{"id":23089,"date":"2022-04-01T10:00:01","date_gmt":"2022-04-01T09:00:01","guid":{"rendered":"\/gb\/en\/blog\/?p=23089"},"modified":"2022-03-31T17:56:08","modified_gmt":"2022-03-31T16:56:08","slug":"call-center-analytics","status":"publish","type":"post","link":"\/gb\/en\/blog\/call-center-analytics\/","title":{"rendered":"Call Centre Analytics 101: What Modern Companies Should Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Data collection is a more vital component in the success of a business than ever before. A vast <\/span><strong><a href=\"https:\/\/www.statista.com\/statistics\/1185729\/customer-data-collection-methods-uk\/\">72% of marketing companies collect customer data<\/a><\/strong><span style=\"font-weight: 400;\"> through their websites, but what do they do with it?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer data equips businesses with valuable information so they can learn more about target audiences, improve customer journeys, enhance customer service and drive business revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call centres must deliver exceptional customer experiences and high customer satisfaction levels to gain repeat business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to learn more about call centre analytics and how your <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">contact centre<\/a> can unlock the power of data to help you attract new customers, retain existing ones and rise above your competitors.\u00a0\u00a0<\/span><\/p>\n<h2><strong>What are call centre analytics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Call centre analytics refers to the process of gathering and analysing all-important customer data. This is achieved through different analytics tools to monitor various KPIs. The end goal of analytics solutions is to keep call centre agent performance high and reduce customer churn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To measure <\/span><strong><a href=\"\/gb\/en\/blog\/contact-centre-analytics\/\">contact centre analytics<\/a><\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> you must investigate important customer data metrics, such as call volume, customer engagement, first call resolution and retention rates. This data can be collected via omnichannel routes and explores customer touchpoints to identify opportunities to optimise customer journeys.\u00a0<\/span><\/p>\n<h2><strong>The advantages of call centre analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Improved customer service and retention rates aside, the other advantages of call centre analytics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being able to establish the root cause of agent performance rates\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing inbound sales call volumes\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving contact centre operations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing average handling time for calls\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding customer sentiment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accurate decision-making using actionable insights<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23091\" aria-describedby=\"caption-attachment-23091\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23091 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic-640x360.png\" alt=\"The statistics for call on-hold \" width=\"640\" height=\"360\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic-640x360.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic-300x169.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic-768x432.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic-1536x864.png 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic-250x140.png 250w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/call-on-hold-statistic.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-23091\" class=\"wp-caption-text\"><a href=\"https:\/\/www.invoca.com\/blog\/customer-experience-statistics\">Image Source<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Having covered why call centre data analytics should be part of your business plan, let&#8217;s check out six different analytics approaches that hold the key to the best results for your customer call centre.<\/span><\/p>\n<h3><strong>Speech analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Speech analytics from both agent and customer perspectives garner some of the best data. This analytics approach monitors customer calls in real-time to identify common troublesome touchpoints in calls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, businesses may choose to adopt different call scripts to navigate a smoother IVR <a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a>. Speech analytics uses machine learning to identify negative and positive keywords during call centre conversations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speech analytics even measure voice tones and how often customer agents speak during calls. This data gives direct feedback to agents and provides meaningful details about call interactions to improve customer service.\u00a0<\/span><\/p>\n<h3><strong>Text analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Text analytics may encompass data gathered from customer interactions on social media channels. Additional data sources could include monitoring email communications to review all text interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text analytics tools collect data from these omnichannel communications and, using AI technology, identify key insights that reflect customer satisfaction scores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While analysing customer text data, you may realise that customers want to use self-service options for updating address information. If this is the case, you can analyse text for keywords customers commonly use and tailor your content to match the language they&#8217;re used to.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This all leads to better decision-making strategies about your business&#8217; future operational plans.\u00a0<\/span><\/p>\n<h3><strong>Predictive analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Predictive analytics work by analysing historical customer behaviour data. Combining metrics such as call volume, customer satisfaction, and first call resolution rates builds a picture of predicted user behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predictive analytics are effective at determining customer intent. By analysing keywords, previous buying behaviour and contact centre interactions, you could even predict how customers will respond to a potential follow-up call.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wouldn&#8217;t it be great to forecast the probability of a sale based on these metrics? It&#8217;s possible with predictive analytics, allowing customer agents to concentrate on the warmest leads and maximise their time.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using predictive analytics also gives your business the insight to plan staff schedules for seasonal upticks and forecast how well product launches might be received.