{"id":20338,"date":"2021-07-22T16:26:23","date_gmt":"2021-07-22T15:26:23","guid":{"rendered":"\/gb\/en\/blog\/?p=20338"},"modified":"2024-03-13T14:46:15","modified_gmt":"2024-03-13T14:46:15","slug":"grow-your-contact-centre-business-with-automated-answering-systems","status":"publish","type":"post","link":"\/gb\/en\/blog\/grow-your-contact-centre-business-with-automated-answering-systems\/","title":{"rendered":"How to Grow Your Contact Centre Business with Automated Answering Systems"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you looking to improve <a href=\"\/gb\/en\/blog\/definitive-guide-customer-experience\/\">customer experience<\/a> at your <a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\">contact centre<\/a>? Or perhaps you want to better support agents in handling large volumes of customer enquiries and maximise their time? An automated answering service could help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While an automated answering system can\u2019t replace your agents, it can help you grow your contact centre business through increased capacity, better management of customer relations and improved processes. Here\u2019s RingCentral\u2019s guide to using automatic answering systems in contact centres.<\/span><\/p>\n<h2><b>What is an automated answering system?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An automated answering system <\/span><span style=\"font-weight: 400;\">allows your contact centre to answer phone calls without a customer service agent on the line. Instead of your team answering calls, an automated phone answering machine uses self-service and <\/span><a href=\"\/gb\/en\/blog\/automation-self-service-contact-centre\/\"><span style=\"font-weight: 400;\">advanced automated AI<\/span><\/a><span style=\"font-weight: 400;\"> to answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An automated answering system is <\/span><span style=\"font-weight: 400;\">different to an automated calling service or an automated phone call service as it manages inbound calls rather than outbound calls.<\/span><\/p>\n\r\n\t\r\n\t<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\r\n\t\t<div class=\"rc-post-content-cta-columns\">\r\n\t\t\t<div class=\"bottom-cta-img\">\r\n\t\t\t\t<img decoding=\"async\" width=\"633\" height=\"627\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution.png\" class=\"responsive-image\" alt=\"RingCX Solution-734\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution.png 633w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution-300x297.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution-150x150.png 150w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution-100x100.png 100w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution-40x40.png 40w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/02\/RingCX-Solution-24x24.png 24w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-copy\">\r\n\t\t\t\t<div class=\"headline-copy\" style=\"text-align:left;\">RingCX: An AI-First Contact Centre that Simplifies Smarter Customer Experiences<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t<div class=\"rc-post-content-cta-footer\">\r\n\t\t\t<div class=\"bottom-cta-logo-container\">\r\n\t\t\t\t<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-2122703379\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-2122703379\">Ring Central Logo<\/title>\r\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" 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12.6565 28.105 14.0586H27.9799V12.0036H24.5967V26.9753L28.2125 26.9657Z\" \/>\r\n\t\t\t\t\t\t\t<path d=\"M21.5423 12.0036H17.9282V26.9673H21.5423V12.0036Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\r\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\t\t\td=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\r\n\t\t\t\t\t\t<\/svg><\/span><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"bottom-cta-link\">\r\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/gb\/en\/sem\/lp\/ringcx.html?UKSEOBLOGCAMPAIGNS\" class=\"view-all view-all-brown\" target=\"_blank\"\r\n\t\t\t\t\trel=\"noopener noreferrer\" data-dl-name=\"Get the RingCX here\" data-dl-element=\"button\"\r\n\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Get the RingCX here\t\t\t\t\t<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\r\n\t\t\t\t\t\t\tfill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-2122703379\"\r\n\t\t\t\t\t\t\txmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t<title id=\"cta-ring-arrow-2122703379\">Ring Central Logo<\/title>\r\n\t\t\t\t\t<path\r\n\t\t\t\t\t\td=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\"><\/path>\r\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\r\n\t\t\t\t\t\td=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\"><\/path>\r\n\t\t\t\t<\/svg><\/span><\/a>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\n<h2><b>How to set up an automated phone system<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An automated phone answering system can be set up to manage the needs of your specific business \u2013 whether you need to take payments or direct calls across teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business could use an automated answering system simply as a <\/span><a href=\"\/gb\/en\/blog\/the-rise-of-the-virtual-receptionist-in-the-uk\/\"><span style=\"font-weight: 400;\">digital receptionist<\/span><\/a> <span style=\"font-weight: 400;\">or for automated telephone order taking. Larger businesses could use an automated answering system to guide customers through a series of menus directing them to a specific agent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most automated phone answering systems work the same way, by:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answering the incoming call \u2013 the automated system uses your existing phone number(s) to receive the call.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Playing a pre-recorded greeting message \u2013 this can be tailored to your business needs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking callers for their intent via a menu of options. This can be managed by:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive Voice Response (IVR) \u2013 which allows customers to speak their choice, rather than push a button on their phone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking the customer to push buttons on their phone.