{"id":19526,"date":"2021-07-13T10:07:52","date_gmt":"2021-07-13T09:07:52","guid":{"rendered":"\/gb\/en\/blog\/?p=19526"},"modified":"2023-01-16T17:27:03","modified_gmt":"2023-01-16T17:27:03","slug":"10-tips-on-creating-webinars-people-will-want-to-watch","status":"publish","type":"post","link":"\/gb\/en\/blog\/10-tips-on-creating-webinars-people-will-want-to-watch\/","title":{"rendered":"10 Tips on Creating Webinars People Will Want to Watch"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Webinars have always been a content tool well recognised by companies for their usefulness. But because of the pandemic, when everything has suddenly gone online and video calls and conferencing have become the new black, the format is experiencing a surge in popularity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since everyone\u2019s into webinars now, just making one isn\u2019t enough anymore. For people to wait for your <a href=\"\/gb\/en\/blog\/what-is-a-webinar\/\">webinar<\/a> and spend their time on it, it has to be <\/span><i><span style=\"font-weight: 400;\">good<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what actually constitutes a good webinar\u2014a webinar people will want to watch? There are no certain answers or rules, but there are sure some tips that will help you make your online webinar more fulfilling and beneficial, both for you and your viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s delve a bit into&#8230;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a webinar?\u00a0<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-19532\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-3.jpg\" alt=\"Business people having online meeting-988\" width=\"1000\" height=\"667\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-3.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-3-300x200.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-3-640x427.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-3-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A webinar (a web seminar) is, simply put, a seminar or other educational event that is conducted over the internet, most commonly in the form of a video presentation. They\u2019re used for sharing information or knowledge on a subject by an individual, a group of individuals, or a company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars are different from and somewhat superior to pre-recorded educational videos since they are live events and allow open discussion and commentary between webinar hosts and their viewers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why would you want to create a webinar?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For a business, there are several compelling reasons to at least consider creating online webinars of their own:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars work well for <\/span><b>putting your name out there<\/b><span style=\"font-weight: 400;\">. For instance, promoting a webinar can get it seen in the communities that may be interested in its subject. That way, you can win over people who were not, perhaps, previously aware of your brand but now, through the well-made webinar, come to trust its voice. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By conducting a webinar on the subject close to your area of business, <\/span><b>you position yourself as an expert<\/b><span style=\"font-weight: 400;\"> in your field. And if your webinar is worth its time, and people are willing to come back for the next one, your claim to authority is automatically confirmed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars are <\/span><b>a great way to generate more leads<\/b><span style=\"font-weight: 400;\"> since most of them require registration for access. This means you get to collect emails of those who are definitely interested in what you have to say and who are already warmed up by your presentation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars are <\/span><b>a great way to sell more,<\/b><span style=\"font-weight: 400;\"> as well. Not only do you get leads, but you also have a chance to build trust and work with specific objections during the webinar while presenting your product or service as a solution to the problem. Don\u2019t oversell it, though: Your main goal is to educate people and prove that you know what you\u2019re talking about.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through a webinar, you can <\/span><b>connect to your audience<\/b><span style=\"font-weight: 400;\"> like never before. In the best scenario, you give them value and an opportunity to communicate with you\u2014asking questions, sharing opinions, placing requests in real-time, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And, in turn, they can give you a better understanding of your crowd and what ails them, so that you could improve your product or service accordingly.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinars are a powerful promotional tool<\/b><span style=\"font-weight: 400;\">, in general. Unlike anything else you have to offer that can be accessed any time, a webinar is both a piece of content and an event, and people can only get the full experience\u2014video presentation, Q&amp;A, and all,\u2014if they make it in time to participate. This factor of scarcity makes webinars even more valuable, so don\u2019t hesitate to use them to promote your brand!\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Tips on creating a webinar people will want to watch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now we\u2019ve covered all the \u201cwhats\u201d and the \u201cwhys\u201d, we can talk about \u201chow\u201d you can actually create an efficient online webinar that will help you achieve all the goals we\u2019ve listed, from boosting brand awareness to generating leads, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that webinars are relatively easy to organise\u2014compared to offline events, that is. However, even though you don\u2019t have to book a venue or look for sponsors to run a webinar, you still have to put some time and effort into it if you want your webinar to bring results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here are 10 tips to organising an online webinar people will want to watch:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 1: Choose a subject with your audience in mind<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing to decide on is, of course, the theme of your future webinar. Don\u2019t go for the ones that seem obvious to you\u2014take a look at your potential audience first instead. Who are you aiming for? What concerns them and what piques their interest?