{"id":27527,"date":"2023-11-03T09:00:08","date_gmt":"2023-11-03T09:00:08","guid":{"rendered":"\/gb\/en\/blog\/?p=27527"},"modified":"2024-10-29T15:11:27","modified_gmt":"2024-10-29T15:11:27","slug":"how-local-government-communicates","status":"publish","type":"post","link":"\/gb\/en\/blog\/how-local-government-communicates\/","title":{"rendered":"Crystallising Council Communications: Exploring How Local Governments Communicate"},"content":{"rendered":"<p class=\"p1\">England\u2019s Local Governments are currently facing economic turmoil. It has recently been reported that there is a <a href=\"https:\/\/www.theguardian.com\/politics\/2023\/jul\/04\/local-councils-england-risk-insolvency-funding-black-hole\"><span class=\"s1\">\u00a33bn funding black hole<\/span><\/a> caused by inflationary costs and soaring demand for services. This black hole puts pressure on Local governments to modernise and make their processes more efficient. During these times of economic hardship, citizens need direct access to local services, and council communications, both internally, and externally, need to be clearer and more streamlined.<\/p>\n\r\n\t\r\n\t<div class=\"rc-post-content-cta rc-post-content-cta_green\">\r\n\t\t<div class=\"rc-post-content-cta-columns\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1281\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/09\/call-centre-agent3.jpg\" class=\"responsive-image\" alt=\"Call centre agent speaking with a customer\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/09\/call-centre-agent3.jpg 1920w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/09\/call-centre-agent3-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/09\/call-centre-agent3-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/09\/call-centre-agent3-768x512.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/09\/call-centre-agent3-1536x1025.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<div class=\"headline-copy\" style=\"text-align:left;\">How can innovative communications technology help local authorities?<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"rc-post-content-cta-footer\">\r\n\t\t\t<div class=\"bottom-cta-logo-container\">\r\n\t\t\t\t<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1698255230\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1698255230\">Ring Central Logo<\/title>\r\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 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14.6377 90.6258 15.9787 90.7204 17.8492H82.99C83.3317 15.9483 84.4834 14.6377 86.8544 14.6377Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M68.631 27.3732C74.0243 27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 12.1191H77.7973C77.2037 7.6756 74.1943 4.7865 68.631 4.7865C62.6459 4.7865 58.313 8.96375 58.313 16.0927C58.313 23.2216 62.6459 27.3988 68.631 27.3988V27.3732Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M52.437 12.0036V14.0569H52.2654C51.4553 12.6244 49.7725 11.6282 47.3759 11.6282C43.8676 11.6282 40.7057 14.4034 40.7057 19.2978C40.7057 24.1921 43.8226 26.9978 47.3759 26.9978C49.6827 26.9978 51.043 26.0593 52.0841 24.4712H52.2493V27.625C52.2493 29.3078 51.3141 30.0874 49.7869 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clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\r\n\t\t\t\t\t\t<\/svg><\/span><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-link\">\r\n\t\t\t\t<a href=\"https:\/\/assets.ringcentral.com\/uk\/whitepaper\/local-government-2023.pdf\" class=\"view-all view-all-white \" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-name=\"Download whitepaper\" data-dl-element=\"button\"\r\n\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Download whitepaper\t\t\t\t\t<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1698255230\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t<title id=\"cta-ring-arrow-1698255230\">Ring Central Logo<\/title>\r\n\t\t\t\t\t<path\r\n\t\t\t\t\t\td=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\"><\/path>\r\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\td=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\"><\/path>\r\n\t\t\t\t<\/svg><\/span><\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\n<h2 id=\"striving\" class=\"p3\"><b>Striving for Excellence\u00a0<\/b><\/h2>\n<p class=\"p1\">RingCentral, in collaboration with GovNewsDirect, recently conducted a wide-reaching survey to gain a deeper understanding of how public sector organisations are making use of the latest communications technology. The survey found that there is an overwhelming appetite for the adoption of modern communication solutions within local government.