{"id":27798,"date":"2023-11-06T09:00:11","date_gmt":"2023-11-06T09:00:11","guid":{"rendered":"\/gb\/en\/blog\/?p=27798"},"modified":"2023-11-06T09:27:36","modified_gmt":"2023-11-06T09:27:36","slug":"bt-cloud-work-pro-pharma","status":"publish","type":"post","link":"\/gb\/en\/blog\/bt-cloud-work-pro-pharma\/","title":{"rendered":"How Do BT and RingCentral Help Customers Switch to Cloud Communications?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The dawn of the hybrid work era, combined with the looming <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/pstn-switch-off-impact-business\/\"><span style=\"font-weight: 400;\">PSTN switch off<\/span><\/a><span style=\"font-weight: 400;\"> deadline, have contributed to the accelerated adoption of unified communication as a service (UCaaS). Already worth USD 47.64 billion, the global UCaaS market size is expected to expand at a compound annual growth rate of around <\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/unified-communications-as-a-service-market\"><span style=\"font-weight: 400;\">20.6%<\/span><\/a><span style=\"font-weight: 400;\"> between now and 2030.<\/span><\/p>\n<p>To meet this growing demand, BT partnered with RingCentral to create its own UCaaS product, BT Cloud Work, provided by the RingCentral platform. With professional services and end-to-end cloud migration support provided by BT. This solution has been helping BT customers move from legacy phone systems to the cloud.<\/p>\n<p><span style=\"font-weight: 400;\">Read on to hear how BT Cloud Work provided by RingCentral benefits organisations, and to hear the story of one global organisation that\u2019s made the switch, ProPharma.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Cloud Work provides each team with the ability to answer a phone call no matter what&#8217;s happening within the data centre. It enables everyone, any patient around Europe, to phone in and have their issues triaged.&#8221;\u00a0<\/span><span style=\"font-weight: 400;\">Kev Stannard; Service delivery manager, ProPharma<\/span><\/p><\/blockquote>\n<h2 id=\"benefits\"><span style=\"font-weight: 400;\">What benefits does BT Cloud Work offer?<\/span><\/h2>\n<div class=\"rc-responsive-embed\"><iframe title=\"BT Cloud Work\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/mo8wJ62NqqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">As well as moving organisations&#8217; communications over to the cloud ahead of the <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/pstn-switch-off-impact-business\/\"><span style=\"font-weight: 400;\">2025 PSTN switch off<\/span><\/a><span style=\"font-weight: 400;\">, there are many other benefits to migrating to BT Cloud Work.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Work from anywhere on any device <\/b><span style=\"font-weight: 400;\">\u2013 With around <\/span><a href=\"https:\/\/www.ons.gov.uk\/employmentandlabourmarket\/peopleinwork\/employmentandemployeetypes\/articles\/characteristicsofhomeworkersgreatbritain\/september2022tojanuary2023\"><span style=\"font-weight: 400;\">40% of working adults<\/span><\/a><span style=\"font-weight: 400;\"> now regularly working from home, it pays to have a unified communications system that you can access wherever you are, from any device. Ensure your employees can collaborate effectively with colleagues and customers over phone, video, or instant messaging. <\/span><\/li>\n<li aria-level=\"1\"><b>Save time and focus on your core business<\/b> \u2013 BT can manage the day-to-day maintenance for you, so you can free up time for activities that add more value. You won\u2019t lose control though, since BT Cloud Work comes with robust and easy-to-use admin controls for things like adding new users.<\/li>\n<li aria-level=\"1\"><b>Save money by bundling IT projects <\/b><span style=\"font-weight: 400;\">\u2013 If you are doing multiple upgrades at once, you can save money. You\u2019ll gain access to 30-40 experts and BT Professional services will plan your digital transformation project from end to end.<\/span><\/li>\n<li aria-level=\"1\"><b>Simplify vendor management<\/b><span style=\"font-weight: 400;\"> \u2013 Vendor management is outsourced to BT so you\u2019ll only need to communicate with them when there\u2019s an issue, rather than multiple providers.<\/span><\/li>\n<li aria-level=\"1\"><b>Strengthen security<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/technology\/security.html#ring-off-uk\"><span style=\"font-weight: 400;\">RingCentral has a highly regarded 7-layer application security architecture<\/span><\/a><span style=\"font-weight: 400;\"> built in, and BT can offer network security add ons to keep your digital commerce extra-safe. On top of this, Cloud Work also encrypts your calls.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Get proactive maintenance <\/b><span style=\"font-weight: 400;\">\u2013 You\u2019ll get automatic updates every 12 weeks with new features, enhancements, bug fixes and tools so you never have to worry about manually managing your communications tech stack again. And with a fully managed IT model, reliability, speed and security are all taken care of too.