{"id":17615,"date":"2021-04-20T05:47:50","date_gmt":"2021-04-20T04:47:50","guid":{"rendered":"\/gb\/en\/blog\/?p=17615"},"modified":"2023-01-16T17:17:34","modified_gmt":"2023-01-16T17:17:34","slug":"a-step-by-step-guide-to-outsourcing-content-creation","status":"publish","type":"post","link":"\/gb\/en\/blog\/a-step-by-step-guide-to-outsourcing-content-creation\/","title":{"rendered":"A Step-By-Step Guide to Outsourcing Content Creation"},"content":{"rendered":"

Are you part of the outsourcing circle?\u00a0<\/span><\/p>\n

Outsourcing various strategies, like lead generation, SEO, or social media, aren\u2019t uncommon, especially with small marketing teams. When you only have so many people, you have to prioritise strategies and look to outsourcing the rest for <\/span>optimal productivity<\/span><\/a>.<\/span><\/p>\n

Another benefit to outsourcing is that you\u2019re putting your strategy in the hands of experts. Instead of researching various methods and spending time, resources, and money on options you aren\u2019t sure will yield a result, you can simply trust another, more experienced team to deliver on your goals.<\/span><\/p>\n

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Outsourcing content creation is a great way for small businesses and teams to maintain a steady stream of published content without exhausting resources. It affords them more time to focus on other strategies. However, outsourcing can be pricey, and when it comes to content creation, you want to ensure what you get back is high quality and on-message. But with <\/span>84% of B2B marketers outsourcing content creation<\/span><\/a>, there\u2019s definitely a way to strike that balance. But how?\u00a0<\/span><\/p>\n

How to Outsource Content Creation for Optimal Results<\/span><\/h2>\n

If you\u2019ve been burned by agencies, external teams, or freelancers in the past, you could be a little gun shy when it comes to pulling the trigger on outsourced content creation. There\u2019s a right way and tons of wrong ways to go about outsourcing. Let us help you get it right to avoid wasting money and time editing poorly developed content.\u00a0\u00a0<\/span><\/p>\n

1. Create a documented content marketing strategy<\/span><\/h2>\n

When things are documented and written down (or typed), it makes everything more official. The document serves as a go-to for various team members to stay aligned and ensure everyone is working towards the same end goal. That\u2019s why it\u2019s extremely important to have a documented content marketing strategy.\u00a0<\/span><\/p>\n

Outlining various key points will make sure everything you create stays on course. Instead of spending time coming together on ideas and focus, everyone can simply refer to your documented strategy for a refresh. It makes things simple and keeps things on track so you can keep plugging away on other things.\u00a0<\/span><\/p>\n

There are some points you want to make sure your documented strategy includes, so let\u2019s go down the list.\u00a0<\/span><\/p>\n

Buyer personas<\/span><\/h3>\n

You may not have this written down, but that doesn\u2019t mean you don\u2019t have a good idea of who your ideal customer and <\/span>target audience<\/span><\/a> are.<\/span> Whether your company has been around for two years or ten, it\u2019s never a bad idea to document key details about your buyers.<\/span><\/p>\n

Many businesses have more than one ideal buyer. Make sure you outline their goals, job title, team size, who they report to, the industry they\u2019re in, and anything else that has an impact on what solutions they may be looking for. It also helps to look at who your current customers are and take into consideration various factors about them that can inform your buyer personas.\u00a0<\/span><\/p>\n

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Goals<\/span><\/h3>\n

Again, you may not already have these written down, but that doesn\u2019t mean you don\u2019t have a pretty good idea of what your goals are. When it comes to your content, here are some goals you should shoot for:<\/span><\/p>\n