{"id":18248,"date":"2021-06-23T10:52:00","date_gmt":"2021-06-23T09:52:00","guid":{"rendered":"\/gb\/en\/blog\/?p=18248"},"modified":"2023-01-16T17:58:14","modified_gmt":"2023-01-16T17:58:14","slug":"11-email-templates-businesses-use-for-their-customers","status":"publish","type":"post","link":"\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/","title":{"rendered":"11 Email Templates Businesses Use for Their Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many believe that email as a marketing channel has an expiration date. But time and again, the potency of email marketing has proved this wrong. Not only has it remained a steady lead conversion method, but it has also grown in popularity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the number of email users soon to cross over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span style=\"font-weight: 400;\">4 billion worldwide<\/span><\/a><span style=\"font-weight: 400;\">, email marketing is here to stay. If you are not yet reaching out to your customers through this channel, it\u2019s time to begin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We understand that crafting the perfect email message can be tricky. In this post, we offer you a toolkit of templates to get you started.<\/span><\/p>\n<h2><b>11 Email Templates to Get You Started\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Inspire your next email marketing campaign with the help of these 11 easy-to-use templates.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Introduction\/ Welcome Email to Prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are very few things as critical as an introductory email. After all, a welcome email offers first impressions and sets the tone of your relationship with the prospect. So, get your top execs and content people together and brainstorm the <\/span><a href=\"\/gb\/en\/blog\/definitions\/email-etiquette\/\"><span style=\"font-weight: 400;\">perfect introduction email<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For starters, you can check out this example given below.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18256\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-1.png\" alt=\"sendx (1)-423\" width=\"1466\" height=\"682\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-1.png 1466w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-1-300x140.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-1-640x298.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-1-768x357.png 768w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.nutshell.com\/blog\/welcome-email-templates\/\"><span style=\"font-weight: 400;\">Nutshell<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this template\u2019s warm yet no-nonsense approach. The template begins by being thankful, then lets the reader know about the product, and closes by asking what they think about it.<\/span><\/p>\n<p><b>Why does it work?\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This template does not beat around the bush.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The font type and size is clear.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is not heavy on content.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Further, it will bode well if you provide the welcome template with a CTA where the prospect can request for a call back. Doing this hints that your company is capable of providing exceptional customer service.\u00a0<\/span><\/p>\n<h4><b>1a. Follow Up Email<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Just because a potential customer has not replied to your introductory email doesn&#8217;t mean they are not interested. They could have been busy or away on travel. The point is, you should always check-in with prospects you haven\u2019t heard from. You can do this by keeping a follow-up mail ready.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, sending a host of clients a follow-up email manually might waste a lot of time and resources. Here you can use <\/span><a href=\"https:\/\/www.sendx.io\/blog\/convertkit-vs-mailchimp\/\"><span style=\"font-weight: 400;\">email marketing software<\/span><\/a><span style=\"font-weight: 400;\"> to automate follow-up emails. A follow-up mail should ideally be sent within the next two days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, a follow-up mail is critical, and businesses can see a <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/sales-email-templates-to-get-and-keep-buyers-attention\"><span style=\"font-weight: 400;\">30% to 40% open rate<\/span><\/a><span style=\"font-weight: 400;\"> with this email.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18253\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-11.png\" alt=\"sendx (11)-565\" width=\"1328\" height=\"924\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-11.png 1328w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-11-300x209.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-11-640x445.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-11-768x534.png 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.mailigen.com\/blog\/email-marketing-templates\/\"><span style=\"font-weight: 400;\">Mailigen<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Check out the tone of this sample email. It is informative, yet informal.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The content is easy to read through.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It creates a sense of urgency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers an opening to mention your proposal for a second time.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Promotional Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think of a promotional email as a digital elevator pitch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by addressing a specific problem that you know the client is facing. Tell them how your product can help and bring in stories of customers who have benefited from your past offerings. Also, close the sales email with an engaging question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A promotional email is one of the most challenging messages you will draft. So, don\u2019t make it too lengthy and personalise it well. Remember, this email can be your one chance to shine.