{"id":2074,"date":"2018-06-12T11:00:30","date_gmt":"2018-06-12T10:00:30","guid":{"rendered":"\/gb\/en\/blog\/?p=2074"},"modified":"2023-01-17T10:22:48","modified_gmt":"2023-01-17T10:22:48","slug":"blurring-line-personal-business-tech","status":"publish","type":"post","link":"\/gb\/en\/blog\/blurring-line-personal-business-tech\/","title":{"rendered":"The Blurring Line Between Personal and Business Tech"},"content":{"rendered":"<p class=\"lead\">We live in a world of instant gratification, where we can order food or have a taxi arrive at our doorstep within minutes. It is also a world where services are increasingly based on an individual\u2019s traits and preferences\u2014age, location, lifestyle, and mood. Whilst these people-centric experiences have consumed our personal lives, they\u2019ve hardly penetrated the business world.<\/p>\n\t<div class=\"cta-banner  CID-2FdM5dTp IID-6a0b25facdd2e\"\r\n\t\tdata-dl-custom-type=\"ctaButton\">\r\n\t\t<div class=\"cta-banner-img-wrap\">\r\n\t\t\t<div class=\"cta-banner-img\" style=\"background-image:url(\/gb\/en\/blog\/wp-content\/uploads\/2018\/11\/state-of-omnichannel.jpg)\"><\/div>\r\n\t\t<\/div>\r\n\t\t<div class=\"cta-body\" data-dl-custom-type=\"ctaButton\">\r\n\t\t\t<span class=\"cta-sub-heading\">The State of <a href=\"\/gb\/en\/blog\/definitions\/omnichannel\/\">Omnichannel<\/a> in UK Contact Centres<\/span>\r\n\t\t\t<h3 class=\"cta-heading\">Find more facts about omnichannel,<\/h3>\r\n\t\t\t<p>Download our report The State of Omnichannel in UK <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">Contact Centre<\/a><\/p>\r\n\t\t\t<a class=\"rc-cta-shortcode btn btn-primary btn-lg\" data-dl-element=\"button\"\r\n\t\t\t\thref=\"https:\/\/www.ringcentral.com\/gb\/en\/lp\/contact-centre-state-of-omnichannel.html?BMID=UKCANDCEXPO18\" class=\"btn btn-primary\"\r\n\t\t\t\ttarget=\"_blank\" rel=\"noopener\" data-dl-additional-info=\"Find more facts about omnichannel,\"\r\n\t\t\t\tdata-dl-name=\"Find more facts about omnichannel, | Learn more\">Learn more<\/a>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\t\n<p>In a business context, user experiences have long been defined and controlled by IT. For many years, there\u2019s been a gap between the technology people use at home and the technology they use at work. This is mainly because technology decisions have long been made by IT leaders without considering the people using the technology. However, today things are changing. Recent research shows 65 per cent of millennial IT buyers believe <a href=\"https:\/\/community.spiceworks.com\/blogs\/marketing\/2976-from-millennials-to-baby-boomers-what-influences-tech-purchases\" target=\"_blank\" rel=\"noopener noreferrer\">the technology they purchase for personal use influences their technology purchase decisions within their organisation<\/a>.<\/p>\n<p>As more businesses realise the value <strong>people-centric<\/strong> applications can generate, the line between personal and business tech fades.<\/p>\n<p>In this article we look at some of the opportunities businesses can unlock with modern and user-friendly technology.<\/p>\n<h2><strong>Supporting mobility <\/strong><\/h2>\n<p>Recent years have seen the rise of the mobile worker with <a href=\"https:\/\/www.tuc.org.uk\/news\/growth-homeworking-has-stalled\" target=\"_blank\" rel=\"noopener noreferrer\">1.6 million employees in the UK regularly working from home<\/a>, and <a href=\"https:\/\/www.condecosoftware.com\/uk\/press-releases\/uk-companies-lag-offering-flexible-remote-working-report-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">most staff working flexibly at least some of the time in two-fifths of businesses internationally<\/a>. Modern technology has freed them from the office and enabled them to work from wherever they choose, whenever they choose. Employees are no longer bound to their desks, where they are expected to adapt their specific needs to a one-size-fits-all, legacy IT system.<\/p>\n<blockquote><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fringcentr.al%2F2QpTy4C&#038;text=Companies%20that%20invest%20in%20new%20technologies%20%E2%80%93%20are%20%27not%20only%20more%20productive%20but%20also%20more%20motivated%2C%20have%20higher%20job%20satisfaction%2C%20and%20are%20more%20likely%20to%20be%20positive%20about%20their%20work-life%20balance.%27&#038;via=RingCentralUK&#038;related=RingCentralUK' target='_blank'rel=\"noopener noreferrer\">Companies that invest in new technologies \u2013 are &#039;not only more productive but also more motivated, have higher job satisfaction, and are more likely to be positive about their work-life balance.&#039; <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fringcentr.al%2F2QpTy4C&#038;text=Companies%20that%20invest%20in%20new%20technologies%20%E2%80%93%20are%20%27not%20only%20more%20productive%20but%20also%20more%20motivated%2C%20have%20higher%20job%20satisfaction%2C%20and%20are%20more%20likely%20to%20be%20positive%20about%20their%20work-life%20balance.%27&#038;via=RingCentralUK&#038;related=RingCentralUK' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/blockquote>\n<p>In many cases, technological advancement in businesses has been driven by the use of technology in the home. Workers using the latest smartphone, device, or <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/teams\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\">productivity apps<\/a> in their personal lives expect the same level of functionality in the workplace. This is especially true of the tech-savvy millennial generation, which carries the same products and applications they use at home to power their work lives.