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do proper research, visit forums and message boards where your crowd usually gathers, and read their discussions. Go through your client base as well, as they\u2019re no less important in your endeavour than newcomers. Talk to your <\/span><a href=\"\/gb\/en\/blog\/how-to-plan-your-customer-support-strategy-based-on-digital-workplace-trends\/\"><span style=\"font-weight: 400;\">support team<\/span><\/a><span style=\"font-weight: 400;\">\u2014what questions and requests do they get more often than others? Or, better even, conduct a poll so that your audience could actually tell you what they would love to learn from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the subject is chosen, think carefully about the name of the webinar. You\u2019d want it to convey the main topics accurately and clearly, while also attracting the attention of a new audience.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 2: Choose a format that suits your purpose best<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Depending on the topic and purpose of your webinar, choose the format that will allow you to do your best as a presenter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if the purpose of the webinar is to explain the working principles of an online tool or software, the screen-sharing format is the most obvious choice. If you\u2019re going to give a DIY lesson, a live video will suit your needs best, whereas a slide show is perfect for a presentation with lots of graphs and charts. Determine what tools you need the most to tell your story, and take your pick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, here, in her webinar, <\/span><a href=\"https:\/\/wistia.com\/learn\/marketing\/showcasing-the-success-of-marketing-video\"><i><span style=\"font-weight: 400;\">Showcasing The Success of Marketing Video<\/span><\/i><\/a><span style=\"font-weight: 400;\">, Keara from Wistia uses a screenshot of their tool\u2019s analytics to explain how to read the metrics:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19531\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-2.png\" alt=\"flippingbook2206 (2)-232\" width=\"1889\" height=\"798\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-2.png 1889w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-2-300x127.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-2-640x270.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-2-768x324.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-2-1536x649.png 1536w\" sizes=\"(max-width: 1889px) 100vw, 1889px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And in any case, make sure that your <\/span><a href=\"\/gb\/en\/blog\/video-conferencing-software\/\"><span style=\"font-weight: 400;\">webinar solution<\/span><\/a><span style=\"font-weight: 400;\"> supports chats because you will want to keep in touch with your audience during the webinar, no matter the format.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 3: Structure your presentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you or your presenter are outstanding speakers, you should most certainly outline your presentation. Firstly, to make sure you\u2019ll meet the time limits\u2014you definitely don\u2019t want to fall short or worse, realise in the middle of the presentation you don\u2019t have enough time to cover it all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, make your content as concise and coherent as possible. Your goal is not to overwhelm the audience with information. Give them as much as they can consume and comprehend in one webinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to think ahead as well by guessing what most obvious questions you may get along the way and anticipate them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 4: Pick a presenting team wisely\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Running a webinar is not an easy task even if you\u2019re an expert in the topic. A perfect presenter is not only well-versed in the subject of the webinar, they\u2019re an amiable, charismatic speaker who is not afraid to go off-script if needed, and who won\u2019t have trouble getting the narration back on track either.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the host of the webinar, we advise having at least one person on set\u2014someone who would be able to answer some of the questions via <\/span><a href=\"\/gb\/en\/blog\/what-is-live-chat\/\"><span style=\"font-weight: 400;\">chat<\/span><\/a><span style=\"font-weight: 400;\"> or quickly solve technical issues if any occur\u2014without having to put the webinar on pause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 5: Prepare a set<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you given much thought to where you would host your webinar? Of course, it\u2019s not as costly or difficult to arrange as an offline event, but don\u2019t underestimate the importance of a good location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preferably, it should be well-lit and give a viewer a professional feel. But the most important thing is that nothing from your side of the camera distracts them from your narrative or interrupts the webinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s your office, find a place where voices or phone calls won\u2019t be heard in the background of your video. If it\u2019s your living room, make sure your children and pets are happily occupied elsewhere (they are cute, but you don\u2019t want your cat\u2019s antics to be the main thing your viewers remember from the hour-long webinar).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=irOBULRdzDs\"><i><span style=\"font-weight: 400;\">Learn How to Podcast<\/span><\/i><\/a><span style=\"font-weight: 400;\"> webinar from WordPress is very informative. However, you can\u2019t help but get distracted by the fluffy fellow behind the presenter (fortunately, they switch to slides and screen-sharing further on):<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-19529\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1.png\" alt=\"flippingbook2206 (1)-775\" width=\"1852\" height=\"1037\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1.png 1852w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-300x168.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-640x358.