{"id":18948,"date":"2021-06-10T11:44:05","date_gmt":"2021-06-10T10:44:05","guid":{"rendered":"\/gb\/en\/blog\/?p=18948"},"modified":"2023-01-17T10:21:05","modified_gmt":"2023-01-17T10:21:05","slug":"personalised-customer-experience-using-linkedin","status":"publish","type":"post","link":"\/gb\/en\/blog\/personalised-customer-experience-using-linkedin\/","title":{"rendered":"How to use LinkedIn to deliver personalised customer experience in 2021"},"content":{"rendered":"

There are many buzzwords surrounding brands\u2019 presence on LinkedIn that get your strategy nowhere. \u201cPersonalisation\u201d isn\u2019t one of them. Creating a tailor-made customer experience<\/a> has become a viable<\/span> trend over the years<\/span><\/a>. It\u00a0can directly impact your ROI, as the users expect that brands offer something more than a one-size-fits-all approach.<\/span><\/p>\n

It\u2019s not only tied to social media \u2013 from<\/span> contact centre<\/span><\/a> communication with users to discount coupons based on earlier purchases you sent via email, customisation efforts are appreciated, but there are many benefits you can gain by putting in the work to make personalised CX on an essential platform such as LinkedIn.<\/span><\/p>\n

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We know it may sound like a lot. Still, by taking time to analyse and prepare a proper strategy, you may see a sharp increase in customer retention and better audience loyalty, strengthening your brand image overall.<\/span><\/p>\n

Let\u2019s take it one step at a time and build up a proper <\/span>personalised experience<\/span><\/a> for your customers and the users that are yet to become a part of that group. An appropriate place to start is with your audience itself.<\/span><\/p>\n

Understand your audience and their journey<\/strong><\/h2>\n

Everybody thinks they know their customers, but in reality, many brands can\u2019t really define the specifics of their audience. You need to take a step back and start over to get the right picture essential in the long run.<\/span><\/p>\n

Before you even tackle the<\/span> customer experience<\/span><\/a>, the first part of getting to know them involves defining the type of users, segmenting them into groups and categorizing them to apply the right approach. Sorting the specific audiences allows for a more detailed approach to each user.<\/span><\/p>\n

If you\u2019re unsure of where to start, you can first split them by their current relationship with your brand:<\/span><\/p>\n