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18257\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-2.png\" alt=\"sendx (2)-737\" width=\"1446\" height=\"578\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-2.png 1446w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-2-300x120.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-2-640x256.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-2-768x307.png 768w\" sizes=\"(max-width: 1446px) 100vw, 1446px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/mailshake.com\/blog\/sales-email-templates\/\"><span style=\"font-weight: 400;\">mailshake<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example speaks volumes in a few words. Pair it with an equally impactful subject line.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers a solution without directly pitching a product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It ends with an engaging question that almost works as a CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s short and sweet.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good promotional mail must not only <\/span><a href=\"\/gb\/en\/blog\/what-is-product-marketing-how-to-implement-it-the-definitive-guide\/\"><span style=\"font-weight: 400;\">promote the product or service<\/span><\/a><span style=\"font-weight: 400;\"> you are launching. Sure, the primary focus must lie on your offering, but it must also let the lead know about other critical aspects of your brand like after-sales support or customer service. So, crisply talk about how you plan to support the customer once they shop from you.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. New Product Announcement Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While the previous template is all about indirectly promoting yourself, this product launch sample is to announce a new offering altogether. Here, rather than selling your offering, introduce its features.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18259\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-4.png\" alt=\"sendx (4)-229\" width=\"1536\" height=\"994\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-4.png 1536w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-4-300x194.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-4-640x414.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-4-768x497.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/sumo.com\/stories\/business-email-examples#20\"><span style=\"font-weight: 400;\">Sumo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This email concisely tells your prospects all they need to know about your new offering.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is crisp, informative, and personalised.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It talks not about the product but how the launch specifically helps customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers proof that your offering works through a testimonial.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from announcing the launch of a new product, this template also informs the reader about its customer service efforts undertaken through \u201c<a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/live-chat.html\">live chat<\/a>\u201d.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Informational Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do you have valuable information that can help your clientele? If yes, let them know through an informational email. Informational emails can contain tips, tutorials, gated content, or product guides. You can also share case studies and blogs to address their need gaps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective way to begin informational emails is by telling prospects why you are sending them an email at all. Sending a random piece of information with no context will not help you achieve the desired outcome.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18252\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-10.png\" alt=\"sendx (10)-1000\" width=\"746\" height=\"395\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-10.png 746w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-10-300x159.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-10-640x339.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-10-376x198.png 376w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.activecampaign.com\/blog\/cold-email-template\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The very beginning of this email establishes a purpose and offers relevant context, so the reader knows exactly what they are being told and why it is important.\u00a0<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers personalisation. The writer of this email has certainly leveraged data to figure out why only a particular case study is relevant for their client.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It grabs attention with its crisp and to-the-point conversational tone.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The length of the email falls within the optimal range of between 50 and 125 words.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">5. Upsell Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why upsell, especially in B2B? Repeat customers are known to spend more than first-time buyers. This is why writing an upsell email is critical to boost repeat business. Remember, repeat customers can form the bulk of your loyal client base.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18260\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-5.png\" alt=\"sendx (5)-323\" width=\"1100\" height=\"1332\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-5.png 1100w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-5-248x300.png 248w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-5-640x775.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-5-768x930.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.hatchbuck.com\/blog\/the-small-business-owners-guide-to-email-marketing-success-part-3\/\"><span style=\"font-weight: 400;\">Benchmark One<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This upsell email is a classic example of a win-win for both the seller and their client. Here, Scott has a great way of publishing fresh content each month, and your brand has potentially opened a new revenue stream.