{"id":435,"date":"2018-01-25T11:00:11","date_gmt":"2018-01-25T11:00:11","guid":{"rendered":"\/gb\/en\/blog\/?p=435"},"modified":"2023-01-16T12:38:09","modified_gmt":"2023-01-16T12:38:09","slug":"artificial-intelligence-ai-and-business-communications","status":"publish","type":"post","link":"\/gb\/en\/blog\/artificial-intelligence-ai-and-business-communications\/","title":{"rendered":"Artificial Intelligence (AI) and Business Communications"},"content":{"rendered":"<p class=\"lead\"><strong>AI<\/strong> is one of the hottest topics in the technology world today. Find out how we see it impacting communication tools and most importantly how you can take advantage of it.<\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-6a0b12c2ad809\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2018\/08\/ucaas-component-digital-transformation-300x200.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Complete business communications system<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Find out more about RingCentral solutions<\/h3>\r\n\t\t\t<p>Call management, conferencing, HD video meetings, and team messaging in one collaborative solution.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Find out more about RingCentral solutions\"\r\n\t\t\t\tdata-dl-name=\"Find out more about RingCentral solutions | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<p>As the leading company in the business communications space, <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral<\/a> is actively exploring how applying AI to communications systems can benefit customers today\u2014some of these tools described below are live today for real customers, some are in active development, and on the horizon\u2014all with the common goal of providing innovative new ways of improving the way businesses communicate.<\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"Bring the Power of AI to Your Business Communications\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Zow4ZLuFy44?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Everyone has probably heard of AI. It follows in a long line of \u2018buzzword\u2019 technologies that industries are touting as the next-big-thing that will revolutionize the world. But not all technologies that get a spot in the limelight manage to deliver on the promises they make. For example, the <a href=\"\/gb\/en\/blog\/the-internet-of-things-iot-and-collaboration\/\"><strong>IoT (Internet of Things)<\/strong><\/a> promised us, amongst other things, a fully connected world where all our everyday devices could talk to each other and stay up to date. But unfortunately, most of us are still waiting for the connected kettle to take off!<\/p>\n<p>So what of AI? Where does it fit in this spectrum\u2014and more immediately for us\u2014how will it affect <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/unified-communications.html\">business communications<\/a>?<\/p>\n<p>Well, the first thing we should look at is <em>why<\/em>. Just because AI is a powerful technology does not mean it is universally applicable.<\/p>\n<blockquote><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fringcentr.al%2F2MBLpvN&#038;text=AI%20is%20actually%20an%20umbrella%20term%20that%20covers%20several%20interrelated%20technologies%2C%20such%20as%20speech%20to%20text%2C%20natural%20language%20processing%20%28NLP%29%2C%20predictive%20analytics%2C%20and%20machine%20learning.&#038;via=RingCentralUK&#038;related=RingCentralUK' target='_blank'rel=\"noopener noreferrer\">AI is actually an umbrella term that covers several interrelated technologies, such as speech to text, natural language processing (NLP), predictive analytics, and machine learning. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fringcentr.al%2F2MBLpvN&#038;text=AI%20is%20actually%20an%20umbrella%20term%20that%20covers%20several%20interrelated%20technologies%2C%20such%20as%20speech%20to%20text%2C%20natural%20language%20processing%20%28NLP%29%2C%20predictive%20analytics%2C%20and%20machine%20learning.&#038;via=RingCentralUK&#038;related=RingCentralUK' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/blockquote>\n<p>One common theme throughout all of these though is that they thrive on having as much data as possible to work with\u2014the more opportunities that AI technologies have to test out their algorithms and refine their processes, the better they become and the more suitable they are for the task. They work fantastically when performing a task they have had multiple opportunities to work with before, such as understanding human speech and turning it into text. But, for example, you wouldn\u2019t not want to use AI for a creative and one-off task like designing a new logo for a brand.<\/p>\n<p>Fortunately, communications systems, coupled with their deep integration into other tools and our existing business processes, are extremely data-rich and full of repeated actions\u2014from <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">call centre<\/a> applications, rich with many days of call-log data, to speech analysis over many thousand minutes of calls, communications systems are, at first glance anyway, an extremely suitable place for AI technologies to be applied.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-464 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/amazon-echo.jpg\" alt=\"Alexa Echo as an AI Tool.\" width=\"1600\" height=\"1309\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/amazon-echo.jpg 1600w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/amazon-echo-300x245.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/amazon-echo-768x628.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/amazon-echo-640x524.jpg 640w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>We should also be careful to set our expectations correctly on what the technology will deliver. When most people think of AI, they think of something like Jarvis, the all-seeing, supremely capable, virtual assistant that lives in Iron Man\u2019s suits of armour.