{"id":20541,"date":"2021-08-05T09:00:59","date_gmt":"2021-08-05T08:00:59","guid":{"rendered":"\/gb\/en\/blog\/?p=20541"},"modified":"2023-01-16T18:09:41","modified_gmt":"2023-01-16T18:09:41","slug":"ringside-interview-with-sebastian-glock","status":"publish","type":"post","link":"\/gb\/en\/blog\/ringside-interview-with-sebastian-glock\/","title":{"rendered":"Ringside: Insider Interview with Sebastian Glock"},"content":{"rendered":"

Sebastian Glock is Senior Technology Evangelist at Cognigy where he acts as a mediator between technology and business. He has advised top-tier companies in Europe and North America in digital projects and is a seasoned speaker at international conferences and events. <\/span>During this Ringside interview, discover why getting the right balance between automation and the human touch is crucial to CX.<\/p>\n

What’s your role at Cognigy and what do you love about your job?<\/h2>\n

Cognigy makes a software platform for conversational automation which enables enterprises<\/a> to build smart virtual agents that understand and respond in natural language. As technology evangelist, my job is to make our company\u2019s portfolio comprehensible and accessible for everyone. Being a product marketer, I am at the sweet spot of development, marketing, strategy and PR \u2013 every day holds new adventures and challenges. There just couldn\u2019t be a more amazing job for someone with a real passion for linguistics and AI.<\/span><\/p>\n

In what ways has business communications changed over your career?<\/h2>\n

I spent most of my career in b2b software business and it has always been mission-critical to translate features and functions into value. This is more true than ever, as every stakeholder needs to understand \u201cwhat\u2019s in for me?\u201d without digging deep into complex technological details.<\/span><\/p>\n

For decades, the favourite way to demonstrate value was \u2013 no surprise \u2013 the demo. In recent years this has fundamentally shifted: SaaS limits investment risks, sales cycles get shorter and \u201cfail fast\u201d is often preferred over long, costly evaluations. On top of this, the so-called democratisation of IT, fuelled by low-code applications, enables non-technical users to build amazing products without a single line of code. As a result, the good old demo is increasingly accompanied or even replaced by a self-guided test drive. Consumer-products like Spotify or Dropbox have educated buyers that trying is risk-free and easy. Business adapt this approach for b2b products such as business messengers, CMS<\/a> or even conversational automation platforms. They want quick results, intuitive onboarding and bit of fun while they go.<\/span><\/p>\n\t\t