{"id":27581,"date":"2023-10-05T09:30:24","date_gmt":"2023-10-05T08:30:24","guid":{"rendered":"\/gb\/en\/blog\/?p=27581"},"modified":"2025-10-24T17:59:13","modified_gmt":"2025-10-24T16:59:13","slug":"webinar-best-practice","status":"publish","type":"post","link":"\/gb\/en\/blog\/webinar-best-practice\/","title":{"rendered":"6 Webinar Best Practices To Level Up Your Presentations"},"content":{"rendered":"<p>Webinars are on the rise as remote and hybrid work continue to flourish, and following <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/webinar.html\">webinar<\/a> best practices has become a necessity. As people get more familiar with these virtual presentations, their expectations for performance and creativity increase.<\/p>\n<p>Audience expectations put more pressure on hosts to develop impactful presentations and formats on topics of interest. There is a lot of work that goes into\u00a0<b><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/how-to-host-webinars\" data-dl-name=\"creating a successful webinar\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">creating a successful webinar<\/a>.<\/b>\u00a0Here we have broken down some best practices to ensure your webinar is a success.<\/p>\n<p>Today, we\u2019ll share these webinar best practices:<\/p>\n<ol>\n<li>Select the right webinar platform<\/li>\n<li>Promote your webinar<\/li>\n<li>Schedule your webinar properly<\/li>\n<li>Include a Q&amp;A session<\/li>\n<li>Practice your webinar beforehand<\/li>\n<li>Engage with webinar participants<\/li>\n<\/ol>\n<h2 id=\"select\" class=\"heading h2\">1. Select the right webinar platform<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54365\" src=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/OG-Image-RingCentral-Webinar-blog.gif\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p>\n<p>A lot of webinar best practices can be handled by one choice: the platform you use to run your webinar!<\/p>\n<p>There are a lot of options on the market today when it comes to webinar technology, so take the time to explore what\u2019s available.<\/p>\n<h3 class=\"heading h3\">What to look for in a webinar platform<\/h3>\n<p>Overall, it\u2019s good to look for a webinar platform that offers:<\/p>\n<ul>\n<li>Ease of use for webinar creators<\/li>\n<li>A simple interface that allows participants of all tech levels to join and participate<\/li>\n<li>Engagement tools like comments, Q&amp;A, polls, and more<\/li>\n<li>Calendar synching for easy scheduling<\/li>\n<li>Follow-up tools to keep the conversation going<\/li>\n<li>\u2026and a price tag that\u2019s within your budget!<\/li>\n<\/ul>\n<p><strong>Fun fact:\u00a0<\/strong>RingCentral Webinar is\u00a0<em><b>50% cheaper<\/b><\/em><em><strong>\u00a0than the leading webinar competitor\u2026\u00a0<\/strong><\/em>and it offers all the above and more!\u00a0<a href=\"https:\/\/www.ringcentral.com\/gb\/en\/webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\" data-dl-name=\"Check out RingCentral Webinar here\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\"><strong>Check out RingCentral Webinar here<\/strong><\/a>\u00a0or watch this short video:<\/p>\n<div class=\"rc-responsive-embed\"><iframe title=\"RingCentral Webinar: The Easiest Webinar Solution\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/vPKsJibL3kU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2 id=\"promote\" class=\"heading h2\">2. Promote your webinar<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54772\" src=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2023\/07\/Automated_emails_960.gif\" alt=\"Webinar best practices - automate emails for webinar reminders\" width=\"960\" height=\"540\" \/><\/p>\n<p>All the time and effort that goes into preparing a webinar is wasted if you don\u2019t get the audience you want. Start promoting your webinar about a month before it is set to take place.<\/p>\n<h3 class=\"heading h3\">Channels to promote your webinar<\/h3>\n<p>There are a number of channels through which to promote webinars, including:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Your website or blog.<\/b>\u00a0Have a regular place where you identify scheduled events so people know where to look. A blog post can highlight the upcoming topic and its importance.<\/li>\n<li aria-level=\"1\"><b>Email contact lists.<\/b>\u00a0Send messages to existing contacts and invite people to join your contact list for updates and reminders. Text messaging lists are an option as well.<\/li>\n<li aria-level=\"1\"><b>Social media.\u00a0<\/b>Announce your events and send daily reminders via your owned channels. If you use panelists for webinars, they can share your posts on their channels to extend the reach.<\/li>\n<li aria-level=\"1\"><b>Virtual communities.\u00a0<\/b>Depending on your organisation, it is likely there are virtual communities related to what you do. People in these communities are naturally interested if your events are relevant.