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It genuinely delivers value to the client. You are offering help to get them started with content marketing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does not directly pitch or promote your blog pieces; instead, it offers proof of their quality before having the client pay for them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The entire tone is one of gratitude and not of <a href=\"\/gb\/en\/blog\/definitions\/upselling\/\">upselling<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While upselling through an email, don\u2019t forget to insert your contact details as shown in this template. Doing so, tells the prospect that you are available for them on a more direct line as opposed to an 1800-something number.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Referral Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sure, referral emails get you more business. But the story doesn\u2019t end there. This set of emails are also a great way to reward your loyal customers, and nurture qualified leads. Furthermore, referral emails allow prospects to learn your brand\u2019s story and improve your overall image and reputation.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18258\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-3.png\" alt=\"sendx (3)-918\" width=\"600\" height=\"649\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-3.png 600w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-3-277x300.png 277w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/09\/5-amazing-referral-emails-that-actually-get-people-to-share\/\"><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Zooshoo\u2019s referral email keeps things to the point with their simple referral message. Their no-nonsense approach comes with effective CTAs that tell a prospect what to do next and who to reach out to in case they have doubts.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low on content, high on money value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyal customers get a reward without making a purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zooshoo\u2019s crystal clear CTAs instil a sense of urgency.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7. Survey\/ Feedback Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to win repeat business, you must ensure a steady stream of <\/span><a href=\"\/gb\/en\/blog\/definitions\/net-promoter-score\/\"><span style=\"font-weight: 400;\">customer feedback<\/span><\/a><span style=\"font-weight: 400;\"> and surveys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most customers are busy, which is why requesting them to fill out a lengthy feedback or survey form or write an email in response to yours doesn&#8217;t always work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allow us to help you! Refer to the feedback request email template below, for spiking your response rate. Also, do not attach a heavy or tedious survey form along with this email. The ideal number of questions in one survey should not exceed five to eight.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18251\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-9.png\" alt=\"sendx (9)-904\" width=\"1470\" height=\"620\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-9.png 1470w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-9-300x127.png 300w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-9-640x270.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-9-768x324.png 768w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/sumo.com\/stories\/business-email-examples#20\"><span style=\"font-weight: 400;\">Sumo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">See how to the point this feedback template is. It tells the reader of your intent and doesn&#8217;t take more than a few seconds to read from start to end.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It shares a feedback form link embedded within the body. Stay far away from drafting emails that require readers to download attachments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The template mentions how long (five minutes) it will take for the prospect to fill out the feedback form. Always offer a time frame.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It doesn&#8217;t beat around the bush or try to deliver a pitch. This sample is genuinely about collecting feedback.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">8. Winback Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you experiencing high customer churn rates? A solution is a winback email for re-engaging prospects and customers that have been inactive.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18254\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-1.gif\" alt=\"sendx (1)-658\" width=\"664\" height=\"1080\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.activecampaign.com\/blog\/win-back-email-campaigns\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This winback template reminds customers of why they became customers in the first place with the help of a simple yet creative animated GIF.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> This template is easy on the eye and carries a direct message.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> The CTA requests rather than demands to come back on board.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">9. Customer Appreciation Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to wait for a special occasion or festival to engage customers with appreciative emails. Express gratitude when you hit a milestone as much as when they touch one. Sending out appreciation emails establishes a personal connection with your subscribers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18249\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-7.png\" alt=\"sendx (7)-977\" width=\"540\" height=\"976\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-7.png 540w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-7-166x300.png 166w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/sleeknote.com\/blog\/customer-appreciation-emails\"><span style=\"font-weight: 400;\">Sleeknote<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This email template not only puts a smile on your face, but also offers gratitude with a pleasant surprise in the form of a discount.