{"id":4146,"date":"2019-02-22T11:00:35","date_gmt":"2019-02-22T11:00:35","guid":{"rendered":"\/gb\/en\/blog\/?p=4146"},"modified":"2021-04-15T09:18:14","modified_gmt":"2021-04-15T08:18:14","slug":"voip-phone-systems-for-smbs","status":"publish","type":"post","link":"\/gb\/en\/blog\/voip-phone-systems-for-smbs\/","title":{"rendered":"VoIP Phone Systems for SMBs: The Good, the Bad and the Ugly"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you&#8217;re growing a small business, your phone system can either be a huge liability or a significant asset. When your phone strategy works well, you ensure great conversations with your customers, who perceive you as a dedicated, professional entity. When your phone system functions poorly, you struggle with everything from confused customers to dropped calls. <\/span><span style=\"font-weight: 400;\">A <a href=\"\/gb\/en\/blog\/voip-phones\/\">VoIP phone<\/a> system<\/span><span style=\"font-weight: 400;\"> is one of the most attractive ways to upgrade your telecoms strategy today, offering the freedom and flexibility of the internet for your employees. However, just like any business strategy, it has its pros and cons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we&#8217;re going to look at the good, the bad and the ugly of <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/lp\/small-business-voip.html\" target=\"_blank\" rel=\"noopener noreferrer\">VoIP phone systems for SMBs<\/a>.<\/span><\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69da5322e9ef8\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2018\/08\/small-business-tablet.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Cloud communications for small businesses<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Find out how RingCentral can help your business<\/h3>\r\n\t\t\t<p>Learn about how RingCentral can provide your business with a single communications platform.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Find out how RingCentral can help your business\"\r\n\t\t\t\tdata-dl-name=\"Find out how RingCentral can help your business | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<h2><span style=\"font-weight: 400;\">VoIP Phone Systems: The Good<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4159 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-good.png\" alt=\"voip-the-good\" width=\"793\" height=\"492\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-good.png 793w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-good-300x186.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-good-768x476.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-good-640x397.png 640w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Often, the main reasons that companies switch to a hosted phone system is to cut costs. If you&#8217;re currently using a PSTN network and connecting with people around the world, you might be spending a lot of money. However, VoIP minimises costs by making use of your IP connection. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of VoIP Phone Systems in Small Business<\/span><\/h2>\n<ul>\n<li>\n<h4><strong>Greater scale<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4203 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-640x640.jpg\" alt=\"greater-scale-of-voip\" width=\"640\" height=\"640\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-640x640.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-150x150.jpg 150w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-300x300.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-768x768.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-100x100.jpg 100w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-250x250.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-40x40.jpg 40w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-24x24.jpg 24w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-48x48.jpg 48w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale-96x96.jpg 96w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Greater-Scale.jpg 1024w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>On a standard phone line, only two people can speak at any given time. VoIP gives you the power to communicate with an entire team at once through conference calls sent over the internet.<\/p>\n<ul>\n<li>\n<h4><strong>Cheaper setup<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h4><img decoding=\"async\" class=\"aligncenter wp-image-4204 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/cheaper-setup.jpg\" alt=\"voip-systems-cheaper-setup\" width=\"793\" height=\"528\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/cheaper-setup.jpg 793w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/cheaper-setup-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/cheaper-setup-768x511.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/cheaper-setup-640x426.jpg 640w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/h4>\n<p>With VoIP, you can invest in a lot less hardware and software for your team. All you need is a computer, internet connection, speakers and microphone. You can choose to <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/voip-phone.html\" target=\"_blank\" rel=\"noopener noreferrer\">purchase desk phones<\/a> if you want to, but the investment is entirely up to you.<\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69da5322e9f2d\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2018\/07\/hero-retal.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">Cloud comms for retail<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Learn more about cloud communications for retail<\/h3>\r\n\t\t\t<p>Learn about how RingCentral can provide your business with a single communications platform.<\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/industry-solutions\/retail-business-cloud-phone-systems.html\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Learn more about cloud communications for retail\"\r\n\t\t\t\tdata-dl-name=\"Learn more about cloud communications for retail | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<ul>\n<li>\n<h4><strong>Plenty of features<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4206 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Plenty-of-features.jpg\" alt=\"voip-systems-features\" width=\"793\" height=\"550\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Plenty-of-features.jpg 793w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Plenty-of-features-300x208.