<\/span><\/li>\n<\/ul>\n<h2 id=\"propharma\"><span style=\"font-weight: 400;\">How did ProPharma turn service and support around?<\/span><\/h2>\n<p><a href=\"https:\/\/www.propharmagroup.com\/\"><span style=\"font-weight: 400;\">ProPharma<\/span><\/a><span style=\"font-weight: 400;\"> is the leading global provider of regulatory, clinical, and compliance services for the life sciences industry. It\u2019s a complex business, but one aspect of its work is operating a call centre that provides crucial medication advice \u2013 the number you\u2019ll find on the information sheet that comes with all medication. So if a patient or clinician rings ProPharma for advice, it\u2019s critical that its phone system doesn\u2019t fail.<\/span><\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"ProPharma Case Study | BT Business\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fwkZLJwR4v4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\">The challenge<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Located in rural North Yorkshire, this call centre was previously delivered on ISDN30, a high-performance cable connection. But if that cable got damaged, it would bring down the whole service. There was no disaster recovery system in place and limited backup. Calls could be rerouted to someone\u2019s mobile, but that meant only one call per person could be dealt with at a time, and ProPharma usually deals with several hundred calls per hour.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The solution<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Recognising they needed a better business continuity system \u2013 as well as greater flexibility for a growing and increasingly remote workforce \u2013 they chose to switch to BT Cloud Work. This operates alongside ProPharma\u2019s existing SIP (Session Initiation Protocol) line. So when a call doesn&#8217;t get answered or doesn&#8217;t connect, it\u2019s automatically diverted to Cloud Work. Through the Cloud Work app, call handlers can then access the same collaboration tools and call management features, no matter where, or on what device, they\u2019re working.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since transitioning to BT Cloud Work, ProPharma have had three critical outages, and each time, Cloud Work has ensured there was no drop in service. The mobile app has also meant staff can provide a reliable out-of-hours service, and can work remotely without needing to have a business mobile phone. Managers now have visibility of the whole system and can easily route calls, add people to teams, and see where problems are on the network.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cIt&#8217;s far more flexible and agile, and we can respond far quicker for a better customer experience.\u201d<\/span><span style=\"font-weight: 400;\">\u2013 Kev Stannard, Service delivery manager, ProPharma. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If, like ProPharma, you\u2019re ready to strengthen your communications resilience and enable productive, flexible working for your employees, you can <\/span><a href=\"https:\/\/youtu.be\/mo8wJ62NqqY\"><span style=\"font-weight: 400;\">find out more about BT Cloud Work here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dawn of the hybrid work era, combined with the looming PSTN switch off deadline, have contributed to the accelerated adoption of unified communication as a service (UCaaS). Already worth &hellip; <a href=\"\/gb\/en\/blog\/bt-cloud-work-pro-pharma\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How Do BT and RingCentral Help Customers Switch to Cloud Communications?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":256,"featured_media":27799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[74,174],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do BT and RingCentral Help Customers Switch to Cloud Communications? | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"How does BT Cloud Work provided by RingCentral benefit organisations? 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She has served as a Head of Marketing for International Service Providers at RingCentral since March 2021. Prior to that, Beatriz held multiple positions at Vodafone, including Head of Product Marketing &amp; Portfolio, CMO Office or Digital Marketing Transformation Lead.","url":"\/gb\/en\/blog\/author\/beatriz-aunon\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/27798"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/256"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=27798"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/27798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/27799"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=27798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=27798"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=27798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}