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even though the brand is celebrating its 11th anniversary, it still directs the spotlight on the customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The appreciation email does not ask for anything in return. No personal or contact information and no referral drive. This shows a genuine effort to simply thank their customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The wording is minimal, and the CTA is unambiguous.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">10. Progress Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, a progress email is written to share an update about an ongoing project with your client base. The length of this email entirely depends on how much content you wish to share.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a sample template for a progress email.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18261\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-6.png\" alt=\"sendx (6)-241\" width=\"1186\" height=\"1378\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-6.png 1186w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-6-258x300.png 258w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-6-640x744.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-6-768x892.png 768w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/asana.com\/resources\/how-project-status-reports\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your status update need not look exactly like this, but it must contain important updates, much like what is shown here. This email talks about the launch of an e-book, and right in the beginning, tells the reader that things are on track.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This template is light on content and high on imagery, and is also interactive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It displays the total number of tasks assigned, completed, and pending all in one snapshot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It also allows the viewer to tag and leave a comment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A personalised progress email update tells your customer you care about their well-being. It is also a great exercise in customer support.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Newsletter Email\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A very effective email marketing medium, newsletters keep your customers updated on the latest news about your brand\u2019s offerings. Newsletters are often used for announcing product launches, doling out personalised discount coupons, declaring flash sales, collecting feedback, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a sample newsletter to inspire you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18250\" src=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-8.png\" alt=\"sendx (8)-330\" width=\"816\" height=\"1056\" srcset=\"\/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-8.png 816w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-8-232x300.png 232w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-8-640x828.png 640w, \/gb\/en\/blog\/wp-content\/uploads\/2021\/05\/sendx-8-768x994.png 768w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\"><span style=\"font-weight: 400;\">VENNGAGE<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This newsletter updates staff, investors, and clients alike. The design is also easy on the eye with a uniform colour scheme. You could also choose an animated GIF in your newsletter, provided it doesn\u2019t take attention away from the main message.<\/span><\/p>\n<p><b>Why does it work?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers all necessary details without beating around the bush.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The layout is simple, and the font is legible and the right size.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It carries informative sub-heads in a conversational tone, making the entire newsletter easy to glance through.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Best Practices for Writing Marketing Emails\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As shown in the examples above, every email serves a different purpose. However, there are some best practices you can adopt before planning your next email drive:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Concentrate on Content, Not Length<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Always value your prospect&#8217;s time and give them only a sliver to read. Readers will likely consider long emails over-stuffed with buzzwords as nothing but fluff. So, keep the content body over 25 but under 200 words.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Scream Sales\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Convey value without pushing your product down your customer\u2019s throat. Do not overburden the reader with an overbearing sales pitch. That said, do introduce what your offering can do more so than what it is.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Craft Vague Subject Lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing brings down the email open rate quite like a lousy and ambiguous subject line. Many leads might even report your email communication as spam if they see a poorly drafted email subject. Remember, there is a fine line between attention-grabbing and click-bait subject lines. Choose the former.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">First Mail to Prospect Must Always Contain an Introduction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You will be surprised how many brands get started with pitching without adequately introducing themselves. In-your-face email marketing never works, so tell them a bit about your brand in an authentic and heartfelt manner. Just a couple of lines will also do.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Know Where Your Potentials Are in their Buying Journey<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Figure out those potential customers that are most likely to buy. Draft your email accordingly and prioritise reaching out to them. Not much point selling to a customer who has exhausted their annual budget for procuring the kind of products you sell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you can reach out to your target audience even if they are not in a position to buy at the time or haven\u2019t decided on a solution, but these should not be your priority.