<\/li>\n<li aria-level=\"1\"><b>Digital banner\/search ads.<\/b> If your contact lists are limited or you want to expand your reach, digital ads allow you to target particular demographics.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\r\n\t\r\n\t<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\r\n\t\t<div class=\"rc-post-content-cta-columns\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2023\/10\/QA-interact-with-audience-gif.gif\" class=\"responsive-image\" alt=\"QA interact with audience gif-847\" \/>\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<div class=\"headline-copy\" style=\"text-align:left;\">Follow these steps to choose the right webinar software for your business<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"rc-post-content-cta-footer\">\r\n\t\t\t<div class=\"bottom-cta-logo-container\">\r\n\t\t\t\t<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-570884510\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-570884510\">Ring Central Logo<\/title>\r\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M100.161 26.9657V18.3C100.161 16.1793 101.472 14.7917 103.589 14.7917C105.615 14.7917 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clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\r\n\t\t\t\t\t\t<\/svg><\/span><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-link\">\r\n\t\t\t\t<a href=\"https:\/\/assets.ringcentral.com\/uk\/ebook\/choose-the-right-webinar-software-uk.pdf\" class=\"view-all view-all-brown\" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-name=\"Download the eBook\" data-dl-element=\"button\"\r\n\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Download the eBook\t\t\t\t\t<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-570884510\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t<title id=\"cta-ring-arrow-570884510\">Ring Central Logo<\/title>\r\n\t\t\t\t\t<path\r\n\t\t\t\t\t\td=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\"><\/path>\r\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\td=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\"><\/path>\r\n\t\t\t\t<\/svg><\/span><\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<\/span><\/p>\n<h2 id=\"schedule\" class=\"heading h2\">3. Schedule your webinar\u00a0 properly<\/h2>\n<p><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/webinar-statistics\/\" data-dl-name=\"Webinar statistics\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">Webinar statistics<\/a>\u00a0show that Wednesday and Thursday are the best days to host a webinar. However, the ideal days and times for your audience may vary.<\/p>\n<h3 class=\"heading h3\">What to consider when scheduling a webinar<\/h3>\n<p>As you look for ideal times to schedule, considering the following:<\/p>\n<ul>\n<li aria-level=\"1\"><b>When your audience is available.\u00a0<\/b>Conduct surveys to find out what days\/times are more desirable for your audience when possible.<\/li>\n<li aria-level=\"1\"><b>When panelists\/presenters are available.<\/b>\u00a0You also need times that work for the ideal presenters and panelists on a given topic.<\/li>\n<li aria-level=\"1\"><b>What your engagement data reveals.<\/b>\u00a0Top web conferencing solutions like RingCentral have powerful post-webinar engagement insights you can use to evaluate results for different days\/times.<\/li>\n<\/ul>\n<p>It also helps to\u00a0<strong>make it easy for panelists and guests to add the webinar to their personal calendars.\u00a0<\/strong>A tool like\u00a0<a href=\"https:\/\/www.ringcentral.com\/webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\" data-dl-name=\"RingCentral Webinar\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">RingCentral Webinar<\/a>\u00a0syncs with popular calendars and guests can choose to send an invite to themselves for safe keeping.<\/p>\n<h2 id=\"include\" class=\"heading h2\">4. Include a Q&amp;A session in your webinar<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-51372\" src=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2022\/03\/webinar-QA.gif\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p>A Q&amp;A session at the end of your webinar is important for engagement, especially for B2B. Let the audience know early that there will be a time for questions at the end so they can think ahead and you can keep the webinar on track.<\/p>\n<p>Q&amp;A sessions allow audience members to draw out relevant information that wasn\u2019t included or to clarify certain items. To get the ball rolling, plan ahead with some frequently asked questions that might inspire people to jump in or ask follow-up questions.<\/p>\n<h2 id=\"practice\" class=\"heading h2\">5. Practice your webinar ahead of time<\/h2>\n<p>Webinars have more moving parts than a conventional in-person presentation or seminar. Therefore, it is important to practice your presentation or format, including any technology transitions.