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Plenty-of-features-768x533.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/Plenty-of-features-640x444.jpg 640w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>VoIP provides access to endless useful features, all the way from voicemail to call queuing and even recording. You can essentially build the communications strategy you need with the right provider.<\/p>\n<ul>\n<li>\n<h4><strong>Mobility<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4207 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/mobility.jpg\" alt=\"mobility-features-of-voip-system\" width=\"793\" height=\"529\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/mobility.jpg 793w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/mobility-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/mobility-768x512.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/mobility-640x427.jpg 640w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>The convenience and rich features provided by a VoIP telephone system is something that your employees can take with them wherever they go. Your business number won&#8217;t be linked to a specific location, which means that your staff can continue to tap into the tools they need every day, whether they&#8217;re working from an office, on-the-go, or they&#8217;re logging in at home.<\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-69da5322e9f40\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/communications-cost.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\"><\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Find out how RingCentral can help you keep your communication costs down<\/h3>\r\n\t\t\t<p><\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Find out how RingCentral can help you keep your communication costs down\"\r\n\t\t\t\tdata-dl-name=\"Find out how RingCentral can help you keep your communication costs down | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<p><span style=\"font-weight: 400;\">VoIP has grown increasingly popular in recent years, particularly as the end of PSTN phone lines draws closer. What&#8217;s more, with support from a company like RingCentral, your <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/voip\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\">VoIP system<\/a> can go far beyond just voice. You&#8217;ll be able to enjoy the flexibility of sending video, images, and text over the internet to aid in your communication and collaboration strategies. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">VoIP Phone Systems: The Bad<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4160 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Bad.png\" alt=\"voip-the-bad\" width=\"793\" height=\"492\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Bad.png 793w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Bad-300x186.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Bad-768x476.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Bad-640x397.png 640w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Often, the main issue that companies face when they consider switching to VoIP is that it can be difficult to convince employees to switch. Some people simply don&#8217;t like change, and you may need to invest in some new training to help drive adoption. This can lead to disruption while your organisation gets used to their new phone strategy.\u00a0<\/span><\/p>\n<h2>The VoIP Systems Limitations and How to Overcome Them<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Dependency on bandwidth:<\/strong> You need a strong internet connection for VoIP to be effective. Otherwise, you won&#8217;t be able to achieve the right voice quality or maintain your calls. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Security:<\/strong> Unless your service provider can protect you with the right encryption solutions, security can be a concern. Common problems with VoIP include denial of service, call tampering, and <a href=\"\/gb\/en\/blog\/definitions\/vishing-voice-or-voip-phishing\/\">VoiP phishing attacks<\/a>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Reliability:<\/strong> the quality of your conversations can depend on the quality of your internet connection, as well as the technology that&#8217;s available from your provider. If you&#8217;re located in an area without good broadband connectivity, then you may find it difficult to maintain a reliable quality of service. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Importantly, many of the downsides associated with VoIP are issues that can be addressed simply by choosing the right provider to work with. RingCentral can deliver exceptional quality of service, failover solutions and security support to keep your system running smoothly year after year. Discover the <a href=\"\/gb\/en\/blog\/benefits-cloud-communications-small-businesses\/\">benefits of a virtual PBX phone system<\/a><span style=\"font-weight: 400;\"> from the right provider. <\/span><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">VoIP Phone Systems: The Ugly<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4161 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Ugly.png\" alt=\"voip-phone-system-the-ugly\" width=\"793\" height=\"492\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Ugly.png 793w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Ugly-300x186.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Ugly-768x476.