration of AI.<\/p>\n<h2><strong>What would be your top advice to deliver a remarkable Customer Experience?<\/strong><\/h2>\n<p>It goes back to the question I ask in my book, \u201cWould You Do That To Your Mother?\u201d Seriously, I want companies to think about how they\u2019d want their mother or loved one to be treated when it comes to making decisions that affect our customer\u2019s lives.\u00a0<b>Companies really need to learn how to show respect at all times, anticipate needs, and be patient.\u00a0<\/b><\/p>\n<p>To find out more about\u00a0<a href=\"https:\/\/www.customerbliss.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CustomerBliss<\/a>\u00a0and Jeanne\u2019s work with\u00a0<a href=\"https:\/\/www.cxpa.org\/home\" target=\"_blank\" rel=\"noopener noreferrer\">CXPA<\/a>, you can follow her on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jeannebliss\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/jeannebliss\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, and her\u00a0<a href=\"https:\/\/www.customerbliss.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a>.<b><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeanne Bliss\u00a0has a wealth of experience in Customer Service Industry and has held the position of Chief Customer Office at high-profile companies such ast Lands\u2019 End, Microsoft, Coldwell Banker and &hellip; <a href=\"\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Interview with Jeanne Bliss \u2013 Understanding Customer Perspective&#8221;<\/span><\/a><\/p>\n","protected":false},"author":63,"featured_media":6699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,14],"tags":[],"class_list":["post-6693","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-trends-customer-experience","category-ringcentral-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview with Jeanne Bliss \u2013 Understanding Customer Perspective | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Jeanne Bliss has a wealth of experience in Customer Service Industry and has held the position of Chief Customer Office at high-profile companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien Lemaire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview with Jeanne Bliss \u2013 Understanding Customer Perspective | RingCentral UK Blog","description":"Jeanne Bliss has a wealth of experience in Customer Service Industry and has held the position of Chief Customer Office at high-profile companies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/","twitter_misc":{"Written by":"Adrien Lemaire","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#article","isPartOf":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/"},"author":{"name":"Adrien Lemaire","@id":"\/gb\/en\/blog\/#\/schema\/person\/3d32604be92975825f6698a69766fdf2"},"headline":"Interview with Jeanne Bliss \u2013 Understanding Customer Perspective","datePublished":"2019-04-25T06:14:20+00:00","dateModified":"2020-01-30T13:54:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/"},"wordCount":1096,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"image":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#primaryimage"},"thumbnailUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/Interview-jeanne-bliss-EN-2019.jpg","articleSection":["Business Trends - CX","RingCentral News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/","url":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/","name":"Interview with Jeanne Bliss \u2013 Understanding Customer Perspective | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#primaryimage"},"image":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#primaryimage"},"thumbnailUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/Interview-jeanne-bliss-EN-2019.jpg","datePublished":"2019-04-25T06:14:20+00:00","dateModified":"2020-01-30T13:54:39+00:00","description":"Jeanne Bliss has a wealth of experience in Customer Service Industry and has held the position of Chief Customer Office at high-profile companies.","breadcrumb":{"@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#primaryimage","url":"\/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/Interview-jeanne-bliss-EN-2019.jpg","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2019\/09\/Interview-jeanne-bliss-EN-2019.jpg","width":1600,"height":1062,"caption":"Interview Jeanne Bliss"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/interview-jeanne-bliss-understanding-customer-perspective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"RingCentral Blog","item":"\/gb\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Customer Experience"}]},{"@type":"WebSite","@id":"\/gb\/en\/blog\/#website","url":"\/gb\/en\/blog\/","name":"RingCentral UK Blog","description":"RingCentral News and Tips","publisher":{"@id":"\/gb\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/gb\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/gb\/en\/blog\/#organization","name":"RingCentral UK","url":"\/gb\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/","url":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","width":1921,"height":416,"caption":"RingCentral UK"},"image":{"@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"\/gb\/en\/blog\/#\/schema\/person\/3d32604be92975825f6698a69766fdf2","name":"Adrien Lemaire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/wp-content\/uploads\/2022\/10\/Adrien_Lemaire-150x150.jpg","url":"\/gb\/en\/blog\/wp-content\/uploads\/2022\/10\/Adrien_Lemaire-150x150.jpg","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2022\/10\/Adrien_Lemaire-150x150.jpg","caption":"Adrien Lemaire"},"description":"Adrien Lemaire is International PR Manager at RingCentral. He manages media relations in the UK and Europe, sharing RingCentral's news and organising the company's press appearances. When he's not busy writing, you'll find him reading the latest industry news or looking for new story ideas.","url":"\/gb\/en\/blog\/author\/adrien-lemaire\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/6693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=6693"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/6693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/6699"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=6693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=6693"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=6693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}