<\/p>\n<p>Set up your\u00a0webinar recording\u00a0and time how long your webinar takes to complete. This helps you feel ready for the actual day. It also allows you to add or remove topics or activities to fit the scheduled time.<\/p>\n<p>Be sure to think up potential questions your attendees might have, too, so you\u2019re ready to answer them in real time!<\/p>\n<h2 id=\"engage\" class=\"heading h2\">6. Engage with your audience<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53597\" src=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2022\/11\/RingCentral-Webinar-polling.gif\" alt=\"Taking a poll during a webinar\" width=\"600\" height=\"387\" \/><\/p>\n<p>Audience engagement is important to webinar success. Members are more interested and attentive when they are \u201con the ready\u201d to participate.<\/p>\n<p>Q&amp;A sessions aren\u2019t the only effective way to interact with the audience. Other options include polls, breakout rooms, and chat-directed questions. All of these features are available through RingCentral. Track insight data to hone the most successful methods for your audience.<\/p>\n<h3 class=\"heading h3\">Tips to make your webinar more interactive and engaging<\/h3>\n<p>A\u00a0<a href=\"https:\/\/memo.thevendry.com\/how-to-host-a-virtual-event\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-dl-name=\"successful webinar\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">successful webinar<\/a>\u00a0requires active engagement from your participants. There are many ways to keep your audience engaged, no matter the type of webinar.\u00a0 Here are some of our favorites.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Use visuals.\u00a0<\/b>Virtual presentations can come through as very monotonous without the support of visuals (charts, graphs, pictures). Effective visuals help retain participant interest.<\/li>\n<li aria-level=\"1\"><b>Conduct ice breakers.<\/b> Web conferencing faces more barriers to personalisation than in-person seminars. Ice breakers make participants comfortable and help them acclimate to the digital environment.<\/li>\n<li aria-level=\"1\"><b>Allow for chats.\u00a0<\/b>Chats allow people to present questions spontaneously and engage with the group on topics of interest. They are often a way for collective expansion of key points of discussion.<\/li>\n<li aria-level=\"1\"><b>Create breakout rooms.<\/b>\u00a0It is hard for audience members to interact in a large group setting. Breakouts allow for more interaction for all participants.<\/li>\n<li aria-level=\"1\"><b>Have live polls.<\/b>\u00a0Invite feedback at key points in the webinar and increase audience attentiveness with periodic polls.<\/li>\n<li aria-level=\"1\"><b>Allow for Q&amp;A.<\/b>\u00a0Q&amp;A sessions are one of the most effective ways to promote engagement. They also demonstrate to your audience that you have genuine interest in their perspective.<\/li>\n<\/ul>\n<h2 class=\"heading h2\">Webinar best practices: You\u2019re on your way to better presentations!<\/h2>\n<p>As long as you follow\u00a0best practices for webinars, you should reap the benefits that hosting a webinar can produce.<\/p>\n<p>And if you\u2019re looking for an easy-to-use, affordable solution for running webinars, don\u2019t miss\u00a0<a href=\"https:\/\/www.ringcentral.com\/gb\/en\/webinar.html\" target=\"_blank\" rel=\"noreferrer noopener\" data-dl-name=\"RingCentral Webinar\" data-dl-element=\"link\" data-dl-additional-info=\"post content link\">RingCentral Webinar<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinars are on the rise as remote and hybrid work continue to flourish, and following webinar best practices has become a necessity. As people get more familiar with these virtual &hellip; <a href=\"\/gb\/en\/blog\/webinar-best-practice\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;6 Webinar Best Practices To Level Up Your Presentations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":130,"featured_media":27570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[54,301],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Webinar Best Practices To Level Up Your Presentations | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"View this guide to webinar best practices. Learn how to optimise webinars and run strategies that drive better engagement and conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/webinar-best-practice\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Clayton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Webinar Best Practices To Level Up Your Presentations | RingCentral UK Blog","description":"View this guide to webinar best practices. 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