{"id":28216,"date":"2024-02-15T07:00:29","date_gmt":"2024-02-15T07:00:29","guid":{"rendered":"\/gb\/en\/blog\/?p=28216"},"modified":"2024-03-04T12:40:09","modified_gmt":"2024-03-04T12:40:09","slug":"why-integrate-your-communications-system-with-other-business-tools","status":"publish","type":"post","link":"\/gb\/en\/blog\/why-integrate-your-communications-system-with-other-business-tools\/","title":{"rendered":"Two Minutes To Understand: Why Should You Integrate Your Communications System With Other Business Tools?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The number of professional tools and applications available on the market has grown considerably over recent years. However, the abundance of digital tools used on a daily basis is becoming a hindrance to employee productivity. This is also increasing the risk of errors and security breaches. Integrating your communications tools with your business tools can help to limit these risks significantly. In this video, Karen explains in just two minutes why this is, and outlines how standard and customisable integrations can help employees save time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, nearly all tasks and business processes can be carried out with the help of software or mobile applications, on site or through the cloud. However, these tools don\u2019t guarantee productivity. <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentrals-communication-work-index\/\"><span style=\"font-weight: 400;\">In a recent survey, RingCentral found that over half of workers use six or more apps each week<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to business communications, the number of new interactive channels that are now available means several systems are needed to manage the phone, instant messaging, video meetings, and all other means of communication.<\/span><\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"2 mins to understand: How to integrate your communications system to optimise business workflows\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/4LnfRlh3QSQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h2><b>The sheer number of applications impacts productivity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Unfortunately, many of these tools are unable to communicate with each other. As a result, employees are required to re-enter data as they move from one tool to the next \u2013 negatively impacting productivity and increasing the risk of errors. Another time sap is the fact that <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentrals-communication-work-index\/\"><span style=\"font-weight: 400;\">43% are spending<\/span><\/a><span style=\"font-weight: 400;\"> at least one hour a day checking or responding to notifications from these apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, using several tools also adds to the risk of security breaches, as IT teams are unable to implement the necessary procedures to secure the data passing through all these tools (some of which are used by employees without the IT department having been informed \u2013 a phenomenon known as Shadow IT).<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-28218 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2024\/02\/Woman-at-laptop-stressed-scaled.jpg\" alt=\"Shot of a young woman looking stressed while working on her laptop at home-760\" width=\"2048\" height=\"1448\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2024\/02\/Woman-at-laptop-stressed-scaled.jpg 2048w, \/gb\/en\/blog\/wp-content\/uploads\/2024\/02\/Woman-at-laptop-stressed-300x212.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2024\/02\/Woman-at-laptop-stressed-640x452.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2024\/02\/Woman-at-laptop-stressed-768x543.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2024\/02\/Woman-at-laptop-stressed-1536x1086.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All these drawbacks can be reduced by using tools which are better integrated with each other. Integration should begin with your communications tools, as new modes of working \u2013 particularly mobile and remote working \u2013 have significantly increased dependence on these applications.<\/span><\/p>\n<h2><b>The benefits of an integrated communications solution<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With<\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html?bmid=FSRC_BING\"><span style=\"font-weight: 400;\"> unified communications solutions (UCaaS) such as RingCentral<\/span><\/a><span style=\"font-weight: 400;\">, businesses benefit, first and foremost, from a complete and integrated solution for managing all business communications. This, of course, includes phone (which remains the preferred channel for maintaining strong relationships) but also extends to team messaging, video meetings, fax, and even webinars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, unified communications solutions can also support the integration of various processes with other business tools \u2013 something which really helps to make employees\u2019 lives that bit easier. This is straightforward to implement, provided you take full advantage of the capabilities of the latest generation of cloud-based solutions offering open APIs. This native integration enables links with other office tools (Office\u00a0365, Google\u00a0Workspace, etc.) and business systems (CRM, ERP, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n\t\r\n\t<div class=\"rc-post-content-cta rc-post-content-cta_green\">\r\n\t\t<div class=\"rc-post-content-cta-columns\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/11\/Woman-on-her-laptop-scaled.jpg\" class=\"responsive-image\" alt=\"Young woman with bluetooth headphones having video conference at home-781\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/11\/Woman-on-her-laptop-scaled.jpg 2048w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/11\/Woman-on-her-laptop-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/11\/Woman-on-her-laptop-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/11\/Woman-on-her-laptop-768x512.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/11\/Woman-on-her-laptop-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<div class=\"headline-copy\" style=\"text-align:left;\">Constant switching between apps is a problem that 75% of IT leaders cite as a major challenge. Let\u2019s explore how to tackle it.