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2019\/02\/VoIP-The-Ugly-640x397.png 640w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now we come to the ugliest part of switching to a virtual PBX phone system as an SMB, figuring out who to work with. Clawing your way through endless potential VoIP carriers can be an overwhelming process at the best of times. If you&#8217;re new to VoIP and still figuring out what you need from your phone system, then it&#8217;s almost impossible to understand what you need from your provider. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the best thing you can do to avoid the ugly side of VoIP is\u00a0to find out what you need from a phone system and work your way backward from there. For instance, think about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Integration:<\/strong> Do you want your virtual phone system to work on its own, or do you need it to integrate with other crucial applications as part of a unified communications strategy. Many businesses now use multiple tools to communicate and collaborate each day. With a plan from RingCentral, you can keep your VoIP systems and other policies connected through one easy-to-use system. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Call management and customer service:<\/strong> As the communication world evolves, you&#8217;ll need a strategy that allows you to manage and route calls more effectively. By sending the right calls to the right places, you can improve <a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a>, and promote better conversations. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Compliance and security:<\/strong> A VoIP phone system, like any other communication strategy, needs to be secure and private. Particularly in an age where customers are taking data management more seriously than ever, make sure your provider can adhere to your security needs. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Support:<\/strong> Though <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/small-business-voip.html\">small business VoIP<\/a> systems aren&#8217;t nearly as complex as a standard PSTN network, problems can still arise with dropped calls and voice quality. You&#8217;ll need to consider the kind of support your provider can offer when you need help. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, remember to make sure that your new VoIP provider can offer the scalability that you need to expand and grow your phone system as your business evolves. The good news is that because it&#8217;s based on the cloud, VoIP is far more open to expansion than a traditional PSTN line. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do You Need VoIP?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The value of the VoIP market is expected to <\/span><a href=\"https:\/\/www.arrowcommunications.co.uk\/newsroom\/voice-data\/voip-market-to-increase-to-204-8-billion-by-2020\/\"><span style=\"font-weight: 400;\">increase to $204.8 billion<\/span><\/a><span style=\"font-weight: 400;\"> in less than 2 years. As companies continue to demand greater flexibility in their voice communication systems, VoIP may well be the best route forward. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking for something that&#8217;s flexible, affordable, and more powerful than your traditional phone system, RingCentral can show you all the &#8220;good&#8221; parts of VoIP, while ensuring that you avoid the bad and the ugly. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re growing a small business, your phone system can either be a huge liability or a significant asset. When your phone strategy works well, you ensure great conversations with &hellip; <a href=\"\/gb\/en\/blog\/voip-phone-systems-for-smbs\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;VoIP Phone Systems for SMBs: The Good, the Bad and the Ugly&#8221;<\/span><\/a><\/p>\n","protected":false},"author":48,"featured_media":9606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-power-page-sidebar.php","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VoIP Phone Systems for SMBs: The Good, the Bad and the Ugly<\/title>\n<meta name=\"description\" content=\"Just like any other business strategy, VoIP phone system has its pros and cons. Take a look at the good, the bad and the ugly of VoIP phone system for SMBs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/voip-phone-systems-for-smbs\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irina Kirnos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VoIP Phone Systems for SMBs: The Good, the Bad and the Ugly","description":"Just like any other business strategy, VoIP phone system has its pros and cons. Take a look at the good, the bad and the ugly of VoIP phone system for SMBs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/voip-phone-systems-for-smbs\/","twitter_misc":{"Written by":"Irina Kirnos","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/voip-phone-systems-for-smbs\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/voip-phone-systems-for-smbs\/"},"author":{"name":"Irina Kirnos","@id":"\/gb\/en\/blog\/#\/schema\/person\/ce8e6815f969a67ecdb51b8f687f19b9"},"headline":"VoIP Phone Systems for SMBs: The Good, the Bad and the Ugly","datePublished":"2019-02-22T11:00:35+00:00","dateModified":"2021-04-15T08:18:14+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/voip-phone-systems-for-smbs\/"},"wordCount":1257,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - Collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/voip-phone-systems-for-smbs\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/voip-phone-systems-for-smbs\/","url":":\/gb\/en\/blog\/voip-phone-systems-for-smbs\/","name":"VoIP Phone Systems for SMBs: The Good, the Bad and the Ugly","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2019-02-22T11:00:35+00:00","dateModified":"2021-04-15T08:18:14+00:00","description":"Just like any other business strategy, VoIP phone system has its pros and cons. 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With experience in the cloud software and communication industry spanning Silicon Valley, Research Triangle Park and now London, she enjoys working collaboratively with global teams to develop product messaging and positioning, sales enablement and competitive differentiation. 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