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23094\" aria-describedby=\"caption-attachment-23094\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23094 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-trust-in-automatic-callback-option-640x291.jpg\" alt=\"What's the consumer trust in automatic callback option\" width=\"640\" height=\"291\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-trust-in-automatic-callback-option-640x291.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-trust-in-automatic-callback-option-300x136.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-trust-in-automatic-callback-option-768x349.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-trust-in-automatic-callback-option.jpg 863w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-23094\" class=\"wp-caption-text\"><a href=\"https:\/\/www.invoca.com\/blog\/customer-experience-statisticst\">Image Source<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>Self-service analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your business offers customers the option to use self-service for their enquiries, then (as well as reducing the time spent with support agents) you&#8217;ll have access to reams of customer data. Self-service examples include chatbots, artificial intelligence interactions and order tracking functions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know the areas where customers want to self-serve, create FAQs within your content to answer common questions and take pressure off busy customer support agents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using text and speech analytics tools, you can make your existing self-service tools more efficient and accurate.<\/span><\/p>\n<h3><strong>Desktop analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Desktop analytics is perhaps the pinnacle of advanced analytics tools. Monitoring computer dashboards, desktop analytics allow for complete insight into each agent&#8217;s calls, overall performance and software operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desktop analytics help your business to answer questions such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much time do agents spend on software elements?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which applications do top-performing agents browse?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are agents following the training tools provided?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do agents have all the information they require to provide quick responses?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which websites do agents use to support customers&#8217; experiences?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Answering these questions provides brilliant training opportunities and allows for the creation of useful tools to make agents more efficient.\u00a0<\/span><\/p>\n<p><a href=\"\/gb\/en\/blog\/definitions\/real-time-analytics-2\/\"><span style=\"font-weight: 400;\">Real-time desktop analytics<\/span><\/a><span style=\"font-weight: 400;\"> have the potential to enhance customer experiences, reduce customer frustrations and optimise the entire call centre process.\u00a0<\/span><\/p>\n<h3><strong>Cross-channel analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-channel analytics empower call centres with data demonstrating the different channels customers choose for interactions. These insights increase service levels and streamline operations, so you can focus on optimising the most-used channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Channels to explore include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telephone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instant messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct feedback\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customer service agents can tailor their responses to individual customers based on these cross-channel data sources. Customers will always choose the most convenient method of communication. By understanding this, and being aware of the channels customers prefer, you can meet them where they are.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23095\" aria-describedby=\"caption-attachment-23095\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23095 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-thoughts-on-first-call-resolution-640x360.jpg\" alt=\"The consumers thoughts on first call resolution-429\" width=\"640\" height=\"360\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-thoughts-on-first-call-resolution-640x360.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-thoughts-on-first-call-resolution-300x169.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-thoughts-on-first-call-resolution-768x432.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-thoughts-on-first-call-resolution-250x140.jpg 250w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-thoughts-on-first-call-resolution.jpg 855w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-23095\" class=\"wp-caption-text\"><a href=\"https:\/\/www.invoca.com\/blog\/customer-experience-statistics\">Image Source<\/a><\/figcaption><\/figure>\n<h2><strong>How to implement a call centre analytics programme<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Any call centre analytics programme must be implemented with support from key members of the company to ensure everyone is on the same page. To set off on the right foot with your real-time analytics plan, you should do the following.\u00a0<\/span><\/p>\n<h3><strong>Create dashboards to swiftly communicate crucial points<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Consider the devices and applications staff members will use to access your call centre analytics. It makes sense for all parties to use dashboards that provide clear context and any essential information.\u00a0<\/span><\/p>\n<h3><strong>Present information, not data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Following on from providing clear context, be sure to present accurate information to assist with decision-making processes. Strive to deliver this in interactive ways to encourage maximum engagement from team members. There are multiple stages to an analytics programme, and data is for analysis further down the line.\u00a0<\/span><\/p>\n<h3><strong>Timely analysis is required<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Using intuitive dashboards, create tasks that are time-sensitive so contact centre managers understand their responsibilities. Doing this focuses attention in the right places and ensures data is gathered promptly so the next stage can be completed on time.\u00a0<\/span><\/p>\n<h3><strong>Users need control<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When setting tasks, ensure different team members know their goals and role requirements. This sets clear parameters and allows for staff members to focus on their own projects. Look for analytics software that sets user permissions for managers and different staff members.