<\/p>\n<p class=\"p1\">At present, 54% of local government respondents rated their internal communication tools as \u2018good\u2019, while 48% also rated the communication tools they used with service users as \u2019good\u2019. Less than 20% of respondents rated the communication tools as \u2018Excellent\u2019. This demonstrates that there is definitely room for improvement in how local governments currently use their communications channels. \u2018Good\u2019 is, unfortunately, not good enough in the face of the economic pressures local governments currently face.<\/p>\n<p class=\"p1\">Across the country, local authorities have been united in the desire to promote a digital first agenda. HM Government has launched strategies and roadmaps such as the landmark <a href=\"https:\/\/www.gov.uk\/government\/publications\/organising-for-digital-delivery\/organising-for-digital-delivery\"><span class=\"s1\">Organising for Digital Delivery<\/span><\/a> and <a href=\"https:\/\/www.gov.uk\/government\/publications\/roadmap-for-digital-and-data-2022-to-2025\/transforming-for-a-digital-future-2022-to-2025-roadmap-for-digital-and-data\"><span class=\"s1\">Transforming for a Digital Future<\/span><\/a>.<sup>\u00a0 <\/sup>These aim to build strong foundations for digital transformation across the public sector, but in order to meet the objectives of these strategies, public sector organisations must continue to strive for excellence.\u00a0 How then do local governments progress and adopt digitally focused, forward-thinking communications processes?<\/p>\n<h2 id=\"council\" class=\"p3\"><b>Crystallising Council Communications<\/b><\/h2>\n<p class=\"p1\">Our new whitepaper addresses the need for this modernisation in local government communications. It delves deeper into the survey\u2019s key findings and maps out how solutions, such as cloud-telephony, can revolutionise local government services. The white paper explores:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">The economic hardships currently facing local governments<\/li>\n<li class=\"li1\">How communication solutions are currently being used in local governments<\/li>\n<li class=\"li1\">The need for a digital first approach to public services<\/li>\n<li class=\"li1\">The use of the Local Government Digitalisation Almanac<\/li>\n<li class=\"li1\">A breakdown of the progress of digitalisation in local government<\/li>\n<li class=\"li1\">The benefits of using AI-based solutions, such as chat-bots<\/li>\n<li class=\"li1\">The benefits of adopting cloud-based telephony<\/li>\n<li class=\"li1\">Concrete learnings from a local authority case study<\/li>\n<\/ul>\n<p class=\"p1\">The exploration of these topics demonstrates how local governments could go from \u2018good\u2019 to \u2018excellent\u2019 simply by moving away from more traditional forms of communication and adopting purpose-built cloud-telephony solutions.\u00a0 To truly work in step with HM Government\u2019s plans for digital public services, local governments must learn from one another and continue to adapt in trying times.<\/p>\n<p class=\"p1\">\u00a0\r\n\t\r\n\t<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\r\n\t\t<div class=\"rc-post-content-cta-columns\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" width=\"541\" height=\"748\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2023\/09\/Public-Sector-report.jpg\" class=\"responsive-image\" alt=\"Public Sector report-253\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2023\/09\/Public-Sector-report.jpg 541w, \/gb\/en\/blog\/wp-content\/uploads\/2023\/09\/Public-Sector-report-217x300.jpg 217w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<div class=\"headline-copy\" style=\"text-align:left;\">Want to discover more about the state of public sector communications? <\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"rc-post-content-cta-footer\">\r\n\t\t\t<div class=\"bottom-cta-logo-container\">\r\n\t\t\t\t<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1224055009\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1224055009\">Ring Central Logo<\/title>\r\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 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It has recently been reported that there is a \u00a33bn funding black hole caused by inflationary costs and soaring demand for services. &hellip; <a href=\"\/gb\/en\/blog\/how-local-government-communicates\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Crystallising Council Communications: Exploring How Local Governments Communicate&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":10805,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,299,3],"tags":[88,54],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crystallising Council Communications: Exploring How Local Governments Communicate | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Our new whitepaper addresses the need for modernisation in local government communications. 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