<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"rc-post-content-cta-footer\">\r\n\t\t\t<div class=\"bottom-cta-logo-container\">\r\n\t\t\t\t<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-543152772\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-543152772\">Ring Central Logo<\/title>\r\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" 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27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 12.1191H77.7973C77.2037 7.6756 74.1943 4.7865 68.631 4.7865C62.6459 4.7865 58.313 8.96375 58.313 16.0927C58.313 23.2216 62.6459 27.3988 68.631 27.3988V27.3732Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M52.437 12.0036V14.0569H52.2654C51.4553 12.6244 49.7725 11.6282 47.3759 11.6282C43.8676 11.6282 40.7057 14.4034 40.7057 19.2978C40.7057 24.1921 43.8226 26.9978 47.3759 26.9978C49.6827 26.9978 51.043 26.0593 52.0841 24.4712H52.2493V27.625C52.2493 29.3078 51.3141 30.0874 49.7869 30.0874H42.4543V33.3085H49.718C53.7396 33.3085 55.8908 31.0627 55.8908 27.3844V12.0036H52.437ZM48.3689 23.7237C45.9674 23.7237 44.4402 22.2302 44.4402 19.2994C44.4402 16.3685 45.953 14.8719 48.3689 14.8719C50.7061 14.8719 52.2654 16.3653 52.2654 19.2994C52.2654 22.2334 50.7222 23.7237 48.3689 23.7237Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M28.2125 26.9657V18.3C28.2125 16.1793 29.5231 14.7917 31.6438 14.7917C33.6698 14.7917 34.8858 15.9627 34.8858 18.2535V26.9657H38.5V17.6776C38.5 13.9046 36.6664 11.6299 32.9207 11.6299C30.6444 11.6299 28.8846 12.6565 28.105 14.0586H27.9799V12.0036H24.5967V26.9753L28.2125 26.9657Z\" \/>\r\n\t\t\t\t\t\t\t<path d=\"M21.5423 12.0036H17.9282V26.9673H21.5423V12.0036Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\r\n\t\t\t\t\t\t<\/svg><\/span><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-link\">\r\n\t\t\t\t<a href=\"https:\/\/assets.ringcentral.com\/uk\/ebook\/the-power-of-connection.pdf\" class=\"view-all view-all-white \" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-name=\"Download the eBook\" data-dl-element=\"button\"\r\n\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Download the eBook\t\t\t\t\t<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-543152772\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t<title id=\"cta-ring-arrow-543152772\">Ring Central Logo<\/title>\r\n\t\t\t\t\t<path\r\n\t\t\t\t\t\td=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\"><\/path>\r\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\td=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\"><\/path>\r\n\t\t\t\t<\/svg><\/span><\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One simple example of how integration works is being able to make a call directly from the contact record in your CRM (e.g. Salesforce). It\u2019s also possible, when receiving a call, to pull up this contact record so you can find out which customer is calling and access their previous logs and information immediately. You can then link the call recording to this record so you can keep track of it.<\/span><\/p>\n<h2><b>Employees want simplified communications<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This use case clearly demonstrates what benefits unified communications can bring for employees \u2013 from greater simplicity and less time wasted through to improved data archiving. Moreover, individuals have developed sophisticated expectations when it comes to digital technologies. They want as much fluidity and simplicity at their workspace as they have become accustomed to in their personal lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s therefore very much in companies\u2019 interests to offer their employees a modern, connected and integrated workplace that allows them to save time by automating their workflows via business applications and communications tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t miss the next episodes!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Episode #3: <\/span><span style=\"font-weight: 400;\">How to Ensure the Security and Reliability of Your Communications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Episode #4: <\/span><span style=\"font-weight: 400;\">How to improve team collaboration and productivity with unified communications and AI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Episode #5: <\/span><span style=\"font-weight: 400;\">How to optimise your investment in your communications system<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And for those who missed\u00a0 &#8220;Simplifying your business communications&#8221; Season 1, you can watch it in full <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/optimise-communications-videos.html\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of professional tools and applications available on the market has grown considerably over recent years. However, the abundance of digital tools used on a daily basis is becoming &hellip; <a href=\"\/gb\/en\/blog\/why-integrate-your-communications-system-with-other-business-tools\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Two Minutes To Understand: Why Should You Integrate Your Communications System With Other Business Tools?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":254,"featured_media":28284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[74,288],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two Minutes To Understand: Why Should You Integrate Your Communications System With Other Business Tools? | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Integrating your communications tools with your business tools can help to limit risks significantly. In this video, we explain in just two minutes why this is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/why-integrate-your-communications-system-with-other-business-tools\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yvanie Trouilleux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Two Minutes To Understand: Why Should You Integrate Your Communications System With Other Business Tools? | RingCentral UK Blog","description":"Integrating your communications tools with your business tools can help to limit risks significantly. 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