<\/p>\n<h2><strong>Supporting a flexible work life<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-rcconnect_uk_2017-post-feature wp-image-2081\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/mobile-working-743x493.jpg\" alt=\"Flexibility with work\" width=\"743\" height=\"493\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/mobile-working-743x493.jpg 743w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/mobile-working-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/mobile-working-1000x664.jpg 1000w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>This consumerisation of technology is forcing businesses to offer employees tools and applications that replicate what they are using at home. It is seen as increasingly important for organisations to provide a user-centric experience that is as intuitive and easy to use as what they use at home.<\/p>\n<p>The technology also needs to easily adapt to the users\u2019 working practices and preferences as well as their changing needs. In most cases, cloud is the foundation upon which these solutions are built, with businesses appreciating the on-demand nature of cloud services, and its ability to scale up or down in line with user requirements.<\/p>\n<p>Whether the employee is on the road, on-site, or at home, modern cloud-based solutions provide the flexibility to work from anywhere, across any device.<\/p>\n<h2><strong>Increased productivity<\/strong><\/h2>\n<figure id=\"attachment_2080\" aria-describedby=\"caption-attachment-2080\" style=\"width: 743px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-rcconnect_uk_2017-post-feature wp-image-2080\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/digitally-driven-employees-743x493.jpg\" alt=\"Increased productivity when using digital technologies\" width=\"743\" height=\"493\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/digitally-driven-employees-743x493.jpg 743w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/digitally-driven-employees-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2018\/06\/digitally-driven-employees-1000x664.jpg 1000w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><figcaption id=\"caption-attachment-2080\" class=\"wp-caption-text\">Increased productivity when using digital technologies<\/figcaption><\/figure>\n<p>Elsewhere, new research shows that employees who work in digitally-driven workplaces\u2014companies that invest in new technologies\u2014are \u201cnot only more productive but also more motivated, have higher job satisfaction, and are more likely to be positive about their work-life balance.\u201d In addition, <a href=\"https:\/\/www.arubanetworks.com\/assets\/eo\/Aruba_DigitalWorkplace_Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">73 percent of workers reported a positive impact to their productivity and 70 percent cited improved collaboration<\/a> thanks to digital technologies, compared to those who have less access to workplace technology. This reinforces the fact that employees no longer need to sit at a desk between nine to five to be productive, in fact, it\u2019s quite the opposite.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>The line between work and personal is blurring and unlocking new possibilities for businesses and their employees. <a href=\"https:\/\/www.bamboohr.com\/blog\/guide-to-employee-engagement\/\">Higher engagement<\/a> and motivation to enhanced productivity, modern technology, and applications are positively impacting businesses. Technology is becoming a true enabler as organisations and IT leaders are considering user experience, needs, and preferences when <a href=\"\/gb\/en\/blog\/connect-communicate-collaborate-anywhere-anytime-any-device\/\">choosing business apps<\/a>.<\/p>\n<p>With these seismic shifts in the workplace happening today, many employees are recognising that work is not somewhere you go but something you do, and businesses will benefit from enabling and promoting that change in mindset.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in a world of instant gratification, where we can order food or have a taxi arrive at our doorstep within minutes. It is also a world where services &hellip; <a href=\"\/gb\/en\/blog\/blurring-line-personal-business-tech\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;The Blurring Line Between Personal and Business Tech&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":2082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Blurring Line Between Personal and Business Tech | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"As more businesses realise the value \u2018people-centric\u2019 applications can generate, the line between personal and business tech is fading. In this article we look at some of the opportunities businesses can unlock with modern and user-friendly technology. 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Read more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/blurring-line-personal-business-tech\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/blurring-line-personal-business-tech\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/blurring-line-personal-business-tech\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"The Blurring Line Between Personal and Business Tech","datePublished":"2018-06-12T10:00:30+00:00","dateModified":"2023-01-17T10:22:48+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/blurring-line-personal-business-tech\/"},"wordCount":764,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - Collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/blurring-line-personal-business-tech\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/blurring-line-personal-business-tech\/","url":":\/gb\/en\/blog\/blurring-line-personal-business-tech\/","name":"The Blurring Line Between Personal and Business Tech | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2018-06-12T10:00:30+00:00","dateModified":"2023-01-17T10:22:48+00:00","description":"As more businesses realise the value \u2018people-centric\u2019 applications can generate, the line between personal and business tech is fading. 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