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let Them Know You Are There for Them<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, selling a great product is simply not enough. You must ensure your prospects know that they will receive <\/span><a href=\"\/gb\/en\/blog\/5-must-have-customer-service-elements-for-online-businesses\/\"><span style=\"font-weight: 400;\">exceptional customer service<\/span><\/a><span style=\"font-weight: 400;\"> or support after they complete the purchase. So, make sure all your emails carry a hassle-free way for them to reach out to you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offer Solutions that Directly Address Pain Points<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prospects don\u2019t really want to read a sales email. They want you to help them address their need gaps and pain points. So, write an email that does not talk about how great your product is but how it can help your customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Highlight Your Offering\u2019s USP<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a product that nobody else offers, mention its unique selling proposition (USP) with proper proof in the email.<\/span><\/p>\n<h2><b>Your Turn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that the right email and automated email marketing software will take you places! Keeping in mind the right way to go about it, as shown in the templates above, it\u2018s now time for you to get started with your campaign.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many believe that email as a marketing channel has an expiration date. But time and again, the potency of email marketing has proved this wrong. Not only has it remained &hellip; <a href=\"\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;11 Email Templates Businesses Use for Their Customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":244,"featured_media":18463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Email Templates Businesses Use for Their Customers | RingCentral UK Blog<\/title>\n<meta name=\"description\" content=\"any believe that email as a marketing channel has an expiration date. But time and again, the potency of email marketing has proved this wrong. Not on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"11 Email Templates Businesses Use for Their Customers | RingCentral UK Blog","description":"any believe that email as a marketing channel has an expiration date. But time and again, the potency of email marketing has proved this wrong. Not on","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/#article","isPartOf":{"@id":"\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/"},"author":{"name":"RingCentral Team","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c"},"headline":"11 Email Templates Businesses Use for Their Customers","datePublished":"2021-06-23T09:52:00+00:00","dateModified":"2023-01-16T17:58:14+00:00","mainEntityOfPage":{"@id":"\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/"},"wordCount":2423,"commentCount":0,"publisher":{"@id":"\/gb\/en\/blog\/#organization"},"articleSection":["UC - Collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":[":\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/#respond"]}]},{"@type":"WebPage","@id":"\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/","url":":\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/","name":"11 Email Templates Businesses Use for Their Customers | RingCentral UK Blog","isPartOf":{"@id":"\/gb\/en\/blog\/#website"},"datePublished":"2021-06-23T09:52:00+00:00","dateModified":"2023-01-16T17:58:14+00:00","description":"any believe that email as a marketing channel has an expiration date. But time and again, the potency of email marketing has proved this wrong. Not on","breadcrumb":{"@id":":\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[":\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/"]}]},{"@type":"BreadcrumbList","@id":":\/gb\/en\/blog\/11-email-templates-businesses-use-for-their-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"RingCentral Blog","item":"\/gb\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"UC - Collaboration"}]},{"@type":"WebSite","@id":"\/gb\/en\/blog\/#website","url":"\/gb\/en\/blog\/","name":"RingCentral UK Blog","description":"RingCentral News and Tips","publisher":{"@id":"\/gb\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/gb\/en\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"\/gb\/en\/blog\/#organization","name":"RingCentral UK","url":"\/gb\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/","url":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","contentUrl":"\/gb\/en\/blog\/wp-content\/uploads\/2021\/11\/ringcentral-logo.png","width":1921,"height":416,"caption":"RingCentral UK"},"image":{"@id":"\/gb\/en\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"\/gb\/en\/blog\/#\/schema\/person\/cc4f043d2b478862a8622c28b0ebd08c","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"\/gb\/en\/blog\/#\/schema\/person\/image\/","url":"https:\/\/rcbloguk.wpengine.com\/gb\/en\/blog\/wp-content\/plugins\/rc-profile-photo\/images\/default-avatar.png","contentUrl":"https:\/\/rcbloguk.wpengine.com\/gb\/en\/blog\/wp-content\/plugins\/rc-profile-photo\/images\/default-avatar.png","caption":"RingCentral Team"},"url":"\/gb\/en\/blog\/author\/ringcentral-team\/"}]}},"_links":{"self":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/18248"}],"collection":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/comments?post=18248"}],"version-history":[{"count":0,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/posts\/18248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media\/18463"}],"wp:attachment":[{"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/media?parent=18248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/categories?post=18248"},{"taxonomy":"post_tag","embeddable":true,"href":"\/gb\/en\/blog\/wp-json\/wp\/v2\/tags?post=18248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}