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The system can then provide information as requested, transfer the caller or use <\/span><a href=\"\/gb\/en\/blog\/call-deflection-not-just-excuse-customer-service\/\"><span style=\"font-weight: 400;\">call deflection<\/span><\/a><span style=\"font-weight: 400;\"> to manage call volumes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An automated system uses AI digital routing \u2013 or machine learning \u2013 which automatically understands a message&#8217;s intent and routes the customer. AI routing can recognise different languages as well as customer intent, text semantics for different options, and other information provided by the customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The automated phone answering system can be programmed to provide alternate digital ways of communicating instead of waiting in a queue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A mobile automated system, or an automated answering service app, can also include <\/span><a href=\"\/gb\/en\/blog\/what-is-live-chat\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\"> to manage simple or common questions, and to gather information upfront such as order numbers, contact details and contact history. This allows the call to be transferred to your agent with the full information required to handle the call.<\/span><\/p>\n<h2><b>The benefits of an automated voice answering system<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By using an automated voice answering system your business can save on customer service costs, speed up response times, and manage more calls. <\/span><span style=\"font-weight: 400;\">The benefits of automated voice answering systems include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Professional call answering<\/strong> \u2013 an automated phone system can be used to tailor the customer\u2019s first point of contact to your business standard, ensuring that calls are answered promptly and professionally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Tailored systems<\/strong> \u2013 whether your business needs an automated voice answering system to take payments, make an appointment, or handle complex technical queries, your system can be designed to meet your needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Cost savings<\/strong> \u2013 an automated voice answering system allows your contact centre to collect customer information and deal with simple queries, without having to use an agent. Calls are directed to your team only when the AI cannot answer the query, reducing agent time on each call and allowing more customers to be processed through your contact centre.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Reducing missed calls or sales<\/strong> \u2013 by managing calls that do not need an agent, your contact centre can make time for more important calls.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Set wait time expectations<\/strong> \u2013 your system can inform customers how long the queue will take or how many people are waiting to be connected.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Simplicity<\/strong> \u2013 an automated voice system can help your customers get directly to the agent they require by asking a series of simple questions upfront.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Reduce customer waiting times<\/strong> \u2013 automated phone answering systems have multiple options for routing calls. This will allow your customers to quickly and easily complete their transaction or reach the team or department that they need to speak to, reducing time spent in queues.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer service when you need it<\/strong> \u2013 with an automated answering system your customer service can be live, whenever your customers need it, helping your business work 24\/7 and across time zones.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Provide an additional sales opportunity<\/strong> \u2013 an automated phone system can provide updates or direct customers to special offers on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Integration<\/strong> \u2013 your contact centre can be integrated with the best automated answering service app for you and can work with remote teams enabling your business to take advantage of <\/span><span style=\"font-weight: 400;\">taking advantage of <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\"><span style=\"font-weight: 400;\">contact centre as a service<\/span><\/a><span style=\"font-weight: 400;\"> (CCaaS).<\/span><\/li>\n<\/ul>\n<h2><b>Managing the weaknesses of an automated phone answering service<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An automated answering system does have some potential weaknesses that are worth keeping in mind. These include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Technology outages<\/strong> \u2013 while technology has improved significantly, it can still fail. IVR needs to manage accents, language and semantics, calls can still be lost, and chatbots fail to direct people to the correct agent.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer frustration<\/strong> \u2013 if the system is too complicated, calls may be lost within the system, especially if your automated system leads to a message telling callers your business is closed.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>An initial lack of human contact can anonymise your business<\/strong> \u2013 many customers do not like automatic systems and want to speak to a person.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the benefits of using an automated phone answering system outweigh any issues you may find. IVR is improving its voice recognition all the time, and chatbots can now replicate human contact. Your automated system will be designed to direct customers through your contact centre to an agent as quickly and as simply as possible, significantly reducing the potential for customers to be frustrated and calls lost.<\/span><\/p>\n<h2><b>How to get an automated phone system with RingCentral<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An automated answering system won\u2019t replace your agents in the contact centre. However, automation can make it much easier for you to grow your business. If you\u2019re considering going further and using a business phone answering service, RingCentral can help. Find out more about our <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/contact-centre\/overview.html\"><span style=\"font-weight: 400;\">inbound customer contact centre<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to improve customer experience at your contact centre? Or perhaps you want to better support agents in handling large volumes of customer enquiries and maximise their time? &hellip; <a href=\"\/gb\/en\/blog\/grow-your-contact-centre-business-with-automated-answering-systems\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;How to Grow Your Contact Centre Business with Automated Answering Systems&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":19868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"single-content-hub.php","format":"standard","meta":{"footnotes":""},"categories":[15,9],"tags":[24,157,41],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to Using Automated Answering Systems | RingCentral UK<\/title>\n<meta name=\"description\" content=\"Automated answering systems can increase contact centre capacity, help manage customer relations and improve customer service. 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