{"id":23234,"date":"2022-04-14T10:00:26","date_gmt":"2022-04-14T09:00:26","guid":{"rendered":"\/gb\/en\/blog\/?p=23234"},"modified":"2022-06-10T12:46:00","modified_gmt":"2022-06-10T11:46:00","slug":"cost-effective-voip-service","status":"publish","type":"post","link":"\/gb\/en\/blog\/cost-effective-voip-service\/","title":{"rendered":"Cost Effective VoIP Service: How To Choose the Best One"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More and more companies are turning to <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/features\/voip\/overview.html\">VoIP<\/a> for their business communication needs. By 2020, the VoIP market was worth over <\/span><strong><a href=\"https:\/\/www.gminsights.com\/industry-analysis\/voice-over-internet-protocol-voip-market\">$30 billion<\/a><\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> and it could reach <\/span><strong><a href=\"https:\/\/www.gminsights.com\/industry-analysis\/voice-over-internet-protocol-voip-market\">$95 billion<\/a><\/strong><span style=\"font-weight: 400;\"> by 2027. VoIP telephony is affordable and scalable, making it perfect for small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because VoIP doesn\u2019t depend on a physical location, it\u2019s ideal for remote working. Teams can reach customers all over the world and collaborate on projects from anywhere, or in the office. For instance, <\/span><strong><a href=\"https:\/\/www.business.org\/services\/phone\/best-business-voip-providers\/\">64%<\/a><\/strong><span style=\"font-weight: 400;\"><strong> o<\/strong>f small businesses added VoIP in 2020, and <\/span><strong><a href=\"https:\/\/www.business.org\/services\/phone\/best-business-voip-providers\/\">85%<\/a><\/strong><span style=\"font-weight: 400;\"> said it made their teams more connected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so many VoIP providers to choose from, how do you know you\u2019re getting the best deal? In this article, we&#8217;ll look at how to choose the best VoIP service provider for your business.<\/span><\/p>\n<h2><strong>What is VoIP?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">VoIP stands for Voice over Internet Protocol. VoIP calls (sometimes known as WiFi calls) are phone or video calls made over the internet. All you need is a broadband internet connection and a device that can connect to it, like a PC or mobile phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most <a href=\"\/gb\/en\/blog\/voip-phones\/\">VoIP phone<\/a> service providers offer a desktop or mobile app. These apps work on a range of devices, including PC, Mac, iOS and Android. VoIP comes with a range of standard and advanced features, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audio and video conferencing<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voicemail<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call recording, forwarding and monitoring<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced call routing<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration with CRM software<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time call tracking<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Auto-attendant software\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-hold music and messaging<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some businesses also add specialist hardware like a PC handset to make their system more efficient.<\/span><\/p>\n<h3><strong>VoIP vs landline<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The main downside of using VoIP as your business phone system is its reliance on the internet. If the internet goes down, so too does your ability to use your VoIP service. VoIP can also be more vulnerable to spam calls than a traditional phone service. Luckily, VoIP providers like RingCentral come with caller ID, call blocking and advanced security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A major benefit of a VoIP phone system is its cost. VoIP can be as much as <\/span><strong><a href=\"https:\/\/www.multicominc.com\/voip-cold-hard-voip-facts\/\">50%<\/a><\/strong><span style=\"font-weight: 400;\"> to <\/span><strong><a href=\"https:\/\/www.multicominc.com\/voip-cold-hard-voip-facts\/\">75%<\/a><\/strong><span style=\"font-weight: 400;\"> cheaper than a landline. This is especially true for businesses that make lots of international calls and switching to VoIP may lower the cost of local phone calls by up to <\/span><strong><a href=\"https:\/\/www.multicominc.com\/voip-cold-hard-voip-facts\/\">40%<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23246\" aria-describedby=\"caption-attachment-23246\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23246 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-business-owners-switching-to-VoIP-640x347.jpg\" alt=\"Why business owners switching to VoIP\" width=\"640\" height=\"347\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-business-owners-switching-to-VoIP-640x347.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-business-owners-switching-to-VoIP-300x163.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-business-owners-switching-to-VoIP.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-23246\" class=\"wp-caption-text\"><a href=\"https:\/\/www.business.org\/services\/phone\/best-business-voip-providers\/\">Image source<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Other benefits of VoIP are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibility<\/b><span style=\"font-weight: 400;\">. You can access your VoIP phone in the office or at home. In fact, flexible working is why <\/span><strong><a href=\"https:\/\/www.business.org\/services\/phone\/best-business-voip-providers\/\">40%<\/a><\/strong><span style=\"font-weight: 400;\"> of small businesses switch to VoIP.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability<\/b><span style=\"font-weight: 400;\">. You can add new users without expensive hardware, so it&#8217;s easy to scale your VoIP system as your business grows.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced features<\/b><span style=\"font-weight: 400;\">. Such as call forwarding, conference calling and other features not available with a traditional phone.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplicity<\/b><span style=\"font-weight: 400;\">. <\/span><strong><a href=\"https:\/\/www.business.org\/services\/phone\/best-business-voip-providers\/\">55%<\/a><\/strong><span style=\"font-weight: 400;\"> of small businesses switch to VoIP to simplify communications at their business. Most VoIP providers let you keep your existing phone number.