<\/p>\n<p>In reality, whilst this is still very much one of the aims of AI (think of Google Assistant, Siri, and Alexa) AI tools can apply in much humbler places too, and we shouldn\u2019t dismiss these benefits. We often also talk about IA, which stands for Intelligence Amplification, applying AI and computing techniques to make existing processes and tools that little bit smarter.<\/p>\n<p>Here are just a few ways we will start to see AI shape our communications tools:<\/p>\n<h2><strong>Better automation across all aspects of communication<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-466 size-rcconnect_uk_2017-post-feature\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/automation-in-smarter-communications-743x493.jpg\" alt=\"Automation as a benefit for smarter communications.\" width=\"743\" height=\"493\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/automation-in-smarter-communications-743x493.jpg 743w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/automation-in-smarter-communications-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/automation-in-smarter-communications-1000x664.jpg 1000w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>Automation today plays a key part of why people implement smarter communications systems. For example, think of the clever queues that form part of most support hotlines you call. Rather than having to wait in line for an agent to become free, you can select from a menu of options to automatically handle common use cases, which saves you time on hold and also the company\u2019s resources for additional agents.<\/p>\n<p>We will see virtual agents take on more and more of this sort of activity. Instead of using an IVR (Interactive Voice Response) to choose from menu options, we will move to asking questions directly to virtual agents and getting responses directly, needing human agents only for the most difficult escalations. We will see this not just in <a href=\"\/gb\/en\/blog\/definitions\/telephony\/\">telephony<\/a> but in any area where simple responses can be provided, for example, online chat-based support. And unlike real agents, it is simple to deliver all of these services 24\/7 and scale them as demand increases.<\/p>\n<h2><strong>A shift in how we interact with our tools<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-467 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/communications-interfaces.jpg\" alt=\"Natural Language Processing understands human speech.\" width=\"1000\" height=\"488\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/communications-interfaces.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/communications-interfaces-300x146.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/communications-interfaces-768x375.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/communications-interfaces-640x312.jpg 640w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Communications interfaces have changed significantly over the last 10 years, moving to adapt to whatever the latest and best ways are to utilise features. Think of smartphone apps and how they are now all optimised for touchscreen-based input. One AI technology that will start to change our tools is Natural Language Processing, \u00a0the ability for computers to understand human speech and perform the correct actions based off it.<\/p>\n<p>As users, rather than having to learn how our tools work, e.g., which buttons do what and how to perform complex actions (perhaps monitoring a call followed by barging in and then a warm transfer), we will see a shift towards asking our tools to do this via normal speech. Imagine instead of having to learn every new interface layout being able to call up complex features just by asking.<\/p>\n<h2><strong>Proactive decision making<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-468 size-rcconnect_uk_2017-post-feature\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/it-staff-setting-up-system-743x493.jpg\" alt=\"AI will be used to make more complex decisions in IT.\" width=\"743\" height=\"493\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/it-staff-setting-up-system-743x493.jpg 743w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/01\/it-staff-setting-up-system-1000x664.jpg 1000w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>Especially for larger businesses, we spend a lot of time optimizing how our users consume business communications tools. From simple micro-configurations like how long a phone line will ring for, to more complex business-wide policies like routing amongst many call agents over many hours of business, and escalation paths for critical calls. For these today, we rely on human IT staff to understand the best ways to set up a system, spot patterns, and respond to them.<\/p>\n<p>We will see <a href=\"\/gb\/en\/blog\/artificial-intelligence-vs-machine-learning-vs-deep-learning\/\" target=\"_blank\" rel=\"nofollow noindex noopener noreferrer\">AI and machine learning<\/a> make more of these complex decisions. Not only will AI tools be able to more easily optimise systems for maximum effectiveness, performing, and analysing many iterations of optimization, it will also save on resource and the steep learning curve for the expertise needed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is one of the hottest topics in the technology world today. Find out how we see it impacting communication tools and most importantly how you can take advantage of &hellip; <a href=\"\/gb\/en\/blog\/artificial-intelligence-ai-and-business-communications\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Artificial Intelligence (AI) and Business Communications&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Artificial Intelligence (AI) &amp; Business Communications<\/title>\n<meta name=\"description\" content=\"Artificial Intelligence (AI) will be a game-changer across major industries. 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