\u00a0<\/span><\/p>\n<h3><strong>Consider your objectives as a whole, from the standpoint of your entire company<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Take a step back and assess your business objectives before embarking on your call centre analytics program. The metrics measured during the analytics process will depend on your overall business goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps you\u2019re aiming to increase your first call resolution rate and <\/span><a href=\"\/gb\/en\/blog\/6-high-roi-ways-to-make-your-call-centre-agents-more-productive\/\"><span style=\"font-weight: 400;\">improve call centre agent productivity<\/span><\/a><span style=\"font-weight: 400;\">? In which case, make sure this metric is clearly defined as part of the analytics process.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_23098\" aria-describedby=\"caption-attachment-23098\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23098 size-large\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-stats-640x386.jpg\" alt=\"Consumer  Experience Stats\" width=\"640\" height=\"386\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-stats-640x386.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-stats-300x181.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-stats-768x463.jpg 768w, \/gb\/en\/blog\/wp-content\/uploads\/2022\/03\/consumer-stats.jpg 1021w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-23098\" class=\"wp-caption-text\"><a href=\"https:\/\/www.invoca.com\/blog\/customer-experience-statistics\">Image Source<\/a><\/figcaption><\/figure>\n<h2><strong>Getting Started With Call Centre Analytics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are three stages to getting started with call centre analytics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First things first, you should organise how data collection is going to work. Enlist your team and strategically plan the data sources you&#8217;ll work with, get the right software in place to make life easier and ensure your processes are as streamlined as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Legacy phone systems aren&#8217;t going to help your analytics programme in the slightest, so consider cloud-based options that assist with data collection intuitively while allowing agents to do their jobs better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One strategy is to create hypotheses. For instance, calls that commonly drop off at certain points throughout the call time could mean on-hold information is inadequate. Check the data against this theory to either prove or disprove it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider the right analytics platform for your business&#8217; needs. This means nailing your business&#8217; objectives and ensuring the analytics platform is fit for purpose, with simple navigation and display features that all your team can access and easily understand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When harnessed correctly, call centre analytics are a powerful tool. However, providing actionable insights is only valuable if you&#8217;re willing to make adjustments to your business model. It\u2019s important to face the results from your call centre analytics endeavours, as they won&#8217;t always be pretty. For example, it can be difficult to hear accurate <\/span><strong><a href=\"https:\/\/rcbloguk.wpengine.com\/gb\/en\/blog\/how-to-use-in-house-data-as-a-small-business\/\">customer data results<\/a><\/strong><span style=\"font-weight: 400;\"> and make the necessary changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember, it&#8217;s for the good of your business. After all, as Einstein famously said, &#8220;insanity is doing the same thing over and over and expecting different results.&#8221; Make changes based on hard data, and see your business flourish.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data collection is a more vital component in the success of a business than ever before. A vast 72% of marketing companies collect customer data through their websites, but what &hellip; <a href=\"\/gb\/en\/blog\/call-center-analytics\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Call Centre Analytics 101: What Modern Companies Should Know&#8221;<\/span><\/a><\/p>\n","protected":false},"author":73,"featured_media":23103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-use-case.php","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call Center Analytics 101: What Modern Companies Should Know | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"Call center analytics help companies to increase service quality while keeping the bottom line in mind and providing an opportunity to track service parameters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/call-center-analytics\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allyn Jayawon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Call Center Analytics 101: What Modern Companies Should Know | RingCentral UK Blog","description":"Call center analytics help companies to increase service quality while keeping the bottom line in mind and providing an opportunity to track service parameters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/call-center-analytics\/","twitter_misc":{"Written by":"Allyn Jayawon","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/call-center-analytics\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/call-center-analytics\/"},"author":{"name":"Allyn Jayawon","@id":"\/gb\/en\/blog\/#\/schema\/person\/7a087a331d5229821cdb165bbc085ef8"},"headline":"Call Centre Analytics 101: What Modern Companies Should Know","datePublished":"2022-04-01T09:00:01+00:00","dateModified":"2022-03-31T16:56:08+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/call-center-analytics\/"},"wordCount":1553,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - 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Collaboration"}]},{"@type":"WebSite","@id":"\/gb\/en\/blog\/#website","url":"\/gb\/en\/blog\/","name":"RingCentral UK Blog","description":"RingCentral News and Tips","publisher":{"@id":"\/gb\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/gb\/en\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/gb\/en\/blog\/#organization","name":"RingCentral UK","url":"\/gb\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/","url":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","width":1921,"height":416,"caption":"RingCentral UK"},"image":{"@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"\/gb\/en\/blog\/#\/schema\/person\/7a087a331d5229821cdb165bbc085ef8","name":"Allyn Jayawon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/person\/image\/","url":"\/gb\/en\/blog\/wp-content\/uploads\/2023\/12\/seo_allynj-150x150.jpg","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2023\/12\/seo_allynj-150x150.jpg","caption":"Allyn Jayawon"},"description":"Allyn is the SEO Specialist for EMEA at RingCentral, the leader in cloud communications solutions.","sameAs":["https:\/\/www.linkedin.com\/in\/allyn-jayawon-35248178\/","https:\/\/twitter.com\/https:\/\/twitter.com\/AllynJwon"],"url":"\/gb\/en\/blog\/author\/allyn-jayawon\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/23089"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=23089"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/23089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/23103"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=23089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=23089"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=23089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}