{"id":6618,"date":"2019-09-20T11:00:40","date_gmt":"2019-09-20T10:00:40","guid":{"rendered":"\/gb\/en\/blog\/?p=6618"},"modified":"2023-01-17T10:27:02","modified_gmt":"2023-01-17T10:27:02","slug":"digital-transformation-why-your-business-need-to-embrace-the-cloud","status":"publish","type":"post","link":"\/gb\/en\/blog\/digital-transformation-why-your-business-need-to-embrace-the-cloud\/","title":{"rendered":"Digital Transformation: Why Your Business Needs to Embrace the Cloud"},"content":{"rendered":"

Digital transformation is one of the most common buzzwords in the IT and communication industries.\u00a0<\/span>The question is, what does it mean for your business?<\/span><\/p>\n

Everyone seems to be talking about digital transformation, but not enough companies are explaining why it’s essential for brands to evolve.\u00a0<\/span><\/p>\n

In some circles, the need for “DX” initiatives are ignored completely as organisations believe that they’re reserved for companies with deeper investments into disruptive tech like AI, IoT<\/a>, and big data. However, the truth is that a digital transformation is something that every business needs, no matter how big or small it might be.\u00a0<\/span><\/p>\n

It’s time to uncover the truth about digital transformation.\u00a0<\/span><\/p>\n\t

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What is Digital Transformation?<\/strong><\/h2>\n

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At its core, digital transformation is about adapting your business operations, processes, models, methodologies, and competencies to take full advantage of the digital landscape.\u00a0<\/span><\/p>\n

DX is an opportunity to modify your existing ideas and create new pathways to the future, using technology that’s built to unlock new proficiencies and opportunities in your organisation. With the right strategy, companies can improve their business performance, drive better revenues, increase marketplace competition, and even improve customer experiences.\u00a0<\/span><\/p>\n

The concept of digital transformation<\/a> is everywhere – not just in huge enterprises. Countries and their governments are beginning to discover the potential of digital technology to transform the way that we live and interact. For instance, Japan is currently working on their “<\/span>Society 5.0<\/span><\/a>” initiative, to make social environment and public places more innovative than ever before.\u00a0<\/span><\/p>\n

We've seen the impact that digital transformation can have in the form of new and disruptive companies that have used the digital world to change their operations from the ground up. <\/a><\/span>Click To Tweet<\/a><\/span><\/blockquote>\n

At a smaller scale, digital transformation can refer to the steps that businesses take to make their operations more efficient by replacing antiquated and legacy systems with new and improved models. It wasn’t so long ago that we were still keeping records on paper and sending information over fax. Today, we can store endless pieces of data in the cloud, communicate with coworkers in real-time through instant messaging applications, and collaborate through video.\u00a0<\/span><\/p>\n

Just as it’s easier to find and share information when documents are digitised and available online, it’s also possible to simplify various other business processes through a digital lens. Time-consuming and expensive travel can be replaced by face-to-face interactions via video. Overwhelming data analytics and engineering can be handled by advanced artificial intelligence tools and machine learning.\u00a0<\/span><\/p>\n\t

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We’ve seen the impact that digital transformation can have in the form of new and disruptive companies that have used the digital world to change their operations from the ground up. Just look at Uber’s ability to hijack the transportation sector or Netflix’s impact on the way that we consume entertainment. However, any business can achieve this kind of disruptive evolution – you just need to find the right digital transformation strategy.<\/span><\/p>\n

The Cloud and Digital Transformation\u00a0<\/strong><\/h2>\n

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So, what does digital transformation mean for your business<\/strong><\/em>?<\/span><\/p>\n

There’s no one-size-fits-all answer. Some DX strategies are sophisticated and industry-changing, others are small but significant, transforming the way that a particular team or group works each day. For the most part, the theory behind digital transformation remains the same for all organisations. Rather than just using new technology to replicate an existing service in digital format, businesses need to look for ways to transform their operations and services to something inherently better.\u00a0<\/span><\/p>\n

Fortunately, the cloud can help.\u00a0<\/span><\/p>\n

One of the biggest challenges that companies face in today’s internet-first environment is that there are more people, processes, and data to handle than ever before. Companies are increasingly dedicated with more staff, and IT resources to the continuous management and creation of systems of re engagement, action, and insight, generally with the hope of improving both business operations, and customer experience<\/a>. In a legacy environment, keeping up with this constant flow of data and new technology would be practically impossible. It would require continuous investment and huge costs, which is why, in the past, only the largest corporations have been able to stay ahead of the curve.\u00a0<\/span><\/p>\n

However, in today’s age of customer experience, even smaller brands can’t afford to fall behind. That’s where the cloud comes in. By <\/span>embracing cloud-based infrastructure<\/span><\/a>, your company can modernise the IT environment, and focus on finding new ways to serve your employees, business goals, and customers in new digital formats.\u00a0<\/span><\/p>\n

Although many businesses assume that the purpose of digital transformation is to explore things like AI and IoT, the truth is that it starts at a much simpler level, with a transition into the cloud. Cloud based-resources is the key to delivering flexible, on-demand access to the resources that underpin the new digital business solutions you need. It’s how you ensure that you’re ready to scale your infrastructure according to the changing demands of modern business priorities, while keeping the risk of wasted resources and investments to a minimum.\u00a0<\/span><\/p>\n

With cloud solutions provided by a vendor like RingCentral<\/a>, businesses can unlock incredible opportunities in a range of different environments. For instance, you can:<\/span><\/p>\n