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-768x430.png 768w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-1536x860.png 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-250x140.png 250w\" sizes=\"(max-width: 1852px) 100vw, 1852px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 6: Make sure everything is smooth on the technical side<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being an online event, a webinar depends so much more on the technical details than any offline lecture or seminar. You can recite a lecture from memory or do a seminar without slides to fall back on, but your webinar\u2019s success is completely dependent on a steady <a href=\"\/gb\/en\/blog\/ultimate-guide-to-broadband-for-your-home-office\/\">Internet connection<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, check everything beforehand and learn how to use it, too. Especially if <a href=\"https:\/\/everytale.net\/\">webinar software<\/a> is unfamiliar to you. Check if the webcam is placed correctly and whether the microphone works, so that you don\u2019t spend the first ten minutes with your live audience on soundcheck.<\/span><\/p>\n<p><b>Extra pro tip<\/b><span style=\"font-weight: 400;\">: Record the webinar if you can. It will make a valuable piece of content you can use later.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 7: Promote your webinar creatively<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think about it: You can do everything right about the webinar, from the relevance of its subject to the most advanced technical support, and yet, all of it will be in vain if no one shows up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So promote it as hard as you can! And by \u201chard\u201d we don\u2019t mean \u201coften\u201d, we actually mean \u201csmart\u201d. Use your website and <\/span><a href=\"\/gb\/en\/blog\/8-tips-for-your-social-media-strategy-in-2021\/\"><span style=\"font-weight: 400;\">social media platforms<\/span><\/a><span style=\"font-weight: 400;\"> to spread the word but also consider, for example, placing ads in the forums and communities where people may be interested in the subject of your webinar\u2014the very same where you\u2019d done your research from Tip 1, in fact!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promote it among your existing clients as well, by sending them emails and timely reminders to register for an exclusive live event.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 8: Communicate with your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve said it before, but we\u2019d better say it again; use the chief advantage of a live event and communicate with your clients and leads. If all you want to do is give them a tutorial without any live interaction, just make a video and save yourself the trouble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A webinar is a chance to talk to people from all around the globe, engage with them, answer their questions, and pitch your thing. So\u2026 communicate. Introduce yourself and ask them where they are from. Build a dialogue. Before moving forward, check if everyone\u2019s on the same page. Most importantly, be as excited to tell them about the subject as you want them to be to hear about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget to give them all the necessary info before you start, such as the length of the webinar, what it\u2019s going to cover, if there\u2019s going to be a recording, etc.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 9: Go for collaborations<\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-19528\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1.jpg\" alt=\"Excited partners celebrating success of their small business project-521\" width=\"1000\" height=\"632\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1.jpg 1000w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-300x190.jpg 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-640x404.jpg 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/06\/flippingbook2206-1-768x485.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to give your webinars a boost, especially when you\u2019re only starting out, invite a guest to your next one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be another industry expert or an influencer. That way, their audience will also be interested in participating in your event, and you\u2019ll get more viewers while widening your outreach at the same time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if the expert is held in esteem in your field of business, you will gain more authority as a source just by association.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tip 10: Follow up<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When the webinar is over, get back to your attendees. If you promised to send the materials\u2014slides, PDFs, or <\/span><a href=\"https:\/\/flippingbook.com\/blog\/how-to-make-a-flipbook-online\"><span style=\"font-weight: 400;\">flipbooks<\/span><\/a><span style=\"font-weight: 400;\">,\u2014send them. But even if not, follow up nevertheless. You can do so with a quiz on the webinar or just a quick survey to learn what could be improved next time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank them for participating, too. It\u2019s a small yet personal gesture, and your leads and clients will both appreciate it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">In conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Webinars are an easy content solution, but they still require quite a lot of time and effort and certainly have to be made with your audience in mind to become successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you find these 10 tips on creating webinars people will watch useful? Have you conducted webinars before or are you planning to? Tell us in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinars have always been a content tool well recognised by companies for their usefulness. But because of the pandemic, when everything has suddenly gone online and video calls and conferencing &hellip; <a href=\"\/gb\/en\/blog\/10-tips-on-creating-webinars-people-will-want-to-watch\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;10 Tips on Creating Webinars People Will Want to Watch&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":19530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips on Creating Webinars People Will Want to Watch | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"nbsp; Webinars have always been a content tool well recognised by companies for their usefulness. 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