<\/span><\/li>\n<\/ul>\n<h2><strong>How does VoIP work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A VoIP phone performs more functions than a traditional phone system. With VoIP, you can make phone calls and access advanced features. Instead of connecting calls by switching circuits, VoIP systems convert audio into digital signals. These signals are sent as small data packets over an IP network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calling a VoIP phone number involves the same steps as calling a landline or mobile number. Businesses can have a <\/span><strong><a href=\"\/gb\/en\/blog\/ringcentral-answers\/toll-free-number\/\">freephone number<\/a><\/strong><span style=\"font-weight: 400;\"> to connect with customers all over the world. The only difference is that a VoIP number isn\u2019t linked to a phone line or SIM card, but to a user account.<\/span><\/p>\n<h2><strong>How to select the best cheap VoIP service provider<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When choosing a VoIP service provider, you need to know what your business needs are. Once you\u2019ve found VoIP providers that can meet those needs, there\u2019s a range of factors to consider.<\/span><\/p>\n<h3><strong>The price<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses need a VoIP provider that offers a balance between cost and features. There is a load of free VoIP services like Skype and Microsoft Teams. But these free services are also basic plans, so are best for personal rather than business use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid services range from low-cost to high-end, and are usually priced per user. So, if you have a large team, you\u2019ll have to pay more. You\u2019ll also have to pay extra for advanced features and international calls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing includes setup costs, maintenance costs and the cost of upgrades and training. These costs vary between providers, so you should look into them before choosing a service.<\/span><\/p>\n<h3><strong>Reliability and VoIP call quality<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Cost isn\u2019t the only factor to consider when choosing a VoIP service provider. You also need to look at VoIP call quality and reliability. Some providers prioritise call quality, while others prioritise speed. Good VoIP providers give you a trial period, so you can see if their priorities match yours.<\/span><\/p>\n<figure id=\"attachment_23240\" aria-describedby=\"caption-attachment-23240\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23240 size-full\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Reasons-why-businesses-purchase-VoIP.png\" alt=\"The reasons why businesses purchase VoIP\" width=\"1536\" height=\"864\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Reasons-why-businesses-purchase-VoIP.png 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Reasons-why-businesses-purchase-VoIP-300x169.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Reasons-why-businesses-purchase-VoIP-640x360.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Reasons-why-businesses-purchase-VoIP-768x432.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Reasons-why-businesses-purchase-VoIP-250x140.png 250w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-23240\" class=\"wp-caption-text\"><a href=\"https:\/\/novocall.co\/blog\/voip-statistics\/\">Image source<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Also, you should look at how reliable the VoIP service is. Does the provider have a backup plan in case of disasters or outages? What happens if your service goes down? If you find yourself in such a situation, RingCentral comes with 24\/7 customer support and redundant data centres.<\/span><\/p>\n<h3><strong>Ease of VoIP setup<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s best to choose a VoIP provider with a simple setup process. For example, you can activate the RingCentral VoIP in minutes. Setting up a softphone app is a good option as it lets you make and receive calls on your devices immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to think about whether you can complete the setup and activation yourself. After all, paying for a specialist engineer or extra hardware adds to your costs.<\/span><\/p>\n<h3><strong>Customer reviews<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A great way to assess the quality of a VoIP service provider is to look at <\/span><strong><a href=\"https:\/\/rcbloguk.wpengine.com\/gb\/en\/blog\/customer-reviews-examples-and-strategies-to-get-more-reviews\/\">customer reviews<\/a><\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> After all, you don\u2019t want to choose a cheap provider if lots of people complain about them. So, look at online review sites and social media. There are also blogs and websites that compare the top VoIP providers. You could also talk to other business owners who already use VoIP about what their provider is like.\u00a0<\/span><\/p>\n<h3><strong>Easy scalability for your business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re a business that\u2019s just starting out, you should think about how scalable your VoIP service is. How easy is it to add new mobile devices or users? Does the provider have an online dashboard? An online dashboard means you can add a new user or functionality with just a click.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23244\" aria-describedby=\"caption-attachment-23244\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23244 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-Contact-Centres-Adopting-VoIP-Phone-Systems-640x360.png\" alt=\"Why Contact Centres Adopting VoIP Phone Systems\" width=\"640\" height=\"360\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-Contact-Centres-Adopting-VoIP-Phone-Systems-640x360.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-Contact-Centres-Adopting-VoIP-Phone-Systems-300x169.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-Contact-Centres-Adopting-VoIP-Phone-Systems-768x432.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-Contact-Centres-Adopting-VoIP-Phone-Systems-250x140.png 250w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/04\/Why-Contact-Centres-Adopting-VoIP-Phone-Systems.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-23244\" class=\"wp-caption-text\"><a href=\"https:\/\/www.babelforce.com\/blog\/inbound-call-center\/5-reasons-call-centers-are-adopting-ip-phone-systems\/\">Image source<\/a><\/figcaption><\/figure>\n<h3><strong>VoIP phones &amp; PBX compatibility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Private Branch Exchange (PBX) systems connect desk phones within one internal network. How easy is it to integrate new VoIP solutions with existing PBX services? VoIP providers like RingCentral provide cloud-based PBX systems, but other providers may have different solutions. Choose a provider that lets you manage all your services in one unified portal.<\/span><\/p>\n<h2><strong>RingCentral as your cost effective VoIP service provider<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral is a great all-round option and provides the following popular business VoIP features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated phone and messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaboration tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A company directory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call forwarding, recording and routing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration with popular CRM tools like Salesforce\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Benefits of Using RingCentral<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are many benefits of choosing RingCentral over other VoIP providers. One benefit is the lower price. For instance, its Essentials plan is priced at only \u00a37.99 per user\/month. This plan comes with messaging, document sharing, and 24\/7 customer support, so it&#8217;s great for a small business. There are also Standard, Premium and Ultimate <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/office\/plansandpricing.html\"><span style=\"font-weight: 400;\">pricing plans<\/span><\/a><span style=\"font-weight: 400;\"> that include unlimited calling and other advanced features.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Company<\/b><\/td>\n<td><b>Starting Price<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">RingCentral<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a37.99 per user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Vonage<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a39 per user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8&#215;8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a310 per user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dialpad\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a312 per user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ooma<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$19.95 (\u00a314.74) per user\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Microsoft\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a313.56 per user\/month<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The scalability of RingCentral\u2019s VoIP systems is another benefit. Using an API, you can scale RingCentral\u2019s VoIP services into a unified communications system. There, you can manage all your advanced features and services. The 99.999% uptime means you don\u2019t have to worry about outages disrupting your work day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is compatible with all your devices, so whether you&#8217;re home in the UK or away in Australia, you can access its services. All you need is an internet connection.<\/span><\/p>\n<h2><strong>Lower cost doesn&#8217;t mean nasty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">VoIP systems have many advantages over traditional phone systems. But how do you choose the best cheap VoIP provider? You should only look at price, of course, but also factors like call quality and scalability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is an example of a VoIP provider that gives great service at an affordable price. But whichever provider you choose, make sure you get all the benefits of VoIP for your business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more companies are turning to VoIP for their business communication needs. By 2020, the VoIP market was worth over $30 billion, and it could reach $95 billion by &hellip; <a href=\"\/gb\/en\/blog\/cost-effective-voip-service\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Cost Effective VoIP Service: How To Choose the Best One&#8221;<\/span><\/a><\/p>\n","protected":false},"author":130,"featured_media":23762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-use-case.php","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost Effective VoIP Service - How to Choose The Best One | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Choosing a cost effective voIP service is no easy game. Ring Central discusses how to pick the right voIP provider to ensure smooth telephony functions for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/cost-effective-voip-service\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Clayton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cost Effective VoIP Service - How to Choose The Best One | RingCentral UK Blog","description":"Choosing a cost effective voIP service is no easy game. Ring Central discusses how to pick the right voIP provider to ensure smooth telephony functions for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/cost-effective-voip-service\/","twitter_misc":{"Written by":"Samantha Clayton","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/cost-effective-voip-service\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/cost-effective-voip-service\/"},"author":{"name":"Samantha Clayton","@id":"\/gb\/en\/blog\/#\/schema\/person\/f5e7b51c5870a1f2e6f07368d605e574"},"headline":"Cost Effective VoIP Service: How To Choose the Best One","datePublished":"2022-04-14T09:00:26+00:00","dateModified":"2022-06-10T11:46:00+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/cost-effective-voip-service\/"},"wordCount":1429,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - Collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/cost-effective-voip-service\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/cost-effective-voip-service\/","url":":\/gb\/en\/blog\/cost-effective-voip-service\/","name":"Cost Effective VoIP Service - How to Choose The Best One | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2022-04-14T09:00:26+00:00","dateModified":"2022-06-10T11:46:00+00:00","description":"Choosing a cost effective voIP service is no easy game. 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Before joining the business, she worked in content and public relations roles. She has worked with companies in ed tech, marketing and advertising, connected home, telecoms and publishing. She has a BA in English Literature and an interest in story writing. In her spare time, she enjoys reading and live music.","sameAs":["https:\/\/www.linkedin.com\/in\/claytonsamantha\/"],"url":"\/gb\/en\/blog\/author\/samantha-clayton\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/23234"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=23234"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/23234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/23762"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=23234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=23234"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=23234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}